Social Media for Obstetricians · Healthcare Only

A prenatal panel that fills with mothers who asked for you by name.

Done for you social media for obstetricians & private OB GYN practices.

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A woman sees two pink lines and, within the hour, she is on her phone deciding who will deliver her baby. She reads reviews, asks her due date group, and quietly rules out the names that feel cold or impossible to reach. Right now she is choosing between you and the big hospital group down the road, and she is choosing on feeling, not on your CV. We make the page that wins that decision, turning the scroll into booked new OB visits and a full well woman schedule, not a feed of likes that never becomes a chart. And every post is engineered to also run as an ad.

Built for private obstetricians and OB GYN practices across the US. From $1,799/mo. Month to month. Cancel anytime.

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Healthcare marketing trust badges: HIPAA aware, Meta Business Partner, Google Partner, verified reviews

The quiet pressure on every private OB practice

You deliver better care than the hospital group, yet they get the first call simply because mothers have heard of them.

A newly pregnant patient is worth years of visits: nine months of prenatal care, a delivery, postpartum, well woman visits, often her next pregnancy and eventually her daughters. So losing one new OB to the system across town is not one appointment, it is a decade of charts walking out the door. And they are walking because of visibility, not quality. The hospital group has a marketing budget and a name on every bus stop, while your reputation, which is genuinely better, lives only in the memory of patients you already have.

The women you want are not comparing credentials, because to them every obstetrician looks board certified. They are choosing on a far more human question: who will actually listen to me, who will not rush me, who will I feel safe with at 3am in the delivery room. A feed that shows your warmth, answers the fears of early pregnancy, and makes you feel like a person is how the right mothers ask for you by name, before the hospital ever assigns them someone. That is what we build.

How obstetrician social media should work

Built around your bedside manner, not a trend that cheapens pregnancy.

Three pillars. One outcome: a prenatal panel and well woman schedule that fill with women who chose you on purpose.

The presence that makes you feel safe

We put your warmth, your calm and the way you actually talk to patients front and center. The account a newly pregnant woman saves, shows her partner, and finally books her first OB visit with because it made her feel she had already met her doctor.

Content mapped to her real worries

Is this cramping normal, when is the first ultrasound, can I have a VBAC, what are my options if I go past my due date, how do you handle a birth plan, matched to what expecting mothers actually search at midnight, so the women who fit your practice find you instead of anyone curious about pregnancy.

Engineered to run as ads

Every post can double as a paid ad, so when your new patient numbers dip or a competitor opens nearby, you can target expecting mothers in your exact zip codes with content your own audience already proved works, instead of guessing.

Want to see it applied to your practice?Book a call →

What lands in your accounts every month

Hands off for you. You see patients; we hold the feed.

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A dozen plus monthly Reels and posts in your voice and your bedside manner

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Trimester by trimester education that answers the worries of early pregnancy

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DMs and "are you taking new OB patients" questions answered in your tone

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Well woman and annual exam reminders that keep your gynecology schedule full too

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Lead magnets and new patient funnels that warm mothers before they call

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Each piece tagged for paid ad upside in your zip codes

Your job: a couple of quick films a month. Ours: the rest, start to finish.

Why obstetricians pick EtherealMinds

Most agencies treat an OB practice like any other small business, push trends that make pregnancy look like a gimmick, and write captions that wander across HIPAA or promise a perfect birth. We live inside healthcare, respect that a mother is making one of the most personal decisions of her life, and know you carry a license and a scope of practice to protect.

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Healthcare and clinicians is all we do

No restaurants, no dropshippers, no crypto. We understand informed consent, scope of practice and the weight of a pregnancy decision. Your handle is never our practice round.

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Claims and patient privacy handled right

We explain your approach to prenatal care, delivery and high risk pregnancy as evidence informed medicine, never a guarantee, and we handle patient stories with consent and HIPAA in mind. Reach that builds your reputation instead of exposing it.

