Social Media for Orthopedic Surgeons · Healthcare Only

The surgeon patients trust before they are willing to say the word surgery.

Done for you orthopedic surgery social media marketing.

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Nobody wakes up wanting a new knee. The person googling your name at midnight has been limping for two years, has already tried the shots and the brace, and is more scared of the operating room than of the pain. They are not comparing prices. They are asking one quiet question: can I trust this person to cut into me? Content that answers that question, shows real recoveries and makes surgery feel understood instead of terrifying, engineered to also run as ads, is what we build.

Built for orthopedic practices across the US. From $1,799/mo. Month to month. Cancel anytime.

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Healthcare marketing trust badges: HIPAA aware, Meta Business Partner, Google Partner, verified reviews

The uncomfortable truth

Your best cases are walking around in pain for years before they ever call you.

The classic orthopedic patient delays. They put off the hip, baby the shoulder, tape the ankle and tell themselves it is not that bad yet. By the time they reach your front desk they have already read a hundred horror stories about recovery, replacement failures and being bedridden for months. Fear, not cost, is what keeps them out of your OR. The surgeon who lowers that fear online, plainly and honestly, is the one who gets the consult when they finally decide they are done living like this.

And the decision is rarely made alone. A spouse is pushing them to finally do something. An adult child is worried a fall is coming. A weekend athlete wants to know if they will ever run again. Orthopedic content has to reassure the patient and the person standing behind them, because that is who actually books the appointment. That is exactly what we build for.

How orthopedic social media should work

Built to lower the fear, not shout about your years of experience.

Three pillars, one outcome: the patient who has been avoiding surgery for years finally books you.

The surgeon who makes it less scary

We capture how you explain when surgery is truly needed, when it is not, and exactly what recovery looks like. To someone terrified of the OR, an honest surgeon who is not rushing them to cut is the whole reason they finally trust one. Less fear = booked.

Procedure led content, not generic bone tips

Specific series on hip and knee replacement, ACL and meniscus, rotator cuff and shoulder, spine, hand and wrist, foot and ankle, and sports injuries. Each speaks to a distinct patient and shows real recovery. Recognition drives the call.

Engineered to run as ads

Every post can double as a paid ad, so when you scale you promote creative your own community already proved, targeted to the exact procedures you want on your OR schedule.

Want to see it applied to your practice?Book a call →

What shows up in your accounts every month

Done for you. You operate; we run social.

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12+ monthly reels and posts in your own voice

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Procedure series: joint replacement, ACL, rotator cuff, spine

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Real recovery stories that show patients walking again

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DMs and comments handled with clinical care

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Monthly visibility and consult flow report

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Every post prepped to run as a procedure targeted ad

You: film ~twice a month. Us: everything else.

Why orthopedic practices choose EtherealMinds

Orthopedics is not a med spa with X rays. A generalist agency will turn a knee replacement, a spinal fusion and a torn ACL into the same three tips reel. We won't.

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We only work in healthcare

No gyms, no ecommerce. Every workflow is tuned for medical accuracy and patients weighing a real operation. Your account is never the practice run.

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We speak to the fear, not around it

The whole battle is a patient scared of the OR and a family pushing them to act. We write for both, honestly, so trust is built before the phone rings. Two audiences, one clear choice.

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Accurate and within the rules

Surgery, implants and recovery claims are sensitive on social. We keep content clinically sound and compliant so your authority and ad account stay protected. Credible, never clickbait.

No long term contracts

Month to month from $1,799/mo. You stay because the OR schedule fills, not because a contract forces you to.

No setup fees, no surprise add ons

The number we quote on the call is the number on the invoice. Nothing padded, nothing hidden.

The content stays yours

If we ever part ways, every reel, photo and caption is yours to keep. It was your brand the whole time.

Real healthcare clients

This isn't theory. This is what your year could look like.

Multi Brand Healthcare Group

Trusts EtherealMinds with social across 4+ healthcare brands. Each one with its own voice.

TRT & HGH Clinic, Miami

Owns men's health in his city. Now gets recognized in public by patients who have not even booked yet.

Wellness Center, Fort Lauderdale

Organic content repurposed as paid ads with measurable patient attribution.

Specialty Medical Practice, Fort Lauderdale

Educational, comfortable content inside a serious clinical niche.

Sleep Apnea & Sleep Study Center

Building authority and patient trust through consistent content.

IV Clinic, South Florida

A steady stream of new patients from content and amplification.

Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.

Honest fit check

Find yourself on one side.

This is for you

If you're an orthopedic surgeon who…

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Wants to fill specific procedures, joint replacement, ACL, rotator cuff, spine, not random leftovers
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Wants self referred patients, not only what PCP, urgent care and the ER send
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Treats patients who delayed for years out of fear of surgery
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Will let the team film ~twice a month
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Wants content that also fuels your ads

This isn't for you

If you…

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Expect to go viral overnight
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Won't let anyone appear on camera
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Measure success in followers, not consults booked
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Want the cheapest $99 "post scheduler"

Good questions

Orthopedic social media, answered.

Can social media fill specific procedures like knee replacement or rotator cuff repair?

Yes, and that is the smartest way to use it. We build dedicated content series around the cases you want more of, hip and knee replacement, ACL and meniscus, rotator cuff and shoulder, spine, hand and wrist, foot and ankle, and sports injuries. Each series is prepped to run as a targeted ad, so you can dial up the exact procedures that fit your OR schedule and your subspecialty.

Most of my patients are terrified of surgery. Does that change the content?

Completely. Orthopedic patients are not shopping for surgery, they are afraid of it and hoping to avoid it. We build content that meets that fear head on, when surgery is truly needed and when it is not, what recovery actually looks like week by week, minimally invasive and robotic options, and real patients walking again. Lowering the fear is what turns a nervous follower into a booked consult.

How do I compete with the big hospital owned orthopedic groups?

Hospital systems have billboards, not a face. Their surgeons are interchangeable to a patient. When people can watch you explain their exact injury, see your recovery outcomes and feel your bedside manner before they ever call, you stop being one name on an insurance list and become the surgeon they specifically ask for. That is the one advantage a big group cannot copy.

Can social media get me self referred patients instead of only PCP and ER referrals?

Yes. Most orthopedic practices depend on primary care, urgent care and ER referrals they cannot control. A surgeon patients already follow becomes the second opinion they seek out and the name they hand their primary care doctor, which builds a direct patient stream that does not live or die by the referral pipeline.

Are there long term contracts?

No. Month to month from $1,799/mo. You stay because your visibility and consult flow are compounding, not because a contract traps you.

Free · 30 minutes · No pitch

Become the surgeon patients trust enough to finally stop living in pain.

Book a free strategy call. We'll show you exactly how procedure led content and recovery stories turn scared, second guessing patients into booked joint, spine, shoulder and sports injury consults.

Pick your time →

✓ No commitment✓ No contract✓ Healthcare only

From $1,799/mo · Month to month · United States