Pulmonology runs on referrals and insurance. Do paid ads even work for a lung practice?

They work when you aim them at the patients who are already looking. People do not Google their way into a bronchoscopy, but every day thousands search on their own for a home sleep apnea test, why they cannot stop coughing, a shortness of breath specialist, an asthma doctor who will finally get them controlled, or a second opinion on a lung nodule. That self directed demand is real, it has money attached, and right now telehealth apps and sleep test chains are scooping it up. We put your practice in front of it and route it onto your calendar, so you stop waiting on hospital discharges and primary care referrals that can slow to a trickle.

Home sleep test companies and telehealth are taking my sleep apnea patients. How do I win them back?

Those companies win on one thing only: speed to a test. They mail a device and disappear, with no physician reading the study and nobody managing the CPAP failures, the mask problems or the daytime fatigue that never resolves. We make your advantages the whole message: a board certified pulmonologist who interprets the study personally, an appointment this week, and real follow up when the therapy is not working. That is exactly the patient a mail order kit leaves stranded, and it is the one who becomes a long term relationship instead of a one time gadget sale.

How long before we actually see new pulmonology patients booking?

Most practices go from signed to first live campaign in under 14 days and see qualified sleep apnea, chronic cough and asthma requests in the first two to three weeks. Respiratory demand also has a seasonal tailwind we plan around, allergy and asthma in spring and fall, viral and COPD flare traffic in winter, so the calendar stays fed year round. We report on booked patients, not clicks, so you watch it fill in real time.

Will Google and Meta reject my ads for lung and breathing claims?

Respiratory health is a sensitive category, and the fast way to get an account suspended is to imply diagnosis or frighten people about lung cancer and not being able to breathe. We know exactly which claims, health targeting and imagery trigger a rejection and write copy and creative that gets approved and stays live. You get campaigns that actually run, instead of an ad account frozen in review the week you needed patients most.

How much does it cost to work with EtherealMinds?

We recommend a minimum of $2,000 per month in paid ad spend, plus our management fee. Below that, the system cannot gather enough data to optimize predictably across sleep, asthma and cash pay screening campaigns. There are no setup fees and no long term contract, so the math has to keep earning your budget every single month.

Do you help us show up for pulmonologist near me searches in our own city?

Yes. We geo target the zip codes and neighborhoods around each of your offices so the people who see you are the ones who can actually drive in this week. Paid search puts you at the top for high intent terms like pulmonologist near me, lung doctor near me, home sleep apnea test near me and chronic cough specialist, while your landing pages and booking flow turn that click into a confirmed appointment.

Built exclusively for private & sleep pulmonology

You read the studies no app can.
Your practice shouldn't wait on referrals to fill.

Reimbursements keep tightening, hospital groups keep absorbing private lung practices, and the referral pipeline from primary care and the ER can slow the same week you have open slots. Meanwhile people are searching for their own home sleep apnea test, chronic cough answers and asthma help, and handing that cash to mail order kits and telehealth apps with no pulmonologist behind them. We build the paid ad engine that sends those sleep, respiratory and cash pay lung patients to you instead. Not tire kickers. Booked, high intent appointments.

Book a strategy call → See what your budget could do ↓

Only 4 pulmonology slots left in May · filling fast

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30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What a steady flow of sleep and cash pay lung patients is worth.

Drag the sliders. Based on real pulmonology campaigns, we will show you what a predictable stream of sleep apnea, chronic cough and asthma patients does to your revenue, not just your appointment count.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. value of a pulmonology patient relationship

$2,500

$500$2.5k$5k$7.5k$10k

A sleep apnea patient who moves through testing, a CPAP setup and ongoing follow up, or a chronic cough workup with pulmonary function testing, often clears $1,500 to $3,500 over the first year. A concierge respiratory membership runs higher and renews annually. We will calibrate this to your fee schedule and cash offerings on the call.

New lung patients this month

9 to 13

New booked appointments

First year revenue from them

$22,500 to $32,500

Patients × avg value

12-month cumulative revenue

$270k to $390k

If you run the system all year

Return on ad spend

11.3x to 16.3x

Revenue per $1 spent

These are real ranges from pulmonology and specialty medical campaigns we have run, weighted toward the sleep and cash pay side rather than low reimbursement insurance visits. Your actual numbers depend on your cash offerings, your market, and how aggressive you want to be on sleep and screening growth. On the call, we will map this to your practice specifically. Get your personalized pulmonology projection →

How it works

A pulmonology growth system, not another "lung health" ad vendor.

Most agencies boost a blog post about air quality, send you a report full of impressions, and call it marketing. We built a system that does one thing: feed your practice with self directed lung patients, the ones searching for a sleep test, a reason they cannot stop coughing, or a pulmonologist who will actually get their asthma under control.

Capture real breathing intent

We get in front of people already searching for a home sleep apnea test, chronic cough answers, a shortness of breath specialist, an asthma or COPD doctor, or a second opinion on a lung nodule near them. Genuine buying intent in your zip codes, not vague "wellness" traffic that never books.

