How do you bring in new families, not just one off cleanings?

New families are the whole point. A single child who joins your practice at age two can stay through high school, bring siblings, and refer other parents at daycare and school. We build campaigns around parents actively searching for a first dental visit, a new pediatric dentist after a move, or a kids dentist that takes their plan, then we make the first visit easy to book so the family actually starts a dental home with you.

Can you fill cash procedures like tongue tie releases and sedation visits?

Yes, and those are usually the cases that lift a pediatric practice above thin recall reimbursements. We run dedicated campaigns for infant tongue tie and lip tie releases, which reach new parents and lactation groups, and for sedation and special needs visits that anxious families drive across town for. These carry real margin and rarely depend on your insurance mix.

How does the parents decision actually work, and how fast will we see visits?

Parents pick a childrens dentist on trust and convenience: reviews, how kid friendly you look, distance from home or school, and whether you take their plan. Our system puts you in front of them at the exact moment they search and removes the friction to book. Most practices see the first booked new patient families inside the first two to three weeks, with momentum building as recall and referrals compound.

My kids dentistry ads keep getting disapproved. Can you fix that?

Usually yes. Photos of children, medical claims about sedation, and before and after images trip Meta and Google policy quickly, and ads that target parents by childs age get flagged. We know which creative and audience signals stay compliant in pediatric dentistry, so your campaigns run instead of sitting in review.

How much does this cost and is there a contract?

We recommend a minimum of $2,000 per month in paid ad spend so the system gathers enough booking data to optimize. There is no long term contract and no setup fee. You stay month to month because your chairs are filling with new families, not because paperwork traps you.

Do you understand pediatric dental seasonality?

Yes. Back to school and end of year benefit deadlines drive huge new patient demand, summer break opens time for sedation and bigger visits, and sports seasons lift mouthguard interest. We plan budget and creative around those swings instead of letting your cost per new family whipsaw month to month.

Built exclusively for pediatric dentists & childrens dental practices

The patient acquisition system
that fills your schedule with new families, not one time cleanings.

A child who joins your practice at age two can stay through high school, bring siblings, and refer half the daycare. That is your real growth engine, and most pediatric offices leave it to chance. We put your practice in front of parents searching for a first visit, a new kids dentist, or a tongue tie release right now, and make it effortless to book. New families you own, on your calendar.

Book a strategy call → See what your budget could do ↓

Only 4 pediatric dentistry slots left this month · filling fast

Book your free pediatric growth call

30 min · No cost · No pitch

Loading your available times…

EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

The squeeze every pediatric practice feels

You built a practice kids love. So why is the schedule so unpredictable?

Every pediatric dentist we talk to is fighting the same quiet math. Recall keeps you busy but preventive visits pay thin. The corporate pediatric chains down the road outspend you on ads. Families move, insurance networks change, and a good month can turn into open midweek chairs overnight. Here is what we hear on the first call.

Preventive visits pay thin

Cleanings and checkups fill the day but barely move the margin. The cases that do, sedation, tongue tie releases, restorative, are the hardest new families to reach on your own.

Corporate chains outspend you

DSO pediatric offices run always on ads and buy the top of every search. A great chairside manner does not matter if parents never see your name first.

New family flow is a guess

You depend on word of mouth, a pediatrician referral, or luck. When a few families move away or age out, there is nothing feeding the top of the funnel to replace them.

Predictive projections

See what steady new family flow could do for your practice.

Drag the sliders. Based on real campaign data from pediatric dental practices, this shows what a consistent stream of new families and cash cases looks like financially over time.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👶 Avg. new family lifetime value

$2,200

$500$2.5k$5k$7.5k$10k

One child can mean years of recall, sealants, restorative and a sibling or two. A tongue tie or sedation case adds cash on top. Most pediatric practices land between $1.8k and $5k of family LTV. We'll calibrate yours on the call.

New families this month

9 to 13

New booked visits

Lifetime revenue from them

$22,500 to $45,500

Families × avg LTV

12 month cumulative revenue

$270k to $546k

If you run the system all year

Return on ad spend

11.3x to 22.8x

Revenue per $1 spent

These are real ranges from pediatric dental campaigns we've run. Your actual numbers depend on how many families age in versus out, your cash case menu, and your market. On the call, we'll map this to your practice specifically. Get your personalized pediatric projection →

How it works

A new family growth system, not a service.

