Built exclusively for ambulatory surgery centers

The patient acquisition system
that fills the OR blocks sitting empty on your schedule.

Q: What is the minimum monthly investment?

$2,000 per month minimum in ad spend. Because a single filled OR block can be worth several thousand dollars in facility revenue, most centers run $4,000 to $10,000 per month to keep serious case flow steady across their light days. On the call we map it to your facility fees and open capacity.

Every light day on your board is fixed cost with no case to cover it: staff clocked in, the room ready, the equipment paid for, and nothing on the table. Meanwhile patients within miles of you are Googling the price of the exact surgery you do best and choosing whoever answers first. We turn your open block time into scheduled self pay cases that never touched a referral pad.

Book a strategy call → See what your budget could do ↓

Only 4 surgery center slots left this month · filling fast

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30 min · No cost · No pitch

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If this sounds familiar…

You built a surgery center to run leaner and faster than the hospital. So why does your case volume still live and die by whichever physician decides to send you a patient?

A physician owned center only wins when the rooms stay busy. But if your entire pipeline depends on referring doctors, one retirement, one hospital employment offer, or one insurer steering cases elsewhere can gut a whole block. Here is what most surgery centers look like before they add a direct to patient channel, and after.

Before

Your schedule swings from a packed Tuesday to a Thursday with two rooms dark, and payroll runs the same either way.
Every case comes from a referring surgeon, so your revenue quietly depends on relationships you do not fully control.
Cash pay patients call, ask what a procedure costs, hear a real number, say they will think about it, and disappear before anyone follows up.
The hospital across town outspends you on billboards and owns the search results, even though your price is a fraction of theirs.
You know high deductible patients are hunting for an affordable outpatient option, but you have no way to reach them at the moment they start looking.
A generic marketing agency runs you brand awareness ads that win applause and produce zero scheduled cases.
Out of network reimbursement keeps shrinking and you need volume you actually own to make the math work.
Your transparent bundled prices are your best weapon, and almost nobody in your market ever sees them.

After our system

You own the searches that spike the moment a patient decides to fix it: self pay knee surgery cost, cash pay colonoscopy near me, outpatient surgery without insurance.
A direct to patient channel that fills your light blocks with cases that never needed a referral to exist.
A funnel that captures the price shopper, qualifies procedure and timeline, and routes serious self pay patients to a consult instead of letting them ghost.
Your transparent bundled price framed as the obvious choice against a hospital estimate no patient can decode.
Campaigns targeted at high deductible and uninsured patients in your service area who are ready to schedule and pay.
Ad creative and landing pages engineered to pass Google and Meta review for a surgical facility without tripping health claim policy.
Clear attribution: you know which dollar produced which scheduled case and what a filled block is truly worth.
Predictable incremental volume on OR time you were already paying to keep open, no matter what your referrers do.

Predictive projections

What could a full block of self pay cases do for your center?

Drag the sliders. Based on real campaign data from cash pay healthcare practices, we will show you what a steady stream of scheduled outpatient cases looks like against the facility revenue you collect per case.

👇 Drag the sliders to match your center

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

🏥 Avg. facility revenue per case

$8,000

$1.5k$10k$20k$30k$40k

Facility fees run wide by case type: $1.5k to $3k for a self pay colonoscopy or cataract · $5k to $12k for arthroscopy, hernia, or ENT · $15k to $40k+ for minimally invasive spine and bundled multi procedure cases. Use the facility portion you actually collect, not the total surgeon plus anesthesia charge. We will calibrate this to your real case mix on the call.

Scheduled cases this month

3 to 7

New self pay cases

Facility revenue from new cases

$24,000 to $56,000

Cases × facility revenue

12 month cumulative revenue

$288k to $672k

If you run the system all year

Return on ad spend

12x to 28x

Revenue per $1 spent

These are real ranges from healthcare campaigns we have run. Your actual numbers depend on your case mix, facility fees, open block capacity, and how your scheduling team handles a self pay inquiry on the phone. On the call, we will map this to your center specifically. Get your personalized surgery center projection →

How it works

A system built for filling blocks, not for "healthcare lead gen".

