Most of my patients work shifts at Disney, Universal and the hotels. Their hours are chaos. Does that hurt my ads?

In Orlando it is your single biggest advantage if you use it. The parks and the I Drive hotel corridor put hundreds of thousands of parents on rotating, overnight and weekend schedules, and those families quietly give up on offices that only open nine to five. We push your early morning, evening and Saturday availability to the front of every ad, so the cast member who is off on a Tuesday and the housekeeping mom who works weekends both find an orthodontist who fits their week, which is almost never your competitor.

Orlando is the biggest Puerto Rican metro outside the island. Can you actually market in Spanish to that community?

Yes, and the cultural detail matters here. Central Florida Spanish is largely Boricua, not Cuban or South American, and the corridor from Kissimmee through Buenaventura Lakes, Meadow Woods and east Orlando responds to copy that sounds like home. A mami searches ortodoncista cerca de mi para mis hijos while she is also thinking about quinceanera photos and confirmation pictures. We write native Spanish funnels for her, not a translated English ad, and a separate English funnel for everyone else.

Lake Nona and the new suburbs are exploding. How do you get me the families moving in?

Lake Nona, Medical City, Horizon West, Winter Garden and Oviedo are absorbing thousands of relocating families a year, many of them physicians and professionals tied to the Medical City hospitals who arrive with no dentist, no orthodontist and no local referral source. We catch them in their first weeks of searching, while they are still googling everything about their new zip code, so you become the name they save before a chain billboard on the 417 gets them.

I want more adult Invisalign, not only kids in braces. Orlando has UCF and a young downtown. Can you target that?

That is your highest margin chair and Orlando is built for it. UCF is one of the largest universities in the country, and between graduating students, young faculty and the downtown, Baldwin Park and Winter Park professional crowd, there is a deep pool of adults who will pay cash to fix a smile before a wedding, a new job or photos they keep dodging. That buyer decides nothing like a back to school braces parent, so we run a dedicated adult clear aligner funnel beside your family volume.

Will I just get free consult shoppers from all over the metro who never start?

That is the orthodontic ad nightmare and we engineered around it. We qualify on real intent and on comfort with financing or benefits before a consult is ever booked, so your treatment coordinator sits with families ready to begin, not people collecting free scans from Lake Nona to Apopka to Altamonte. The number we report is case starts, never raw lead count.

What is the minimum monthly investment to compete across Central Florida?

We recommend a minimum of $2,000/month in paid ad spend. Orlando is competitive and growing fast yet far cheaper to advertise in than Miami, so $2,000 stretches well across the Kissimmee, Lake Nona, Oviedo and Winter Garden suburbs. Below that there is not enough data to optimize toward steady case starts. Month to month, no long term contracts.

Built exclusively for Central Florida orthodontic practices

Orlando does not run nine to five.
It runs on park shifts, Boricua families and a Lake Nona that keeps doubling. Let's fill your chairs from all of it.

The mom who works weekends at a resort. The Kissimmee family searching ortodoncista cerca de mi for their kids. The physician relocating into Medical City with no orthodontist yet. The UCF grad who finally wants Invisalign before her wedding. Central Florida hands you four very different patients, and a generic braces ad reaches almost none of them. We build the paid engine that speaks to each one and brings them to your door. Not free scan shoppers. Signed braces and Invisalign case starts.

Book a strategy call → See what your budget could do ↓

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Predictive projections

What a booked case start schedule is worth in theme park country.

Drag the sliders. Based on real Central Florida orthodontic campaigns, this shows what a steady flow of braces and Invisalign starts does to your numbers across the Orlando metro.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. value per new case start

$5,100

$1.5k$4k$7k$9.5k$12k

A comprehensive braces or Invisalign case across Central Florida often runs $4.5k to $6.5k, and a UCF or Winter Park adult clear aligner case can sit higher. We will calibrate this to your case mix and financing on the call.

New case starts this month

6 to 11

New signed treatment plans

Contract value from them

$30,600 to $56,100

Starts × avg case value

12 month cumulative value

$367k to $673k

If you run the system all year

Return on ad spend

15.3x to 28.0x

Contract value per $1 spent

These are real ranges from Central Florida orthodontic campaigns, weighted toward family braces with a rising adult Invisalign share. Your actual numbers depend on your case fee, your teen versus adult mix, and how much of the booming suburbs you decide to own. On the call, we will map this to your Orlando practice specifically. Get your personalized Orlando projection →

How it works

Four Orlando patients no single braces ad can reach.

Central Florida is not one orthodontic market, it is four that barely talk to each other. The shift worker, the Boricua household, the newcomer flooding into Medical City, and the young adult who wants Invisalign and not metal. One generic campaign catches a sliver of one of them. Here is how we work all four.

Beat the theme park clock

Disney, Universal and the I Drive hotels run hundreds of thousands of parents on rotating and weekend shifts who quietly skip offices that close at five. We make your early, late and Saturday hours the headline, so the cast member off on a Tuesday books with you, not the chain.