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You stay the physician, not a performer

No cringe dances, no lip syncing in scrubs. We make warmth, calm and real clinical knowledge the format. You sound exactly as trustworthy as you are in the exam room.

Nothing to lock you in

Pay by the month from $1,799/mo. You renew because the panel fills, never because fine print made you.

One flat number, no extras

What you hear on the call is the invoice. No onboarding fee, no mystery line items, no upsell two months in. Just the work.

The library belongs to you

Walk away whenever and every reel, photo and caption goes with you. We just build the brand. The brand was always yours.

Actual healthcare accounts

No slideshow promises. This is the kind of year on the table.

Wellness Clinic, South Florida

A steady stream of new clients from content and amplification, not referrals alone.

Family & Maternal Practice, Fort Lauderdale

Organic content repurposed as paid ads with measurable client attribution.

TRT & HGH Clinic, Miami

Wanted to own his city. Now gets recognized in public by people who have not even booked yet.

Multi Brand Healthcare Group

Trusts EtherealMinds with social across 4+ healthcare brands. Each one with its own voice.

Specialty Medical Practice, Fort Lauderdale

Educational, warm content inside a deeply personal niche.

Sleep Apnea & Sleep Study Center

Building authority and patient trust through consistent content.

Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.

Quick gut check

You'll know which column is yours.

Worth a call

Your practice, if it…

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Wants a prenatal panel that fills with mothers who asked for you by name
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Is tired of losing new OB patients to the big hospital group purely on name recognition
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Keeps answering the same early pregnancy worries one nervous phone call at a time
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Wants its well woman and annual visit schedule as full as its obstetrics calendar
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Can grab a phone and film a few honest minutes a couple of times a month

Probably not us

Skip it, if you…

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Want us to promise mothers a certain kind of delivery in a caption
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Refuse to ever show your face or your voice
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Judge a month by follower count, not booked new patients
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Just want a bargain bin auto poster

Good questions

Obstetrician social media, answered.

What does social media marketing for an obstetrics practice include?

Done for you content built around your practice and your voice: short form video that walks expecting mothers through the first prenatal visit, what to expect each trimester, your approach to birth plans and C sections, high risk pregnancy, VBAC and postpartum care, plus well woman and annual visit reminders, captions, stories and DM and comment management. Every piece is engineered to also run as a paid ad. You film a few minutes a couple of times a month; we script, edit, post and reply.

Will social media actually bring new prenatal patients, not just likes?

Yes. A newly pregnant woman spends her first weeks reading reviews, asking her friends, and quietly deciding which obstetrician she trusts with her pregnancy, often before she even calls your front desk. We build content that answers the exact questions she is Googling at midnight, then the funnel turns saves and DMs into booked new OB appointments that fit your panel, not a feed of likes that never becomes a chart.

How do I compete with the big hospital OB GYN group in my city?

You win on the thing a hospital system can never show in a billboard: a face, a voice and a bedside manner a mother can feel before she ever walks in. Large groups market a logo. We make you the specific obstetrician a woman already feels she knows, so she asks for you by name instead of taking whoever the system assigns.

How is this different from hiring a general marketing agency?

A general agency treats you like any small business and often writes captions that cross your scope or make pregnancy sound like a product. We are healthcare only. We understand informed consent, scope of practice, HIPAA around patient stories, and how an expecting mother actually chooses her doctor, so we grow trust without claims that put your license at risk.

Can social media help a pregnant woman near me find and book with my practice?

Yes. Most expecting mothers search for an OB GYN near me or the best obstetrician in their own city, then judge you by whether your page looks active, warm and trustworthy. We build local, searchable content and a simple path from a reel to a booked new patient appointment, so the right women in your service area find you on purpose instead of by luck.

How much does it cost and are there long term contracts?

From $1,799/mo, month to month, no long term contract. You stay because your prenatal panel and well woman schedule keep filling, not because fine print traps you.