Marketing a scheduled surgery is nothing like marketing a checkup. The patient is weighing money, time off work, and fear, and no generic agency understands how to move someone from a price search to a confirmed case on a light day. We built a system that does.

Catch the price decision

Self pay patients begin with cost. We position your center across the searches that fire the instant they decide to move: cash pay surgery near me, self pay knee surgery cost, affordable colonoscopy, outpatient procedure without insurance, so your transparent price is the first serious answer they find.

Turn a quote shopper into a consult

Most centers lose the cash pay caller at the price question. Our funnel answers it with a clear bundled number, then qualifies procedure, timeline, and readiness to pay, and books a consult before the patient closes the tab to compare the hospital.

Steer volume to your open days

A filled Tuesday you did not need helps no one. We route new cases toward the blocks actually sitting light on your board, so the incremental volume lands where your fixed cost is bleeding, not where you were already busy.

Fill blocks with cases you own

The only KPI that matters: scheduled cases that fill OR time. We steer targeting toward the two or three procedures where your price and capacity make you the clear choice, so the volume is yours and does not depend on a referrer's mood.

Ready to see it applied to your center? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because scheduled self pay cases are filling blocks that used to sit empty, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching the high deductible patients shopping for the exact surgery you do.

No tire kicker quote calls

We won't flood your scheduler with people who wanted a ballpark and never planned to book. Our funnel qualifies procedure, timeline, and ability to pay before it reaches your front desk.

✓

One focus only

Scheduled cases that fill OR blocks. Impressions, brand lift, and vanity reach are noise. We report on what turns your dark rooms into revenue.

✓

Policy safe creative

Surgical ads get flagged fast on Meta and Google for implied health claims and before and after content. We know how to advertise a surgery center within policy, so one rejection does not freeze your account.

✓

Live in under 14 days

From signed to first surgery center campaign in under 14 days. No 6 week discovery phases. You will see qualified self pay inquiries reaching your team within the first 30 days.

What to expect

The surgery center numbers, unfiltered.

At $2,000/month here's what a typical surgery center funnel looks like based on real healthcare campaigns we've run.

Clicks

Self pay prospects landing on your price page

$4 to $12 CPC

Inquiries

Pre qualified price and procedure requests

$35 to $90 CPL

Consults booked

Confirmed surgical consultations

$90 to $210 CPA

Show ups

Actually attend the consult

68% to 84% show rate

Cases scheduled

Booked into an open OR block

$260 to $620 CAC

Self pay surgical patients research longer than most, which is exactly why our funnel leads with a clear price and reassurance instead of a vague form. Your actual numbers depend on your case mix, facility fees, and how your team handles a cost question on the phone. On the call, we'll map this to your center.

The healthcare patient acquisition track record

The system that fills OR blocks is the same system filling calendars across high ticket healthcare.

An honest note

You won't find a surgery center video on this page. Yet.

We haven't built one, because we're actively onboarding our first ambulatory surgery centers right now. What we do have is a proven patient acquisition system already filling calendars in TRT, IV therapy, aesthetic medicine, sleep medicine, and specialty dental, verticals that share the same DNA as a self pay surgery center: cash pay, high ticket, decision heavy, and sensitive to ad policy.

The reason the system works isn't that we scrub in, it's that we understand a patient weighing a real out of pocket cost. Search intent at the moment of the price decision, transparent value framing against a confusing hospital estimate, quote shopper capture, and consult scheduling translate directly to the person comparing where to have their outpatient procedure. We're applying them to surgery centers with founders' attention, not a junior account manager.

If you want to be one of our first surgery center case studies, with direct access to the founders, custom built strategy, and a system tuned specifically for self pay surgical volume, mention "first surgery center case study" when you book the call.

