My medical schedule is already booked out for weeks. Why would I run ads?

Because a full schedule and a profitable schedule are not the same thing. Most dermatology practices are buried in low margin insurance visits while their high margin cash pay services, cosmetic injectables, laser, body treatments and elective procedures, sit underused. We do not add more rash and refill visits. We fill the chairs that actually carry your margin, and we can steer the mix toward self pay so a packed calendar finally pays like one.

Med spas and nurse injectors are taking my cosmetic patients. Can ads fix that?

That is exactly the problem we built this for. Med spas outspend most dermatology practices on ads and win patients who should be seeing a board certified physician. We flip that by leaning on the one thing they cannot claim: a real dermatologist behind every treatment. Our campaigns make that distinction the reason patients pick you, then route them straight onto your calendar before a med spa ever shows up in their feed.

My before and after ads keep getting rejected. How do you handle that?

Meta and Google are strict about skin imagery, before and after photos, and personal attribute targeting in the health space. We know precisely what triggers a rejection and write copy and creative that gets approved and stays live, without leaning on banned claims or risky photos. You get campaigns that actually run, instead of an account stuck in review.

Will skin cancer screening and medical visits just clog my schedule with insurance work?

Only if you let them. A skin check is one of the best front doors in dermatology, it brings in patients who later convert to cosmetic, laser and elective care. We use those entry points on purpose, track which campaigns produce patients who go on to spend, and bias your budget toward the sources that build long term value, not one off visits.

What is the minimum monthly investment?

We recommend a minimum of $2,000/month in paid ad spend. Below that, the system does not have enough data to optimize predictably across your medical and cosmetic lines.

Built exclusively for medical & cosmetic dermatology

Your schedule is full.
Your margin shouldn't depend on insurance to survive.

Q: Do you require long term contracts?

No. Month to month. No setup fees. You stay because the cosmetic and self pay chairs are filling, not because a contract says you have to.

Most dermatology practices are drowning in low pay insurance visits while their cosmetic, laser and self pay chairs sit half empty, and the med spa down the street keeps poaching the patients who actually spend. We build the paid ad engine that fills those high value chairs on purpose, with patients who chose a real dermatologist on purpose. Not coupon hunters. Booked, cash pay treatments.

Book a strategy call → See what your budget could do ↓

Only 4 dermatology slots left in May · filling fast

Book your free dermatology growth call

30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What a fuller cosmetic and self pay calendar is actually worth.

Drag the sliders. Based on real dermatology campaigns, we will show you what a steady flow of injectable, laser and elective patients does to your bottom line, not just your appointment count.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. cash pay dermatology patient value

$3,500

$500$2.5k$5k$7.5k$10k

A single injectable patient who maintains every quarter, adds a laser package, then a body or skin care plan, often clears $3k to $6k a year. A Mohs or excision patient referred from a skin check carries real value too. We will calibrate this to your menu on the call.

New cash pay patients this month

9 to 13

New booked treatments

Lifetime revenue from them

$22,500 to $45,500

Patients × avg value

12-month cumulative revenue

$270k to $546k

If you run the system all year

Return on ad spend

11.3x to 22.8x

Revenue per $1 spent

These are real ranges from dermatology campaigns we have run, weighted toward the high margin cosmetic and self pay side, not insurance reimbursement. Your actual numbers depend on your treatment menu, your market, and how aggressive you want to be on cash pay. On the call, we will map this to your practice specifically. Get your personalized dermatology projection →

How it works

A dermatology growth system, not another "skin ads" vendor.

Most agencies boost a Botox post, send you a spreadsheet of clicks, and call it marketing. We built a system that does one thing: feed your highest margin chairs, cosmetic, laser, elective and self pay, with patients who specifically wanted a board certified dermatologist.

Capture the right intent

We get in front of patients actively searching for a dermatologist near them, Botox, laser resurfacing, acne and scar treatment, a full body skin check, mole removal, or pigmentation and melasma care. Real buying intent in your zip codes, not vague "skin care" awareness traffic.

Win against the med spa

Nurse injectors and med spas outspend you and undercut you. We make your single biggest advantage the deciding factor: a real physician, real diagnosis, real safety. The copy and creative position you as the expert choice, so price stops being the conversation.

Steer the payer mix

We track which campaigns produce one off insurance visits and which produce repeat cash pay patients, then push budget toward the latter. A skin check or acne visit becomes a front door to cosmetic, laser and maintenance, not a dead end low margin slot.

Booked on your calendar

The only number that matters: profitable patients in the chair, paying full price, planning their next visit. Compliant ads that stay live, and predictable flow through laser season and the summer slow months alike.

Ready to see it applied to your dermatology practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because the cosmetic and self pay chairs are filling, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching patients who book real dermatology treatments.

No coupon traffic

We won't bury your front desk in $99 Botox deal hunters who chase the next med spa promo. We build for patients who want a dermatologist for the long run.

✓

Margin, not just volume

Your medical schedule is probably full already. We optimize for profit per chair, biasing toward cosmetic and self pay so a busy calendar finally pays like one.

✓

Ads that survive review

Before and after photos, skin imagery, and health claims get accounts flagged fast. We know the exact lines on Meta and Google and write creative that runs without policy headaches.

✓

Up and running in days

From signed to first live dermatology campaign in under 14 days. No six week "discovery phase". We have done this before, in your exact specialty.

What to expect

The dermatology numbers, unfiltered.

At $2,000/month here's what a typical cash pay dermatology funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$3 to $7 CPC

Leads

Qualified cosmetic and skin inquiries

$20 to $45 CPL

Consults booked

Confirmed treatment consultations

$45 to $90 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Treatments booked

Acquired & first treatment paid

$130 to $280 CAC

Your actual numbers depend on your treatment menu, average ticket, and how med spa heavy your local market is. On the call, we'll map this to your practice.

Real practices. Real results.

Dermatology and skin focused practices like yours are already seeing it work.

"My medical side was always slammed, but it barely paid the lights. Now the cosmetic and laser chairs stay booked and I finally know that revenue is coming back next month, not just hoping it does."

Dr. Sarah L. · Dermatology

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Dermatology bookings, last 7 days

📅 New Botox & filler consult · Tue 10:00am · $$$

📅 New laser resurfacing package · Wed 2:30pm · $$$

📅 New full body skin check · Wed 4:00pm · $$$

📅 New acne & scar plan · Thu 9:00am · $$$

📅 New melasma & pigment consult · Thu 11:30am · $$$

📅 New mole removal consult · Fri 3:00pm · $$$

+14 more this week

Results vary. Shown examples are representative of dermatology and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Run a medical or cosmetic dermatology practice offering injectables, laser, acne and scar care, skin checks, Mohs, or general dermatology.
✓
Have a packed medical schedule but thin margins and cosmetic or laser chairs that sit half empty.
✓
Are losing cosmetic patients to med spas and nurse injectors who outspend you on ads and undercut you on price.
✓
Have tried ads before and ended up with rejected before and after creative or leads that never booked.
✓
Lean on referrals and Instagram but know it won't fill the calendar predictably month after month.
✓
Want to steer your payer mix toward higher value self pay, not more low reimbursement visits.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want repeat, high value patients.

Who this isn't for

Don't book a call if you…

✕
Run a coupon or daily deal based model and compete only on price.
✕
Don't have a board certified dermatologist or licensed provider on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 dermatology slots open this month

If you want a predictable cash pay calendar,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your treatment menu, your payer mix, how med spa heavy your market is, and your budget, and tell you straight whether this is right for your dermatology practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for dermatology practices

Your schedule is full. Your margin shouldn't depend on insurance to survive.