Google Ads Just Added a New Telemedicine Certification
A quiet November 2026 policy change added NABP as a new certification path for telemedicine ads in the US, UK and Canada. If you run a telehealth, online weight loss or TRT clinic, miss it and your campaigns can go dark. Here is what to do.
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What Your Medical Practice Can and Cannot Say in Its Ads
The FTC just warned 25 health marketers and can fine up to $53,088 per deceptive claim. The same law governs your practice ads. Here is what you can and cannot say, plain and honest.
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Should You Reply to the Comments on Your Facebook Ads?
The comments under your ad show to everyone you pay to reach, so they are part of the ad. Ignore them and 73 percent of people go to a competitor. Here is how to hide, reply, and stay HIPAA safe, without turning comments off.
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What Is a Good Google Ads Conversion Rate for a Medical Practice?
Your ads get clicks, but only some turn into calls. So is a 6 percent conversion rate bad, or normal for your specialty? Healthcare search ads convert around 11 percent on average. Here are the real benchmarks, why yours might look low, and the metric that beats conversion rate every time.
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Should You Fix Your Website Before You Run Ads?
A clinic spent $4,000 on Google Ads and booked almost nobody. The ads were fine. Their site took nine seconds to load and the booking form was a mile long. Ads do not make patients, your website does. Here is how to tell if your site is ready for ads, and the 5 minute test to run first.
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Do Patients Trust Google Ads for Doctors?
A 2026 report found patients trust the ads box least of anything on a Google page when picking a doctor, just 7%. That is not a reason to quit ads. It is a reason to fix what happens after the click. What paid search is really for, and how to make clicks book.
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Should Your Medical Practice Mention Insurance in Its Ads?
About 90% of patients check if you take their plan before anything else. Leave it out of your ad and you pay for clicks that stall. Here is when to say it, how to word it, and the one practice type that should leave it out.
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Does Local TV Advertising Still Work for Medical Practices?
A local station rep is pitching you a spot on the evening news. But who is still watching live TV in 2026? Here is the honest math on local TV ads, who it actually reaches, and where that money works harder.
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Can a Competitor Run Google Ads on Your Practice Name?
You search your own clinic and a rival's ad is sitting on top of it. Illegal? Mostly no, they can bid on your name as a keyword. But they cannot put your trademarked name in the ad once you complain, and the same auction hands you a cheap way to take your top spot back and make them overpay for it. Here is the calm playbook.
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Are Political Ads Making Your Medical Practice Ads More Expensive?
Same ads, same budget, suddenly a pricier bill? You are not imagining it. The 2026 midterms are pouring a record $11.6 billion into the same Meta and Google auctions your practice bids in. Why it happens, how bad it gets, and the smart move before Election Day.
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Is Your Practice Running Ads Without Conversion Tracking?
A study of 2,167 Google Ads accounts found 42% track no conversions at all. If you cannot say which ad booked which patient, you are paying to guess. Here is how to check your own account in ten minutes, phone calls and HIPAA included.
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Will More Ad Spend Get Your Medical Practice More Patients?
A derm office doubled its Google budget over the summer and got the same number of patients, just a bigger invoice. In 2026, 48% of patients hit a roadblock before they ever book. Here is why a bigger budget rarely fixes a leaky funnel, and what actually does.
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Should Your Google Ads Send Patients to a Form or a Phone Call?
Where the click lands decides whether your ad budget books patients or just buys clicks. Calls convert far better in healthcare, but only if someone answers. A dermatology practice learned the hard way that a form nobody follows up on leaks every patient you paid for.
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Do Google Display Ads Work for Medical Practices?
Cheap clicks, millions of impressions, and almost no new patients. Display ads convert at about 0.8% versus 3 to 5% for search, and nearly half are never even seen. Here is when they help a practice and when they just burn budget.
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Why Does Your Practice's Google Ad Write Itself Now?
Google retired the write it yourself text ad in 2022. Now you hand over 15 headlines and the machine builds the ad. Feed it good material or it picks the weak combinations for you.
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Meta Is Turning On Product Browsing in Your Ads on October 28
On October 28, Meta switches a new product browsing feature on for your Facebook and Instagram ads by default. For a practice booking appointments, that is worth five minutes before the deadline.
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You Rank #1 on Google. Do You Still Need to Run Ads?
Ranking first feels like you own the top of Google. But Google's own research found that pausing ads lost 89% of those clicks, with none recovered by organic. Here is when ads still earn their keep on top of great SEO, and when you can skip them.
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Google Now Charges You for the Calls You Miss on Local Services Ads
Since October 1, 2026, a real patient call you miss during business hours can still be billed to you on Local Services Ads. For dentists, chiros, derms and more, a missed call now costs you twice. Here is what changed and how to stop paying for leads you never answered.
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Your Facebook Ad Numbers Dropped in 2026. Your Ads Did Not.
Practices saw Facebook report 15 to 30 percent fewer conversions overnight this year, and many cut budget in a panic. The patients kept coming. Meta just stopped counting them. What changed, and how to measure it right.
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Should Your Medical Practice Advertise on Reddit?
It is the platform most practice owners have never once considered, and it is where a good chunk of your patients ask strangers whether your clinic is worth the money. Reddit now has 130 million daily users and the cheapest ad reach in social. So does it belong in a healthcare budget, or is it a waste? Here is the honest answer, with real numbers.
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The FDA Is Cracking Down on GLP-1 Marketing. Here Is What Legit Clinics Should Do
The FDA sent 30 warning letters over misleading GLP-1 ads in 2026, and the FTC went after a telehealth seller for fake reviews and hidden pricing. If you run a real clinic, this is not bad news. The loud, sketchy sellers are the ones getting pulled, and honest marketing just became your edge. Here is what you cannot say anymore, what you absolutely should, and how to keep your schedule full without sweating a letter.
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Why Are My Google Ads Showing in the Wrong Cities?
Half your clicks come from towns you do not serve, and it is not a glitch. One default location setting shows your ads to people hundreds of miles away and can eat a third of your budget. Here is how to find it, read your location report, and shut it off.
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Why Google Keeps Disapproving Your Medical Practice Ads
Google rejects your ad, never says why, and one wrong move can suspend the whole account. For medical practices it is almost always one of four rules. Here is each one and the fix.
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Google Changed Its Healthcare Ad Rules in 2026. Here Is What It Means for Your Practice.
Google rewrote its healthcare ad rulebook this year, loosening some rules and tightening others. Most of the scary parts only hit pharmacies and telehealth. Two of them hit every practice running ads. Here is how to tell which rules are yours.
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