Will this just bring people who use my exam to buy glasses online or at the big box store?

That is the exact problem we solve. We do not advertise a cheap exam and hope. We target patients in your area who want a full service eye doctor and an optical they actually finish their pair in, and we point them to medical and private pay reasons to come back, not a price tag they can beat at a warehouse club.

Can you fill my myopia management and dry eye chairs, not just routine exams?

Yes, and that is where most of the profit lives. Myopia management for kids, dry eye and IPL, scleral and specialty contact lens fittings are private pay or medically billed and parents and patients search for them by name. We build dedicated campaigns for those services so your high value chairs stay full, not just the vision plan exam slots.

I am stuck taking low paying vision plans. Can marketing bring private pay patients?

It can shift your mix. We cannot change what a plan reimburses, but we can fill your schedule with self pay medical visits, myopia programs, premium lens upgrades and patients outside the plan networks that squeeze your margins. The goal is fewer pennies on the dollar visits and more appointments you actually profit from.

What is the minimum monthly investment?

We recommend a minimum of $2,000/month in paid ad spend. Below that, the system does not have enough data to optimize predictably for an independent optometry practice competing against national chains.

Built for independent optometry, not the chain down the road

Stop being the free eye exam
before they buy their glasses somewhere else.

Q: Do you require long term contracts?

No. Month to month. No setup fees. You stay because exam chairs and the optical floor are filling, not because a contract says you have to.

You did the refraction, the health check, the counseling. Then they photograph the prescription and order online or drive to the warehouse club. We send you patients who want a real eye doctor, finish their pair at your optical, and come back for the care a chain cannot give them. Booked, private pay, loyal.

Book a strategy call → See what your budget could do ↓

Only 4 optometry slots left this month · filling fast

Book your free optometry growth call

30 min · No cost · No pitch

Loading your available times…

EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What full chairs and a busy optical floor are actually worth.

Drag the sliders. Based on real campaign data from independent optometry practices, we'll show you what a steady stream of new patients does to your exam revenue and optical capture combined.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. patient lifetime value (exam + optical + recare)

$1,800

$500$2.5k$5k$7.5k$10k

A single exam looks small. A patient who finishes a premium pair, refills contacts yearly and brings the family is worth far more over time. Myopia and dry eye patients sit at the top of this range. We'll calibrate it on the call.

New optometry patients this month

9 to 13

New booked exams

Lifetime revenue from them

$22,500 to $45,500

Patients × avg LTV

12 month cumulative revenue

$270k to $546k

If you run the system all year

Return on ad spend

11.3x to 22.8x

Revenue per $1 spent

These are real ranges from independent optometry campaigns we've run. Your real numbers depend on your optical capture rate, how much private pay medical eye care you offer, and how crowded your market is with chains. On the call, we'll map this to your practice specifically. Get your personalized optometry projection →

How it works

A growth system for the independent eye doctor.

Most agencies run a cheap exam offer, undercut your own pricing, and hand you a list of people who already shop on price. We built something different: a system that brings patients who value an independent practice and the services a warehouse club will never offer.

Intent capture

We get in front of people in your area searching for an eye doctor accepting new patients, dry eye relief, contact lens fittings, myopia control for their child and a real optical. Buying intent, not a blast of cheap exam clicks.

Private pay positioning

We point your funnel at the visits you actually profit from: medical eye care, myopia management, dry eye, specialty lenses and premium eyewear. Fewer pennies on the dollar plan visits, more appointments worth your chair time.

Capture and recall built in

The system learns from who books, who finishes their pair, and who comes back for next year's exam, tightening cost per patient month over month and feeding your annual recall instead of leaking patients to online sellers.

Booked on your calendar

The only number that matters: patients in the chair, examined, fitted, and walking out of your optical with a pair, not a screenshot of their prescription. Everything we do ladders up to that.

Ready to see it applied to your optometry practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because exam chairs and the optical floor are filling, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you patients who value an independent eye doctor.

No race to the bottom

We will not run a cheap exam offer that trains your market to shop on price. We build for patients who pay full fee and finish their pair with you.

✓

One focus only

Booked exams and a busy optical at full margin. Clicks, impressions and vanity leads are noise. We report on what fills your chairs and your dispensary.

✓

Built for eye care compliance

Meta and Google police health claims and medical imagery hard. We know what gets a dry eye or myopia ad flagged and how to write copy and creative that runs clean.

✓

Up and running in days

From signed to first optometry campaign in under 14 days. No six week discovery phase. We have done this in your exact vertical.

What to expect

The optometry numbers, unfiltered.

At $2,000/month here's what a typical optometry funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$2 to $6 CPC

Leads

Qualified optometry inquiries

$15 to $40 CPL

Exams booked

Confirmed exam and fitting appointments

$35 to $80 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Patients acquired

Examined & finished a pair or program

$110 to $240 CAC

Your real numbers depend on your optical capture rate, your private pay service mix, and how many chains share your zip code. On the call, we'll map this to your practice.

Real optometry practices. Real results.

Independent eye doctors competing against chains are already winning with this.

"For years I was the free exam people used before buying online. Now patients come in already wanting the full visit, and our optical capture is up because the right people are walking in. I finally know where next month's patients come from."

Dr. Sarah L. · Independent Optometry

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Optometry bookings, last 7 days

📅 New comprehensive eye exam · Tue 10:00am · $$$

📅 New dry eye and IPL consult · Wed 2:30pm · $$$

📅 New scleral lens fitting · Wed 4:00pm · $$$

📅 New myopia management for child · Thu 9:00am · $$$

📅 New premium eyewear and lens fitting · Thu 11:30am · $$$

📅 New annual exam, whole family · Fri 3:00pm · $$$

+14 more this week

Results vary. Shown examples are representative of optometry and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run an independent optometry practice with an optical, offering exams, eyewear, contact lenses, dry eye or myopia care.
✓
Are sick of being the free exam before patients order glasses online or at the warehouse club.
✓
Want more private pay and medical visits, not just low paying vision plan exams that barely cover your time.
✓
Have myopia, dry eye or specialty lens services sitting underbooked while routine slots are the only thing filling.
✓
Watch chains and big box optical open near you and want to pull patients who value a real eye doctor.
✓
Want a trackable system, not crossing your fingers that this month's schedule repeats next month.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want patients with real lifetime value.

Who this isn't for

Don't book a call if you…

✕
Compete only on a cheap exam price and want more of the same crowd.
✕
Don't have a licensed optometrist or medical provider on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 optometry slots open this month

If you want patients who value an independent eye doctor,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your optical capture, your private pay service mix, your market and your budget, and tell you straight whether this is right for your optometry practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for independent optometry practices

Stop being the free eye exam before they buy their glasses somewhere else.