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

Wellness Center in Fort Lauderdale

5x ROAS in month 3

TRT & HGH Clinic in Miami

+41 new patients in 90 days

IV Clinic in South Florida

12 to 15 new patients each month

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Self pay case inquiries, last 7 days

🏥 Self pay knee arthroscopy · quoted, consult Tue 9:30am

🏥 Cash pay colonoscopy, no insurance · Wed 10:00am

🏥 Hernia repair, high deductible · Wed 2:15pm

🏥 Cataract surgery, second eye self pay · Thu 11:00am

🏥 Carpal tunnel release, cash price · Thu 3:30pm

🏥 Sinus surgery quote, ready to schedule · Fri 1:00pm

+9 more this week

Results vary. Shown examples are representative of healthcare engagements we've run, not a guarantee. Surgery center specific case studies coming as our first center clients ramp up.

Who this is for

This works if you…

✓
Run an ambulatory or outpatient surgery center with block time you would rather fill than pay to keep open.
✓
Offer transparent self pay or bundled pricing and want more patients to actually see it.
✓
Want cases you own, not a pipeline that depends entirely on which physician refers this week.
✓
Do shoppable elective procedures like scopes, cataracts, arthroscopy, hernia, ENT, hand, foot, or pain work.
✓
Have scheduling capacity and a team that can quote a cash price and book a consult without dropping the ball.
✓
Are tired of losing cash pay patients to the hospital's marketing budget when your price is far better.
✓
Have had surgical ads flagged for health claims or before and after content.
✓
Are ready to invest in growth ($2k+/mo ad spend, ideally $4k to $10k for steady case flow).

Who this isn't for

Don't book a call if you…

✕
Have no self pay or transparent pricing option and only bill insurance networks.
✕
Have zero open block time and no room to take on incremental cases.
✕
Expect guaranteed case numbers (nobody serious in this niche will promise that).
✕
Have a front desk that cannot handle a cash price question without freezing.
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

Good questions

Everything you're wondering, answered.

How do you market a surgery center directly to patients instead of waiting on referrals?

Patients now shop for surgery the way they shop for anything else. Someone with a high deductible or no coverage types self pay knee surgery cost, cash pay colonoscopy near me, or outpatient surgery without insurance, then compares prices. We put your center and your transparent bundled price in front of them at that exact moment, so cases arrive directly from patients rather than only from a referring physician who could just as easily send them to the hospital.

Can you actually fill idle OR block time, or just generate quote calls?

Empty block time is the whole problem, so we do not stop at a phone call for a price. The funnel qualifies for procedure type, timeline, and ability to pay before it ever reaches your scheduler, then routes serious self pay patients into a consult on a day your OR is light. The only number we care about is a scheduled case that fills a block, not a curious caller who wanted a ballpark and vanished.

Does self pay surgery marketing work if most of my volume is insurance?

It works alongside it. Your insured and referred volume stays exactly as it is. This layer adds cash pay and high deductible cases on top, the patients who choose you for a clear price and a fast date instead of a hospital estimate they cannot decode. It is incremental revenue on OR time you were already paying to keep open, so it does not cannibalize anything you already have.

Which procedures respond best to surgery center advertising?

Shoppable, elective, and price sensitive procedures respond best: colonoscopy and endoscopy, cataract surgery, knee and shoulder arthroscopy, carpal tunnel and hand surgery, hernia repair, sinus and ENT, bunion and foot surgery, pain injections, and minimally invasive gynecology. If a patient can plan it and pay for it, we can build demand around it. We usually focus your budget on the two or three case types where your price and capacity make you the obvious choice.

How much does surgery center marketing cost, and how soon do I see cases?

Ad spend starts at $2,000 per month, and because a single filled block can be worth several thousand dollars in facility revenue, most centers run $4,000 to $10,000 per month for steady case flow. Our management fee is separate and month to month with no setup fee. Campaigns go live within 14 days of signing, and most centers see qualified self pay inquiries within the first 30 days.

Do you require long term contracts?

No. Month to month, no setup fees. You stay because scheduled self pay cases are filling blocks that used to sit empty, not because a contract locks you in. That only works if the system actually performs, which is the point.

The patient acquisition system that fills the OR blocks sitting empty on your schedule.