Social Media for Mohs Surgeons · Healthcare Only

The skin cancer surgeon your city
calls by name, not by referral.

Done for you Mohs surgery social media marketing.

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Your schedule rides on referral pads you do not control. One dermatologist retires or hires their own Mohs surgeon and a slice of your volume is gone. We build the line that is actually yours: frightened patients who searched for a skin cancer specialist and chose you, with calm, authoritative content engineered to also run as ads.

Built for fellowship trained Mohs and dermatologic surgery practices across the US. From $1,799/mo. Month to month. Cancel anytime.

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Healthcare marketing trust badges: HIPAA aware, Meta Business Partner, Google Partner, verified reviews

The quiet risk nobody names

You have the highest cure rate in medicine. Almost no one outside the exam room knows your name.

A patient just got a biopsy result with the word carcinoma on it. They are scared, they are Googling tonight, and they will trust whoever feels calm and expert first. If that is a glossy practice two towns over with a steady feed, the case that should have been yours books there, and you never knew it existed. They did not choose a better surgeon. They chose the one they could find and feel.

Meanwhile the referral stream that keeps your rooms full is the single most fragile thing in your business. Retirements, buyouts, and groups bringing Mohs in house quietly reroute volume every year. A direct patient brand and a visible reputation with referring offices are the only hedge, and right now both are going to whoever shows up online. We fix that.

How Mohs social media should work

Turn a scary diagnosis into the call that comes to you.

Three pillars. One outcome: direct skin cancer bookings and a referral reputation that does not depend on a single fax machine.

Calm authority, made visible

We put your fellowship training, your cure rates and your steady bedside manner on camera, the reassurance a frightened patient is desperate to feel. The surgeon who settles the fear first is the surgeon they book.

Education that travels and reassures

What Mohs actually is, why it spares the most healthy tissue, what the day looks like, how the scar heals. Clear answers to the questions keeping patients up at night are exactly what the feed and the referring office reward.

Engineered to run as ads

Every piece can double as a paid ad, so when you want to grow a new location or a slow season, you advertise with creative your local audience already proved.

Curious what this looks like for your reconstruction cases and skin cancer awareness content?Book a call →

What shows up in your accounts every month

Done for you. You remove the cancer; we run the social.

🎬

12+ pieces of monthly content (Reels & posts)

🧠

Reassurance content that answers the cancer scare

☀️

Skin cancer and sun safety education that builds authority

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Consent aware reconstruction before and afters, HIPAA respected

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Referral facing content that keeps dermatologists sending cases

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Every post flagged for paid ad potential

You: a short film session between cases, twice a month. Us: the strategy, editing, captions, posting and replies.

Why Mohs and dermatologic surgery practices choose EtherealMinds

A generalist agency will treat a skin cancer page like a product launch. The med spa crowd will make a surgeon look like a strip mall injector. We are neither.

✓

We understand the diagnosis, not just the hashtag.

We know the difference between reassurance and a false promise, when a reconstruction photo needs a written release, and how a melanoma post should sound to someone who is scared. Your fellowship training is the asset, and we treat it like one.

✓

Calm and clinical, never cheap.

No gimmicks that undercut a surgeon handling cancer. A tight, dedicated team that keeps your brand steady, expert and trustworthy, the way skin cancer care should read.

✓

Shipping in days, not quarters.

One short voice session, then content starts going out. No 60 days of brand discovery theater while the practice across town keeps posting.

No long term contracts

Month to month from $1,799/mo. You stay because the direct bookings keep coming, not because a contract forces you to.

No setup fees. No surprise add ons.

Your monthly investment is the whole number. What we quote on the call is what lands on the invoice. Nothing else.

Your faces and cases stay yours.

If we ever part ways, every reel, every before and after, every caption is yours to keep. It is your practice. It was always your practice.

Real healthcare clients

This isn't theory. This is what your year could look like.

Multi Brand Healthcare Group

Trusts EtherealMinds with social across 4+ healthcare brands. Each one with its own voice.

TRT & HGH Clinic, Miami

Wanted to own his city. Now gets recognized in public by patients who have not even booked yet.

Wellness Center, Fort Lauderdale

Organic content repurposed as paid ads with measurable patient attribution.

Specialty Medical Practice, Fort Lauderdale

Educational, entertaining content inside a serious clinical niche.

Sleep Apnea & Sleep Study Center

Building authority and patient trust through consistent content.

IV Clinic, South Florida

A steady stream of new patients from content and amplification.

Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.

Honest fit check

Find yourself on one side.

This is for you

If you're a Mohs surgeon who…

✓
Is tired of a schedule that lives and dies by referral pads you do not control
✓
Wants patients who ask for you by name, not just whoever they were sent to
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Knows you should post but never have time between cases
✓
Will spare a short film session twice a month
✓
Wants content that also fuels your ads

This isn't for you

If you…

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Believe one viral clip replaces a real strategy
✕
Refuse to put the surgeon on camera, ever
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Count followers instead of booked consults on the calendar
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Just want a $99 bot to repost stock sun safety tips

Good questions

Mohs surgery social media, answered.

Mohs is mostly referrals from other dermatologists. Why would I even need social media?

Because the referral pad is the most fragile pipeline in medicine. When a referring dermatologist retires, sells to private equity, or hires their own Mohs surgeon in house, a third of your volume can vanish in a quarter. Social media builds a line that is yours: patients who searched for a skin cancer specialist and chose you directly, and referring offices that see you teaching your city and send the cases they want handled well. You stop being one interchangeable name on a fax and become the surgeon people ask for.

Patients walk in terrified after hearing the word cancer. Can content actually calm that before the visit?

That is exactly where social earns its keep. A basal cell on the nose is almost always curable, but the patient at home does not know that yet, and the fear is what drives them to the first practice that feels calm and expert. Short video that explains what Mohs is, why the cure rate is so high, and what the day actually looks like turns panic into trust. By the time they call, they already feel they are in the right hands, and that is the practice they book.

Can you show before and after reconstruction photos without breaking HIPAA or consent rules?

Yes. We are a healthcare only agency, so written photo release, anonymized framing and honest captions are built into the workflow, not patched on later. Reconstruction after Mohs is your quietest superpower, nobody outside the exam room knows how clean your closures heal, and careful, consented before and after content finally makes that visible without ever putting a patient or your license at risk.

Will this help me show up when someone searches Mohs surgeon near me in my city?

It is one of the main goals. Consistent local video and posts feed the signals that search and AI assistants use to decide who the credible skin cancer surgeon is in your area, and they send the branded searches that lift your whole map presence. For full local search coverage we pair this with our healthcare SEO service, so you are found on Google and inside AI chats when a worried patient asks where to go.

Does the surgeon have to be on camera?

A little, roughly twice a month. A frightened patient does not book a technique, they book a surgeon whose steady voice already made them feel safe. Your face and your fellowship training are the entire advantage over an anonymous practice listing. We make filming quick, usually a short session between cases, and turn it into a full month of content.

How much does it cost and are there long term contracts?

From $1,799 a month, month to month, no setup fees and no long contracts. You stay because your direct bookings and referral reputation keep compounding, not because paperwork traps you.

The skin cancer surgeon your city
calls by name, not by referral.

You have the highest cure rate in medicine. Almost no one outside the exam room knows your name.