A patient searches for an eye doctor near them, taps your link, and decides in about eight seconds. If your site is slow, dated, or makes them call to check if you take their plan, you lose two things at once: the exam goes to the retail chain, and the glasses go to an online seller. We build optometry websites that win that moment and turn searchers into booked exams that buy in your optical.
Online scheduling · AI chat · Vision plan answers · Medical vs eyewear paths · Recall reminders · Local SEO. One outcome: a full schedule.
The retail chains have buying power and ad budgets. The online sellers have prices and free shipping. You have something they cannot copy, real doctors who actually look after a patient's eyes. But none of that matters if a patient lands on a site that looks like an afterthought, cannot tell them whether you take VSP, and forces a phone call to book. The advantage you earned in the chair gets thrown away before the patient ever sits in it.
A nice looking page is the cost of entry now. The site has to attract the right patient, answer the plan question, book the exam and point them toward your eyewear, all on its own. Here is what makes ours work.
Confident design, organized medical and eyewear menus and a frictionless path so a searcher schedules a comprehensive exam instead of tapping back to the chain.
Interactive chat answers the do you take my plan, am I covered and what does a new patient exam cost questions instantly and walks the patient straight to booking, day or night.
Live scheduling fills open chairs, intake forms cut front desk time, and recall reminders bring last year's patients back, all able to connect to Emma so no inquiry is missed.
Built to rank for eye exam near me, dry eye specialist and your city on Google, and to be cited by AI chats like ChatGPT and Claude, so new patients find your name first.
A website should not be a digital business card. It should be a functional asset that fills your schedule, protects your eyewear margin, and works while you are refracting.
Full websites or focused landing pages for dry eye, myopia management, scleral lenses or a new patient offer, all engineered to book exams and keep revenue in house.
Confident, fast, mobile first design and copy that makes a patient trust their vision to you and turns search and ad clicks into booked exams. Built to convert, not just to look current.
The site does the front desk work. AI chat answers plan and pricing questions, intake forms capture, live scheduling books, and recall flows pull patients back for their annual exam.
Technical and local SEO plus structured data so you rank for eye exam near me, dry eye and your city on Google, and get cited by AI chats like ChatGPT and Claude. Visibility is engineered in, not hoped for.
We have built hundreds of healthcare pages, tested them, and learned exactly what makes a patient stop comparing and book. You inherit what already works, not a science experiment on your name.
We have built hundreds of healthcare websites and landing pages, then tested, measured and refined them until we knew exactly what turns a searcher into a booked exam. For optometry that means answering the plan question fast, splitting medical from routine, and giving patients a reason to buy their eyewear from you instead of defaulting online.
We learn your practice, your plans accepted, your medical specialties and your optical lines, then map exactly what your site needs to book more of the right patients.
We craft a confident design and messaging around trust, clarity and the plan and pricing answers that make a patient stop comparing and choose you.
We add AI chat, live scheduling, recall flows, medical and optical paths and local SEO so the site books and gets found, not just looks good.
We go live, watch what patients actually do, and A/B test to keep lifting booked exams and eyewear conversions over time.
Real healthcare clients, in their own words, on what changed when they worked with us.
Results vary by practice, market and effort. Examples reflect real client engagements, not guaranteed outcomes.
Book a free strategy call. We will show you exactly how a clean, smart optometry website turns your search and ad traffic into booked exams, grows your medical and dry eye visits, and gives patients a reason to buy their glasses from you instead of online.