Most agencies run generic "kids dentist ads" and hand you clicks. We built a predictive system that does one thing: deliver booked new families and cash cases with real intent to start care, on repeat, without you depending on referrals or luck.

Intent capture by need

A parent Googling "pediatric dentist near me that takes my insurance," "tongue tie dentist for newborn," or "sedation dentist for special needs child" is a different case than a routine cleaning. We separate the searches that look alike but pay nothing alike, and bid for the families that build your practice.

Right family filter

A funnel that answers a nervous parent's real questions, first visit age, what sedation is like, does it hurt, do you take my plan, and surfaces families ready to book this week. The ones who book actually show up with the child.

Compliant creative that stays live

Photos of children, sedation claims and targeting parents by a child's age get pediatric accounts flagged fast. We know exactly what trips Meta and Google health policy in kids dentistry and how to run clean, so your campaigns keep serving instead of sitting in review.

Seasonally tuned, booked on your calendar

We push new patient demand ahead of back to school and end of year benefit deadlines, lean into sedation and bigger cases over summer break, and keep recall steady year round. The only KPI that counts: new families in the chair, scheduled and starting a dental home with you.

Ready to see it applied to your pediatric practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your schedule is filling with new families, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting real families through your door.

No referral dependence

We won't leave your growth at the mercy of a pediatrician who sends families one season and forgets you the next. You get your own demand.

✓

New families, not just clicks

We optimize toward booked first visits, tongue tie releases and sedation cases, the work that grows a practice, not vanity impressions.

✓

Built for medical compliance

We know what gets a pediatric account flagged, from child imagery to sedation claims and age based targeting, and how to run clean so your ads stay live.

✓

Up and running in days

From signed to first pediatric campaign in under 14 days. No six week "discovery phase." We've done this in your exact vertical.

What to expect

The pediatric numbers, unfiltered.

At $2,000/month here's what a typical pediatric dental funnel looks like based on real campaigns we've run.

Clicks

Parents landing on your offer page

$2 to $6 CPC

Leads

Qualified new family inquiries

$18 to $45 CPL

Visits booked

Confirmed appointments on the calendar

$40 to $90 CPA

Show ups

Family actually walks through the door

60% to 80% show rate

Families acquired

Seen, started & dental home begun

$120 to $260 CAC

Your actual numbers depend on your case mix, cash procedure menu, and local competition. On the call, we'll map this to your practice.

Real practices. Real results.

Healthcare practices like yours are already seeing it work.

"We were the friendliest office in town that nobody could find. Now new families book themselves every week, and the tongue tie and sedation cases we used to miss come straight to us. Our new patient count doubled without me chasing a single referral."

Dr. Priya N. · Pediatric Dentistry

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Pediatric bookings, last 7 days

📅 New family, two kids, first visit · Tue 9:30am · $$$

📅 Newborn tongue tie evaluation · Wed 1:00pm · $$$

📅 Sedation visit, anxious 5 year old · Wed 3:30pm · $$$

📅 New patient, just moved to area · Thu 10:00am · $$$

📅 Sealants & checkup, sibling of patient · Thu 2:00pm · $$$

📅 Special needs first visit, referred by mom group · Fri 11:00am · $$$

+16 more this week

Results vary. Shown examples are representative of pediatric and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run a pediatric dental practice caring for kids from the first tooth through the teen years.
✓
Want a steady stream of new families instead of watching them age out or move away with nothing replacing them.
✓
Offer cash cases you want to grow, tongue tie and lip tie releases, sedation, special needs care, early orthodontic evaluations.
✓
Are tired of being outspent by corporate pediatric chains that sit at the top of every search.
✓
Have open chairs midweek and a new patient count that swings hard month to month.
✓
Have tried marketing before and ended up with disapproved ads or leads that never booked.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want families that actually show up.

Who this isn't for

Don't book a call if you…

✕
Want a flood of the cheapest possible leads with no intent.
✕
Don't have a licensed dentist or medical provider on staff.
✕
Are only shopping for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 pediatric slots open this month

If you want predictable new family flow,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your case mix, your cash procedure menu, your market and your budget, and tell you straight whether this is right for your pediatric practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for pediatric dental practices

The patient acquisition system that fills your schedule with new families, not one time cleanings.