Does the optometrist or team have to be on camera?

A little, roughly twice a month. Eye care is personal and people choose the practice whose faces they recognize. We make filming fast, often during a normal clinic day, and turn a short session into a full month of content.

Social Media for Optometrists · Healthcare Only

They got the exam from you.
Then bought the glasses online.

Q: How does social media help me win the optical sale back from online retailers?

Patients sit in your chair, get the exam, then buy frames at Warby Parker and refill contacts at 1800 Contacts or Costco. That is a capture rate problem, not a price problem. We build content that shows your frame board, your styling, your lab quality and the reasons buying where you are examined actually matters, so the patient walks to your optical instead of typing their prescription into a website.

Q: Are there long term contracts?

No. Month to month from $1,799/mo. You stay because your optical capture, recall and cash line bookings are compounding, not because a contract traps you.

Done for you optometry social media marketing.

Instagram TikTok YouTube Facebook

Warby Parker, Zenni and 1800 Contacts did not steal your patients. They stole the second half of the visit: the frames, the lenses, the contact refills. Winning that back is not about price, it is about being the practice your community knows, trusts and wants to buy from. We make you that practice, with content built around your team and engineered to also run as ads.

Built for optometry & eye care clinics across the US. From $1,799/mo. Month to month. Cancel anytime.

Book a free strategy call →See how it works ↓

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30 min · No cost · No pitch

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Healthcare marketing trust badges: HIPAA aware, Meta Business Partner, Google Partner, verified reviews

The uncomfortable math

A vision plan exam pays the rent. The optical pays for everything else.

VSP and EyeMed grind your refraction down to a few covered dollars. The real practice is built on what the patient does next: the progressive lenses, the second pair, the designer frames, the contact year supply. And right now a big share of that walks out the door to a website the moment they have their prescription in hand.

You will not out price Zenni and you should not try. You win on trust, styling, fit and the feeling of being cared for by a real practice, and that is exactly the story social media is built to tell, all year, to the people in your zip code.

How optometry social media should work

Built around your practice, not a stock template.

Three pillars. One outcome: higher optical capture, fuller recall, and cash line chairs that stay booked.

Make your optical worth the trip

We show off your frame board, your styling eye, your lab and the difference between a real fitting and a website guess. Patients stop seeing frames as a commodity and start wanting their glasses from your practice.

Surface the cash lines patients hide

Dry eye, digital eye strain, scleral and specialty contacts, myopia management for kids. We name the symptoms people quietly live with so they realize the practice that treats it is right down the road. That is where the margin lives.

Engineered to run as ads

Every post can double as a paid ad, so when you scale a recall push or a back to school myopia campaign, you advertise with creative your community already proved.

Want to see it applied to your practice?Book a call →

What shows up in your accounts every month

Done for you. You see patients; we run social.

🎬

12+ pieces of monthly content (Reels & posts)

👓

Optical capture content (frame styling, lens upgrades, second pair)

💧

Cash line angles (dry eye, myopia management, specialty contacts)

💬

DMs & comments answered in your voice

🔁

Recall reminders that bring last year's patients back

🚀

Every post flagged for paid ad potential

You: film ~twice a month. Us: everything else.

Why optometry practices choose EtherealMinds

Most agencies run the same playbook on an optometrist, a gym and a law firm. We don't.

✓

Built for healthcare. Only.

We don't take restaurants or ecommerce. Every workflow and compliance check is tuned for medical practices and patient trust. Your account is never the experiment.

✓

We get the optical economics

We know the difference between a covered refraction and a premium progressive sale, and we build content around the part that grows your practice. Not generic eye health filler.

✓

Live fast

Voice session first, content shipping next, full engine running quickly. No 60 days of brand discovery theater that bills you for slides.

No long term contracts

Month to month from $1,799/mo. You stay because the work works, not because a contract forces you to.

No setup fees. No surprise add ons.

Your monthly investment is the whole number. What we quote on the call is what shows up on the invoice. Nothing else.

Every piece of content stays yours.

If we ever part ways, you keep every reel, photo and caption we created. It is your brand. It was always your brand.

Real healthcare clients

This isn't theory. This is what your year could look like.

Multi Brand Healthcare Group

Trusts EtherealMinds with social across 4+ healthcare brands. Each one with its own voice.

TRT & HGH Clinic, Miami

Wanted to own his city. Now gets recognized in public by patients who have not even booked yet.

Wellness Center, Fort Lauderdale

Organic content repurposed as paid ads with measurable patient attribution.

Specialty Medical Practice, Fort Lauderdale

Educational, entertaining content inside a serious clinical niche.

Sleep Apnea & Sleep Study Center

Building authority and patient trust through consistent content.

IV Clinic, South Florida

A steady stream of new patients from content and amplification.

Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.

Honest fit check

Find yourself on one side.

This is for you

If you're an optometrist who…

✓
Is tired of losing the optical sale to Warby Parker, Zenni and online contact refills
✓
Wants to grow dry eye, myopia management and specialty contacts, not just covered exams
✓
Knows you should post but never have time between the chair and the lab
✓
Will let the team film ~twice a month
✓
Wants content that also fuels your ads and recall pushes

This isn't for you

If you…

✕
Plan to compete with online retailers on price alone
✕
Won't let anyone appear on camera
✕
Measure success in followers, not exams and optical sales
✕
Want the cheapest $99 "post scheduler"

Good questions

Optometry social media, answered.

How does social media help me win the optical sale back from online retailers?

Patients get the exam from you, then buy frames at Warby Parker and refill contacts at 1800 Contacts or Costco. That is a capture problem, not a price problem. We build content that shows your frame board, your styling, your lab quality and why buying where you are examined matters, so the patient walks to your optical instead of typing their prescription into a website.

Can social media fill my cash lines like dry eye and myopia management?

Yes, and that is where the margin is. Vision plans squeeze the refraction, but dry eye treatment, IPL, scleral and specialty contacts, and myopia management for kids are largely cash, and people search for them directly. We create education that names the symptoms patients quietly live with and positions you as the practice that actually treats them.

How do you get last year's patients to come back?

Recall is the quiet leak in most optometry practices. People forget, drift to a corporate chain, or renew contacts online. Staying visible in their feed all year keeps you top of mind, so when the squinting or the headaches start, you are the name they already know.

Do you only work with optometrists?

We're a healthcare only agency, optometrists and eye care clinics plus med spas, dentists, plastic surgeons, chiropractors, TRT/men's health and wellness. We understand patient psychology and compliance.

Does the team have to be on camera, and are there contracts?

On camera a little, about twice a month, often during a normal clinic day. No long term contracts. Month to month from $1,799/mo. You stay because your optical capture, recall and cash line bookings are compounding, not because a contract traps you.

Free · 30 minutes · No pitch

Keep the exam and the glasses in your practice.

Book a free strategy call. We'll show you exactly how optometry social media lifts your optical capture, refills your recall, and books your dry eye, myopia and specialty contact chairs.

Pick your time →

✓ No commitment✓ No contract✓ Healthcare only

From $1,799/mo · Month to month · United States

They got the exam from you.Then bought the glasses online.