How do patients find a Mohs surgeon if they do not have a referral?

More often than you think, they skip the referral. Someone gets a biopsy result that says basal cell carcinoma and the first thing they do is search skin cancer surgeon near me or Mohs surgery for face. They want to know who is fellowship trained, who treats the nose and lip well, and who can see them soon. We make sure your practice is the one they find and trust at that exact moment, instead of the big dermatology group three towns over.

How is this different from marketing a general dermatology practice?

A general derm practice markets acne, rashes, cosmetics and annual skin checks to everyone. Your Mohs schedule lives or dies on a much narrower patient: someone with a confirmed non melanoma skin cancer who needs it removed, often on the face, with clean margins and a good cosmetic result. We build campaigns around that specific fear and that specific search, and we do not waste your budget on cosmetic clicks that never convert to surgery.

Does advertising skin cancer surgery even work when it is covered by insurance?

Yes, because patients still choose who cuts into their face. Mohs is covered, but it is not a commodity. People compare who is fellowship trained, who has the reconstruction photos, who has the reviews and who can get them in before the spot grows. We speak to the takes my insurance question up front and then win on trust, which is exactly how a high anxiety, face first procedure gets chosen.

How much does it cost to run patient acquisition for a Mohs practice?

We recommend a minimum of $2,000/month in paid ad spend. Skin cancer searches are specific and the patient value is high, so the budget needs enough volume to optimize toward booked surgical consults rather than random skin check requests. On top of ad spend, our management is month to month with no setup fee, so you are never locked in.

What should I ask before hiring an agency for my skin cancer clinic?

Ask whether they only take healthcare, whether they can track down to a booked Mohs consult rather than a form fill, whether they understand the difference between a skin check lead and a biopsy positive patient, and whether they lock you into a contract. We are healthcare only, we optimize to booked surgical consults, we separate screening traffic from confirmed cancer traffic, and we work month to month.

How long until my Mohs schedule actually starts filling?

Most practices are live within 14 days of signing and seeing new consult requests in the first few weeks. Because skin cancer carries real urgency, the gap between someone seeing your ad and booking is usually short. The first 60 to 90 days are where we tune toward the cases that convert to surgery, and that is when the schedule gets predictable.

Built exclusively for Mohs surgeons & skin cancer clinics

Fill your Mohs schedule with patients who choose you directly.

The moment a biopsy comes back as skin cancer, your future patient picks up their phone and searches who removes this, who is fellowship trained, and who can see me soon. Right now they are finding the big dermatology group, not you. We put your practice in front of them at that exact moment and fill your surgical calendar with confirmed, biopsy positive cases, not random skin checks. More surgical days booked, less waiting on referrals, predictable.

Book a strategy call → See what your budget could do ↓

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30 min · No cost · No pitch

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Predictive projections

What does a full surgical week actually earn?

Drag the sliders. Based on real campaign data from dermatologic surgery practices, we will show you what steady, self generated skin cancer volume looks like when your Mohs days are not waiting on whoever happened to refer this month.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$6k$10k$15k$20k

👤 Avg. value per new patient

$2,400

$800$2.5k$4.5k$6.5k$8k

A single Mohs case plus the layers and reconstruction carries real value, and many patients return with new lesions or bring a spouse in for a skin check. We will calibrate this to your case mix on the call.

New patients this month

9 to 15

New consults & surgical candidates

Revenue from them

$21,600 to $36,000

Patients × avg value

12 month cumulative revenue

$259k to $432k

If you run the system all year

Return on ad spend

10.8x to 18x

Revenue per $1 spent

These are real ranges from dermatologic surgery and healthcare campaigns we have run. Your actual numbers depend on your market, your payer mix, and how many consults turn into booked Mohs cases. On the call, we will map this to your practice specifically. Get your personalized Mohs projection →

How it works

A skin cancer growth system, not a service.

Most agencies will run the same generic local campaign for you that they run for a day spa. Mohs is different: a frightened patient, a time sensitive diagnosis, a face they do not want scarred, and a schedule that only pays when the consult becomes surgery. We built the system around that reality.