Speak Boricua, not translated Spanish

From Kissimmee and Buenaventura Lakes to Meadow Woods and east Orlando, the Hispanic community is largely Puerto Rican. We write native Spanish funnels that sound like home, tied to real moments like quinceaneras and confirmations, so those families choose you over a faceless ad.

Catch Medical City before the move ends

Lake Nona, Horizon West, Winter Garden and Oviedo absorb thousands of relocating families a year, many tied to the Medical City hospitals, all arriving with no orthodontist. We reach them in their first weeks of searching so you become the name they save first.

Open the UCF adult Invisalign lane

One of the country's largest universities plus a young downtown means a deep pool of adults paying cash to fix a smile before a wedding or a new job. That buyer decides nothing like a braces parent, so we run a separate higher margin clear aligner funnel.

Ready to see it applied to your Orlando practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

Leave whenever you want

No yearlong handcuffs. You renew because your consult book is stacked with starts from Kissimmee to Lake Nona, not because a contract says you have to.

Nothing due up front

No setup invoice. Every dollar funds reaching the shift families, Boricua households and Medical City newcomers across Central Florida who need an orthodontist.

No free scan parade

We will not bury your coordinator under consult tourists. We build for families and adults who actually intend to start treatment, not collect a free scan.

✓

Written for both Orlandos

Copy made for a Boricua household in Spanish and a Winter Park professional in English, never one interchangeable national template stamped with your logo.

✓

Built around odd hours

Your weekend and evening availability becomes a weapon, aimed straight at the park and hospitality parents nobody else bothers to court.

✓

Live in under two weeks

Signed to first live Orlando campaign in under 14 days. No drawn out discovery. We have run this exact play across Florida already.

What to expect

The Central Florida orthodontic numbers, unfiltered.

At $2,000/month here's what a typical case start funnel looks like across the Orlando metro, based on real campaigns we've run.

Clicks

Patients landing on your offer page

$3 to $6 CPC

Leads

Parents and adults asking about braces and Invisalign

$28 to $56 CPL

Consults booked

New patient exams locked in across the Orlando metro

$58 to $118 CPA

Show ups

Showed up ready to talk treatment

64% to 82% show rate

Case starts

Signed and started braces or Invisalign

$185 to $380 per start

Your actual numbers depend on your case fee, your teen versus adult mix, and how well your treatment coordinator closes the consult. On the call, we'll map this to your practice.

Real practices. Real results.

Florida practices like yours are already seeing it work.

"Half our new starts now are park and resort parents who booked a Saturday because nobody else offered one, plus Kissimmee families who found us in Spanish. Then the UCF and downtown adult Invisalign side took off on its own. My coordinator finally has a schedule that keeps pace with how fast this area is growing."

Dr. Reyes · Orthodontist, Orlando

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Orlando orthodontic consults, last 7 days

📅 New Saturday teen braces · resort parent · Tue 9:30am · $$$

📅 New ortodoncia familiar (Spanish) · Buenaventura Lakes · Wed 11:00am · $$$

📅 New adult Invisalign · UCF grad · Wed 3:00pm · $$$

📅 New relocation family exam · Lake Nona · Thu 10:30am · $$$

📅 New two child braces · Winter Garden · Thu 1:30pm · $$$

📅 New evening clear aligner · downtown Orlando · Fri 6:00pm · $$$

+10 more this week

Results vary. Shown examples are representative of orthodontic and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own an orthodontic practice in Central Florida, from Lake Nona and Horizon West to Winter Park, Oviedo, Kissimmee or Winter Garden.
✓
Offer the odd hours park and hospitality families need, early mornings, evenings or Saturdays.
✓
Want the Puerto Rican and Hispanic corridor reached with native Boricua Spanish, not a translation.
✓
Want the Medical City and Lake Nona newcomers before a corporate chain grabs them.
✓
Want more adult Invisalign from UCF grads and the downtown, Baldwin Park and Winter Park crowd.
✓
Have tried ads before and drowned in free scan shoppers who never started.
✓
Are ready to invest in growth ($2k+/mo ad spend) to own your slice of Central Florida.

Who this isn't for

Don't book a call if you…

✕
Only want to be the cheapest monthly payment in Orlando.
✕
Have no system to follow up and close a booked consult.
✕
Refuse to run anything in Spanish in a heavily Boricua metro.
✕
Want a guarantee of exact numbers (no serious agency will sign that).
✕
Cannot put at least $2,000 a month behind the ads.
✕
Sit outside healthcare. We mean it, healthcare only.
✕
Intend to approve and tweak every single ad yourself.

4 Orlando orthodontist slots open this month

If you want a case start schedule that keeps pace with Orlando,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your case fee, your bilingual market, your hours, your teen versus adult mix, and your budget, and tell you straight whether this is right for your practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for Orlando orthodontic practices

Orlando does not run nine to five. It runs on park shifts, Boricua families and a Lake Nona that keeps doubling. Let's fill your chairs from all of it.