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Social Media for Dermatologists · Healthcare Only

The board certified name your city
trusts with their skin.

Done for you dermatology social media marketing.

Instagram TikTok YouTube Facebook

A med spa with no physician on site is injecting your patients and out posting you ten to one. We flip it. We make the board certified dermatologist the obvious, safest choice for Botox, filler, laser and skin checks, with content built around your team and engineered to also run as ads.

Built for cosmetic & medical dermatology practices across the US. From $1,799/mo. Month to month. Cancel anytime.

Book your free strategy call
30 min · No cost · No pitch
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Healthcare marketing trust badges: HIPAA aware, Meta Business Partner, Google Partner, verified reviews
The uncomfortable truth

You spent four years in residency. The med spa hired a video editor and won the patient.

Someone in your zip code wanted Botox this week. They opened Instagram, not the medical board directory. They found a glossy med spa feed run by people who are not physicians, booked there, and never knew a residency trained dermatologist was ten minutes away. They did not choose less safe. They chose more visible.

Medical visits keep your schedule full, but insurance caps what they pay you. The cosmetic and elective work that actually changes your year comes from trust and reach, and right now those are going to whoever posts the most, not whoever trained the longest. We close that gap.

How dermatology social media should work

Turn the letters after your name into booked consults.

Three pillars. One outcome: more cash pay cosmetic treatments on the books, won from the med spas around you.

01

MD authority, made visible

We put your board certification, your safety standards and your judgment front and center, the things a strip mall injector simply cannot claim. Credibility a patient can feel = the chair they choose.

02

Myth busting that travels

We turn the skincare misinformation your patients walk in repeating into short, authoritative video. A real dermatologist correcting a viral trend is exactly what the feed rewards, and it sends reach straight to you.

03

Engineered to run as ads

Every post can double as a paid ad, so when you scale your injectables and laser lines, you advertise with creative your local audience already proved.

Curious how this looks for your injectables and laser lines?Book a call →
What shows up in your accounts every month

Done for you. You read skin; we run social.

🎬

12+ pieces of monthly content (Reels & posts)

💉

Cosmetic angles that convert (Botox, filler, laser, body)

🔬

Skin check & melanoma awareness that builds authority

🛡️

Consent aware before and after content, HIPAA respected

💬

DMs & comments answered in your voice

🚀

Every post flagged for paid ad potential

You: a short film session between patients, twice a month. Us: the strategy, editing, captions, posting and replies.

Why dermatology practices choose EtherealMinds

A generalist agency will treat your laser line like a sneaker drop. The med spa marketing crews will cheapen your MD brand. We are neither.

We speak derm, not generic clinic.

We know the difference between a cosmetic claim and a medical one, when a before and after needs a written release, and how a melanoma awareness post should sound. Your board certification is the asset, and we treat it like one.

Premium feel, never med spa cheap.

No influencer fluff that makes a physician look like a strip mall injector. A tight, dedicated team that keeps your aesthetic clean, clinical and trustworthy, the way a dermatology brand should read.

Shipping in days, not quarters.

One short voice session, then content starts going out. No 60 days of brand discovery theater while the med spa next door keeps posting.

No long term contracts

Month to month from $1,799/mo. You stay because the consults keep coming, not because a contract forces you to.

No setup fees. No surprise add ons.

Your monthly investment is the whole number. What we quote on the call is what lands on the invoice. Nothing else.

Your faces and cases stay yours.

If we ever part ways, every reel, every before and after, every caption is yours to keep. It is your practice. It was always your practice.

Real content from accounts we run

This is what your social could look like.

Real reels from real healthcare accounts we manage today. Tap any one to watch it on Instagram.

Want this happening on your account? Book a free strategy call →
Real healthcare clients

This isn't theory. This is what your year could look like.

Multi Brand Healthcare Group
Trusts EtherealMinds with social across 4+ healthcare brands. Each one with its own voice.
TRT & HGH Clinic, Miami
Wanted to own his city. Now gets recognized in public by patients who have not even booked yet.
Wellness Center, Fort Lauderdale
Organic content repurposed as paid ads with measurable patient attribution.
Specialty Medical Practice, Fort Lauderdale
Educational, entertaining content inside a serious clinical niche.
Sleep Apnea & Sleep Study Center
Building authority and patient trust through consistent content.
IV Clinic, South Florida
A steady stream of new patients from content and amplification.
Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.
Honest fit check

Find yourself on one side.

This is for you

If you're a dermatologist who…

  • Is tired of med spas winning patients you could treat more safely
  • Wants to grow the cash pay cosmetic side, not just insurance volume
  • Knows you should post but never have time between patients
  • Will spare a short film session twice a month
  • Wants content that also fuels your ads
This isn't for you

If you…

  • Think one viral skincare hack replaces a real strategy
  • Refuse to put a single physician on camera, ever
  • Count followers instead of cosmetic consults on the calendar
  • Just want a $99 bot to repost stock skincare tips
Good questions

Dermatology social media, answered.

Med spas keep stealing my cosmetic patients on Instagram. How does this fix that?
It is your single biggest opening. Most med spas inject your patients without a physician on site, yet they out post you ten to one and win the search. We flip the story: a board certified dermatologist is the safest place in town for Botox, filler and laser. We build content that makes that obvious, so the patient who was about to walk into a strip mall med spa books your chair instead.
Can you post before and afters without breaking HIPAA or consent rules?
Yes. We are a healthcare only agency, so consent and privacy are baked into the workflow. We use written photo release, anonymized framing when needed, and we keep cosmetic claims inside what the device and product labels actually support. You never have to babysit our captions for a compliance problem.
Will this grow my cash pay cosmetic side or just insurance visits?
The focus is the cash pay side, because that is where your ceiling lifts. Insurance reimbursement is capped; injectables, laser, body and skin rejuvenation are not. We position your medical work as proof of expertise and convert that authority into booked cosmetic consults, memberships and packages.
TikTok is full of skincare misinformation. Can we use that?
Absolutely, it is one of the strongest content veins in dermatology. When a skinfluencer pushes a dangerous trend, a real dermatologist correcting it is exactly what the feed rewards. We turn the myths your patients walk in repeating into short, authoritative video that grows reach and sends them to you.
Does the dermatologist have to be on camera?
A little, about twice a month. People do not book a skin clinic, they book a dermatologist they feel they already know. The face and the MD credibility are the whole advantage over a faceless med spa account. We make filming fast and turn a short session into a full month of content.
Are there long term contracts?
No. Month to month from $1,799/mo. You stay because your consult flow and local authority keep compounding, not because a contract traps you.
Free · 30 minutes · No pitch

Become the dermatologist your city trusts by name.

Book a free strategy call. We'll show you exactly how dermatology social media wins back the cosmetic patients the med spas are taking, and turns them into booked consults.

✓ No commitment✓ No contract✓ Healthcare only

From $1,799/mo · Month to month · United States

Book your free call →