Is Review Gating Hurting Your Medical Practice?
Asking only your happy patients for a Google review feels smart. It now breaks a federal rule with fines per violation, Google penalizes it, and it makes your rating look fake. Here is the honest way to build reviews patients believe.
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You Hired a New Provider. Now How Do You Fill Their Schedule?
Recruiting a provider is one of the biggest investments a practice makes. Then most offices announce it with one line on a team page and hope. A new doctor can take 12 to 24 months to fill a panel alone. Here is the launch that fills it in weeks.
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How Often Should a Medical Practice Update Its Website?
Most practices build a site once and never touch it again. Two years later the hours are wrong, a doctor who left is still on the team page, and the footer shows an old year. Here is how often to actually update it, what matters most, and what a stale site costs you.
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Google Just Banned Prices and Promos From Your Business Profile
On October 6, 2026, Google changed what you can write on your own Business Profile. Prices, limited time deals and the words call now are out of your listing. A lot of practices are now breaking the rules and have no idea. Here is the clean fix.
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What Patients Want AI to Do at Your Practice
Headlines said Americans reject AI in healthcare. The actual Pew survey says something smarter: 60% do not want AI deciding their care, but they are happy to let it book the appointment. That line tells you exactly where to put AI, and where not to.
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Should Your Medical Practice Go Live on Instagram or Facebook?
People watch live video about three times longer than a recorded clip and comment on it far more. Going live feels awkward, which is exactly why it works. Here is when it fits your practice, what to talk about, and how to turn viewers into booked patients.
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Should You Name Your Practice After Yourself?
Your name on the door builds trust fast. It can also cap how far the brand grows and shrink what the practice sells for, since 30 to 60% of a solo practice's value can be tied to you personally. The honest trade offs, and the hybrid name most owners should consider.
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Your Patients Are Asking AI Before They Call Your Practice
It is 11pm and a future patient is describing their symptoms to ChatGPT, not calling you. 66 million US adults now use AI for health questions, and most research before they book. The first consult happens before your phone rings.
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Is Advertising Unprofessional for Doctors?
A lot of practice owners carry a private guilt about marketing. That instinct is built on a ban the Supreme Court struck down in 1977. The AMA permits advertising. The only real test is honesty, not whether you market at all.
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How to Market a Spine Clinic
Back pain is the number one cause of disability on earth, so a spine clinic never has a demand problem. It has a trust problem. The patient searching at midnight is scared of surgery, and only about 1 in 10 ever need it. Here is how to win them.
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How to Market a Hand Surgery Practice
Carpal tunnel alone affects 3 to 6% of adults, yet patients never search for a hand surgeon. They search for the numbness, the pain, the finger that will not bend. Here is how to answer those searches and stop depending on referrals you do not control.
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Do Local Citations Still Help Your Medical Practice Rank?
A vendor keeps offering to list your practice on 300 directories. It sounds like real SEO. It mostly isn't anymore. Here is what local citations actually do in 2026, which ones are worth your time, and where that budget belongs instead.
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Why Unhappy Patients Leave More Reviews Than Happy Ones
A 2026 study found 47.9 percent of hospital reviews were negative and only 32.3 percent positive. Your happy patients stay silent while the upset few write your reputation. Here is how to close that gap honestly.
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What Your Medical Practice Can and Cannot Say in Its Ads
The FTC just warned 25 health marketers and can fine up to $53,088 per deceptive claim. The same law governs your practice ads. Here is what you can and cannot say, plain and honest.
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What Happens When You Stop Marketing Your Medical Practice
Cutting marketing when you are busy feels free for about 60 days. Then the pipeline goes quiet. Brands that go dark lose 16% of sales in a year, and smaller ones fall fastest. The honest timeline.
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Should You Reply to the Comments on Your Facebook Ads?
The comments under your ad show to everyone you pay to reach, so they are part of the ad. Ignore them and 73 percent of people go to a competitor. Here is how to hide, reply, and stay HIPAA safe, without turning comments off.
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Is Your Google Business Profile More Important Than Your Website?
Should your budget go to your Google listing or your website? The question has a flaw. One gets you found, the other gets you booked, and 34% of profile clicks go straight to the site. Here is the honest answer.
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How to Market a Tattoo Removal Clinic
A third of Americans have a tattoo and about a quarter regret one. The demand is huge and the patients pay cash. Here is how to own the search, use your proof, and fill a full treatment plan.
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Why Is Google Asking Your Medical Practice for an EIN?
Google now asks some practices for an EIN, and even a government ID, to verify their Business Profile. Most requests are real, but scammers copy them. Here is how to tell the difference and what to do.
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Can Anyone Add Photos to Your Google Business Profile?
Yes, any patient can upload photos to your listing, and you cannot just delete them. Here is what you can control, how to flag the bad ones, and how to make your own photos show first.
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What to Post on Your Google Business Profile
Your Google listing has a little feed built in, and almost no practice uses it. That is free space sitting right where patients decide whether to call you. Here are ten things worth posting, plus the ones to skip.
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What Is a Good Google Ads Conversion Rate for a Medical Practice?
Your ads get clicks, but only some turn into calls. So is a 6 percent conversion rate bad, or normal for your specialty? Healthcare search ads convert around 11 percent on average. Here are the real benchmarks, why yours might look low, and the metric that beats conversion rate every time.
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Should You Show Your Next Available Appointment on Your Website?
The first thing a new patient wants to know is how soon you can see them. Most practice sites never say, and a share of those visitors book somewhere that did. Showing your next open slot can lift bookings up to 38 percent. Here is the case for it, and how to do it without overpromising.
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What Patients Actually Want From AI in Healthcare
A new Pew survey of 3,488 Americans drew a clear line: 73% are fine with AI booking their appointment, but 60% are uneasy with AI in diagnoses. That line tells you exactly where to put AI in your practice, and where to keep it out.
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