How to Grow My Business on Social Media? Social media is supposed to be the game changer for businesses. But for many, it feels more like a time consuming mystery.
You post regularly, try trending sounds, maybe even boost some posts, yet nothing really changes. No consistent growth. No increase in customers. No real impact on sales.
Sound familiar?
You’re not alone. The truth is, social media works, but only when done right. And most businesses are missing a few key steps that separate those who see real results from those who feel stuck.
Let’s break down what actually works, what doesn’t, and how to turn social media into a growth engine for your business.
Why Social Media Isn’t Helping Your Business (Yet)
If social media hasn’t worked for you, it’s not your fault. Most businesses approach it the wrong way.
Common mistakes include:
❌ Posting without a strategy
❌ Talking about your business instead of solving problems for your audience
❌ Focusing too much on followers instead of engagement and conversions
❌ Expecting overnight success instead of a long-term system
One of our clients, a local physiotherapist, used to post sporadic updates about their clinic and promotions. Nothing changed. Once they shifted to posting educational content about injury prevention, their engagement tripled in two months and they started getting messages from new clients asking about appointments.
Social media growth isn’t about posting more, it’s about posting smarter.
The 5 Essential Steps to Growing Your Business on Social Media
1. Speak to the Right People (Not Everyone)
A big mistake businesses make is trying to attract everyone. But the key to success is focusing on the right audience.
Instead of thinking, “How can I get more followers?” ask:
✔ Who is my ideal customer?
✔ What are they struggling with?
✔ How does my product or service solve their problem?
A business coach we worked with switched from generic motivational quotes to sharing real stories of client success and actionable tips for entrepreneurs. The result? More engagement, direct messages, and booked coaching sessions.
When you talk directly to your audience’s needs, they listen.
2. Choose the Right Platforms (So You’re Not Wasting Time)
Not every platform is right for every business. Here’s a breakdown:
🔹 Instagram & TikTok – Great for lifestyle brands, personal brands, and businesses with strong visuals like beauty, fitness, and food.
🔹 Facebook – Ideal for local businesses, service-based businesses, and real estate professionals who want to build community and run targeted ads.
🔹 LinkedIn – Best for B2B, consultants, coaches, and healthcare professionals looking to connect with industry professionals.
🔹 YouTube – Perfect for businesses that want to educate their audience and build authority through video.
One of our real estate clients was posting on TikTok because they thought they had to, but their audience was mostly on Facebook and Instagram. After shifting focus, they doubled their leads in 60 days.
If your ideal customer isn’t on a platform, you’re wasting time there.
3. Create Content That Helps First, Sells Later
The fastest way to lose people’s attention? Constantly selling.
Instead of only talking about your business, focus on giving value first.
✔ Educational posts – Teach your audience something useful. Example: “How to Relieve Back Pain at Home” for a chiropractor.
✔ Behind-the-scenes – Show what makes your business different. Example: A bakery sharing how they make their famous sourdough.
✔ Success stories – Let your clients do the talking. Example: A gym posting a member’s fitness journey.
✔ Engagement posts – Ask questions, run polls, or start conversations.
One of our eCommerce clients selling skincare products went from posting only product photos to sharing skin care tips, customer testimonials, and ingredient breakdowns. Their engagement tripled in weeks, and sales followed.
People buy from brands they trust, and trust comes from providing value.
4. Use Ads to Speed Up What’s Already Working
If you’re already getting engagement, ads can help you scale faster. But the mistake many businesses make is running ads without a plan.
Effective social media ads:
✔ Target people who have already engaged with your content (retargeting works).
✔ Focus on getting leads and sales, not just more likes.
✔ Start small ($5–$10 a day) and scale as you see what works.
A small online boutique we worked with was spending $1,000/month on ads but seeing no results. The problem? They were targeting random cold audiences instead of people who had already interacted with their brand.
Once we adjusted their ad strategy, they 10X’d their sales within 45 days without increasing ad spend.
If you’re already getting some traction, ads can multiply your results. But without a solid strategy, they’ll just burn your budget.
5. Stay Consistent Without Burning Out
Social media shouldn’t feel like a second full-time job. The key to staying consistent is working smarter, not harder.
✔ Batch your content – Create multiple posts at once so you’re not scrambling every day.
✔ Schedule ahead – Use tools like Meta Business Suite or Later.
✔ Repurpose content – One video can turn into a post, a reel, and a story.
A local fitness trainer we worked with was spending hours each week trying to keep up with social media. Once they started batching and scheduling content, they saved 10+ hours a month while keeping their page active.
When you have a system, social media becomes easier to manage and more effective.
Final Thoughts: How to Actually Grow on Social Media
Growing a business on social media isn’t about luck, it’s about strategy.
Instead of:
❌ Posting randomly and hoping for the best
❌ Chasing trends that don’t make sense for your business
❌ Expecting overnight results
Focus on:
✔ Creating content your audience actually cares about
✔ Showing up where your customers are, not just where trends are
✔ Using ads strategically to amplify what’s already working
✔ Being consistent without burnout
Growth takes time, but when done right, social media can become one of your biggest revenue drivers.
If you’re feeling stuck, take a step back and ask:
👉 Am I talking to the right people?
👉 Am I on the right platforms?
👉 Is my content helping before selling?
Answering these questions changes everything.
Not Seeing the Growth You Deserve? Let’s Fix That.
You don’t have to keep guessing, wasting time on content that doesn’t work, or feeling frustrated with slow growth. We help businesses like yours turn social media into a tool that actually drives customers and revenue.
En EtherealMinds, we don’t just post content we create strategies that bring real results. Whether you’re a small business, an entrepreneur, or a brand looking to scale, we’ve helped clients just like you cut through the noise and grow with confidence.
If you’re tired of trying to figure it out on your own and want a real, structured approach that saves you time and brings measurable growth, let’s talk.
👉 Check out our Social Media Management Services and see how we can help you grow today.
