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Built exclusively for Boston area orthodontic practices

Boston keeps refilling itself every September.
Seaport professionals, Brookline families, new grad students. Let's put them in your chair.

Every fall a new wave of grad students and biotech hires lands in Allston, Cambridge and the Seaport with no orthodontist yet, Back Bay and Financial District professionals finally want adult Invisalign, and Newton and Brookline parents are searching braces near me, while DSO chains and Invisalign happy dentists quietly pull those cases away. We build the paid ad engine that fills your schedule with real case starts. Not free scan shoppers. Booked Invisalign and braces starts.

Only 4 Boston orthodontist slots left this month Β· filling fast
Book your free Boston orthodontic growth call
30 min Β· No cost Β· No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
Predictive projections

What a full case start schedule is worth in Boston.

Drag the sliders. Boston case fees sit near the top of the country, so even a handful of extra starts a month out of Back Bay, the Seaport and the inner suburbs moves real money. Here is what a steady flow looks like on your books.

πŸ‘‡ Drag the sliders to match your practice
$2,500
$2,500
$2.5k$5k$10k$15k$20k
$5,800
$5,800
$1.5k$4k$7k$9.5k$12k
A comprehensive braces or Invisalign case around Boston often runs $5.5k to $7k, and a cash adult clear aligner case in Back Bay or the Seaport can sit higher. We will calibrate this to your case mix and financing on the call.
New case starts this month
6 to 10
New signed treatment plans
Contract value from them
$34,800 to $58,000
Starts Γ— avg case value
12 month cumulative value
$418k to $696k
If you run the system all year
Return on ad spend
13.9x to 23.2x
Contract value per $1 spent
These are real ranges from New England orthodontic campaigns, weighted toward comprehensive and adult Invisalign cases. Your actual numbers depend on your case fee, your adult versus teen mix, and how much of the Boston metro you want to own. On the call, we will map this to your Boston practice specifically. Get your personalized Boston projection β†’
How it works

A Boston orthodontic growth system, not another "boost a post" vendor.

Most agencies run one generic braces ad and email you a spreadsheet of clicks. We built something narrower: a machine that keeps your treatment coordinator's calendar stocked with Boston patients who sign, across Seaport adult Invisalign, suburban teen braces and the September newcomers the chains near campus grab first.

01

Own the fall arrival wave

Every September thousands of grad students and new hires land in Allston, Fenway, Cambridge and Somerville with no provider here. We time new arrival intent so your named practice is the first result they trust, not a corporate chain near campus.

02

Win the adult Invisalign case

The Seaport, Back Bay, Beacon Hill and the Financial District are full of professionals who will pay cash for clear aligners. We run a dedicated adult lane that beats the general dentist and the mail order kit on one thing: a specialist who does it right.

03

Speak to parents who research

Brookline, Newton, Lexington and Arlington parents compare credentials, reviews and outcomes before they pick. We put your board certification, your real local reviews and your finished smiles in front of them before the chain does.

04

Book starts, not free scan shoppers

We qualify on intent and financing comfort before the exam, so your coordinator meets people ready to start, not someone collecting free scans across every office from Longwood to Harvard Square.

Ready to see it applied to your Boston practice? Book a call β†’
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

βœ•

Month to month, always

No academic year contract. You stay because the Seaport consults and Newton family exams keep landing, not because paperwork holds you hostage.

βœ•

Nothing upfront

No onboarding fee. In a market with Boston level click costs, every dollar you give us goes to buying the searches that turn into signed cases.

βœ•

We screen out the tire kickers

A student heavy city breeds free scan collectors who tour every office near the Longwood hospitals. We qualify before the exam so that is not your coordinator's day.

βœ“

Tuned to the Boston calendar

We pour budget into the late summer arrival wave, protect spend through the quiet February freeze, and ride the spring wedding and graduation rush.

βœ“

We sell your credentials

Boston patients Google your training before they call. We lead with your board certification, your reviews and your finished smiles, because here that is what closes.

βœ“

Live in under two weeks

From signed to first live Boston campaign in under 14 days. No drawn out discovery. We have already run this play in high cost, high density metros.

What to expect

The Boston orthodontic numbers, unfiltered.

At $2,500/month here's what a typical case start funnel looks like across the Boston metro, based on real campaigns we've run.

Clicks
Patients landing on your offer page
$4 to $8 CPC
Leads
Seaport professionals and suburban parents asking about treatment
$35 to $70 CPL
Consults booked
New patient exams locked in from downtown to the suburbs
$75 to $150 CPA
Show ups
Showed up ready to talk treatment
64% to 82% show rate
Case starts
Signed and started braces or Invisalign
$270 to $520 per start
Boston click costs run higher than most of the country, but so do case fees, which is why the math still works. Your real numbers hinge on your fee, your adult versus teen mix, and how your coordinator closes. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"A big share of my new starts now are Seaport and Back Bay adults who found us for Invisalign, plus grad students who had just moved to Cambridge and had no orthodontist yet. My coordinator's consult book stays full weeks out and they show up ready to sign."

Dr. Sullivan Β· Orthodontist, Boston
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
Boston orthodontic consults, last 7 days
πŸ“… New adult Invisalign consult Β· Seaport Β· Tue 9:30am Β· $$$
πŸ“… New teen braces exam Β· Brookline Β· Wed 11:00am Β· $$$
πŸ“… New grad student relocating Β· Cambridge Β· Wed 3:30pm Β· $$$
πŸ“… New two child braces Β· Newton Β· Thu 10:00am Β· $$$
πŸ“… New adult clear aligner Β· Back Bay Β· Thu 2:00pm Β· $$$
πŸ“… New teen braces exam Β· Arlington Β· Fri 9:00am Β· $$$
+9 more this week
Results vary. Shown examples are representative of orthodontic and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • βœ“
    Own an orthodontic practice in the Boston metro, from Back Bay and the Seaport to Cambridge, Brookline, Newton or Arlington.
  • βœ“
    Want to reach the fall wave of grad students and new hires who arrive with no orthodontist yet.
  • βœ“
    Want more adult Invisalign from professionals in the Seaport, Back Bay, Beacon Hill and the Financial District.
  • βœ“
    Are tired of losing cases to general dentists, mail order aligners and corporate chains.
  • βœ“
    Have a treatment coordinator who can close a qualified consult into a signed case.
  • βœ“
    Have tried ads before and ended up with free scan shoppers who never started.
  • βœ“
    Are ready to invest in growth ($2.5k+/mo ad spend) to own your slice of the Boston metro.
Who this isn't for

Don't book a call if you…

  • βœ•
    Plan to win Boston by being the lowest monthly payment near campus.
  • βœ•
    Let booked consults sit two days before anyone follows up.
  • βœ•
    Need signed cases in week one and won't give the ramp 60 to 90 days.
  • βœ•
    Expect a written promise of exact case counts (no honest agency signs that).
  • βœ•
    Can't commit at least $2,500 a month in a market this expensive to bid in.
  • βœ•
    Run anything outside healthcare. Healthcare only, no exceptions.
  • βœ•
    Want to personally approve every headline and audience tweak.
4 Boston orthodontist slots open this month

If you want a predictable case start schedule in Boston,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your case fee, your adult versus teen mix, which neighborhoods and inner suburbs you want to own, and your budget, then tell you straight whether Boston is a fit for this system or not.

βœ“ No commitment βœ“ No card βœ“ No contract
The founders of EtherealMinds, the patient acquisition agency for Boston orthodontic practices
Book your free Boston orthodontist call β†’