Out position the mail order kit

Sleep test apps and telehealth win on speed and lose on care. We make your edge the whole message: a board certified pulmonologist who reads the study himself, an appointment this week, and real follow up when CPAP or an inhaler is not working. That is why the patient picks a physician over a device in a box.

Build the cash pay side

We track which campaigns produce one time insurance visits and which produce sleep programs, pulmonary function packages and concierge respiratory members, then push budget toward the latter. A cough evaluation becomes the front door to a lasting relationship, not a dead end.

Booked on your calendar

The only number that matters: qualified lung patients in the chair, on the schedule, planning their follow up. Compliant ads that survive Google and Meta review, and predictable flow through allergy season, cold and flu season, and the quiet weeks in between.

Ready to see it applied to your pulmonology practice? Book a call →

Why this is different

Breathing room, not another agency headache.

Nothing to sign away. Nothing hidden in the pulmonary function print. The day it stops filling your sleep and cough calendar, you walk.

Cancel any month

Everything runs month to month. What keeps you on is a spirometry room and CPAP clinic that stay busy, never a clause buried in a twelve month agreement.

Zero onboarding fee

Starting costs you nothing up front. Every dollar goes toward reaching the person searching at 2am for why they wheeze, not toward a fat setup invoice.

No scare marketing

We will never run creative that terrifies people about lung cancer or a suffocation image to force a click. That gets accounts banned and drags your name down. Trust in the pulmonologist is the thing that actually converts a serious patient.

✓

Demand you control

A hospitalist can reroute an entire discharge stream with one order set. A channel you own keeps the schedule full even when the ER refers light and the PCPs go quiet.

✓

Creative that clears policy

Oxygen tubing, inhalers, sleep masks and any hint of a diagnosis all trip the medical review filters. We already know where those lines sit on Meta and Google, so your ads keep serving instead of sitting in limbo.

✓

Live inside two weeks

Signed to first running pulmonology campaign in under 14 days. No drawn out discovery retainer. We have launched this in sleep, asthma and specialty medicine before.

What to expect

The pulmonology numbers, unfiltered.

At $2,000/month here's what a typical sleep and cash pay lung funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$3 to $8 CPC

Leads

Qualified sleep and consult inquiries

$22 to $50 CPL

Consults booked

Confirmed sleep or new patient visits

$50 to $100 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Patients acquired

First visit or sleep test paid

$140 to $300 CAC

Where you land inside these ranges comes down to your sleep and screening offerings, what a lung patient is worth over a year, and how many hospital sleep labs and app doctors are bidding in your zip codes. On the call, we'll map this to your practice.

Real practices. Real results.

Specialty medical practices like yours are already seeing it work.

"I spent years waiting on referrals and hospital discharges to fill my schedule. Now a real stream of sleep and cough patients comes in on its own every week, and for the first time the growth of my practice is in my hands, not someone else's discharge summary."

Dr. Anita P. · Pulmonology & Sleep Medicine

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Pulmonology bookings, last 7 days

📅 New home sleep apnea test · Tue 9:30am · $$$

📅 New chronic cough evaluation · Wed 11:00am · $$$

📅 New asthma control visit · Wed 3:30pm · $$$

📅 New CPAP follow up · Thu 10:00am · $$$

📅 New shortness of breath consult · Thu 2:00pm · $$$

📅 New lung nodule second opinion · Fri 1:30pm · $$$

+10 more this week

Results vary. Shown examples are representative of pulmonology and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
See sleep, asthma, COPD and cough patients and run in office spirometry, home sleep testing, CPAP titration or a low dose CT lung screening program.
✓
Are done building your week around a discharge list that a hospitalist or a light ER stretch can shrink with zero notice.
✓
Keep losing sleep studies to mail order kits and app doctors who never read the results or manage the mask.
✓
Got burned by a generic agency whose lung ads got rejected or whose leads never turned into a booked visit.
✓
Want the cash side to grow, sleep programs, biologics workups, long COVID and concierge respiratory care, not more $60 follow ups.
✓
Practice real continuity and would rather keep a patient for years than sell one anonymous test.
✓
Will fund it seriously ($2k+/mo in spend) to earn predictable, high value lung patients.

Who this isn't for

Don't book a call if you…

✕
Are hoping we shock people with cancer imagery or gasping for air hooks.
✕
Have no board certified pulmonologist or licensed provider reading the studies.
✕
Just want whoever quotes the lowest monthly number.
✕
Need a promise of exactly X new patients (no honest partner in lung care gives that).
✕
Cannot put at least $2,000 a month behind the ads.
✕
Sell anything outside healthcare. Lung and sleep practices only, no exceptions.
✕
Plan to rewrite every headline yourself instead of letting the system run.

4 pulmonology slots open this month

If you want lung patients who found you on purpose,
we'll show you exactly how it works for your practice.

Thirty minutes, no cost, no pitch. We'll walk through your sleep and cash offerings, how much of your schedule still leans on discharges and referrals, who is bidding on lung searches near you, and your budget, then tell you plainly whether this fits your pulmonology practice or not.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for pulmonology practices

You read the studies no app can. Your practice shouldn't wait on referrals to fill.