Own the diagnosis moment

Patients do not search Mohs surgeon, they search skin cancer on my nose, basal cell carcinoma treatment, and how do they remove skin cancer from the face. We put you first for the searches that follow a biopsy, before they call the large derm group by default.

Break the referral dependency

Referrals from dermatology and primary care are welcome, but you should not live and die by them. We build a direct to patient pipeline so a quiet month from referring offices does not leave your surgical days half empty.

Win on trust, not price

This is their face, so they choose on confidence, not cost. We lead with fellowship training, clear margins and real reconstruction outcomes, so the anxious patient picks you over the louder, cheaper name.

Track to surgery booked

The only KPI that matters: biopsy positive consults seen and Mohs cases scheduled. Clicks and skin check curiosity are noise. We report on what actually filled a surgical day this week.

Ready to see it applied to your practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your surgical schedule is climbing, not because a contract says you have to.

No setup fees

We do not charge you to start. Your investment goes where it belongs, into booking real skin cancer patients.

No wasted spend

We do not burn your budget on cheap clicks or cosmetic curiosity. Every dollar targets patients with a diagnosis you can treat and bill.

✓

One focus only

Booked consults and scheduled Mohs cases. Impressions and vanity metrics are noise. We report on what fills a surgical day.

✓

Built for the real diagnoses

Basal cell, squamous cell and high risk non melanoma skin cancers that need Mohs, not just a spa crowd looking for a facial.

✓

Up and running in days

From signed to first live skin cancer campaign in under 14 days. No six week discovery phases. We have done this before, in your exact vertical.

What to expect

The Mohs numbers, unfiltered.

At $2,000/month here is what a typical skin cancer funnel looks like based on real campaigns we have run.

Clicks

Patients landing on your offer page

$3 to $8 CPC

Leads

Calls & consult requests

$40 to $95 CPL

Consults booked

Scheduled new patient evaluations

$85 to $190 CPA

Show ups

Actually attend the evaluation

74% to 86% show rate

Surgical candidates

Cleared for a Mohs case

$130 to $300 CAC

Your actual numbers depend on your market, your payer mix, and how many consults convert to booked Mohs cases. On the call, we will map this to your practice.

Real healthcare practices. Real results.

Practices like yours already stopped waiting on referrals.

"We used to depend on whichever dermatologists felt like sending us cases that month. Now patients find us the week their biopsy comes back, and they come in already trusting us because of the reconstruction photos and the reviews. Our surgical days finally have a floor under them."

Dr. Helena P. · Dermatologic Surgery Clinic

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Mohs practice activity, last 7 days

📅 New consult booked · basal cell on nose · Mon 9:20am

📞 New call · biopsy says skin cancer, needs surgery · Tue 11:40am

📅 New consult booked · squamous cell on ear · Tue 3:05pm

📅 New consult booked · spot on cheek that will not heal · Wed 10:15am

📞 New call · second opinion on Mohs for the lip · Thu 1:30pm

📅 New consult booked · full body skin check & lesion · Fri 4:10pm

+18 more this week

Results vary. Shown examples are representative of dermatologic surgery and healthcare engagements we have run, not a guarantee.

Who this is for

This works if you…

✓
Are a Mohs surgeon or run a skin cancer surgery clinic treating basal cell, squamous cell and high risk non melanoma cases.
✓
Are tired of your surgical days depending on referrals from dermatology and primary care you cannot control.
✓
Have open capacity on your Mohs calendar and want it filled with real, biopsy positive candidates.
✓
Are losing patients to the big derm group simply because they show up first online.
✓
Want your fellowship training and outcomes seen by the anxious patient who is choosing a surgeon for their face.
✓
Want a trackable system, not guessing whether next month keeps the surgical days full.
✓
Are ready to invest in growth ($2k+/mo ad spend) to own your local market.

Who this isn't for

Don't book a call if you…

✕
Are already booked out for months and cannot add surgical volume. Fix that first.
✕
Do not have a licensed, qualified Mohs or dermatologic surgeon on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious will promise that).
✕
Cannot commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 Mohs practice slots open this month

If you want full surgical days and patients who find you directly,
we will show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We will look at your market, the derm groups you compete with, your referral dependency and your case mix, and tell you straight whether this is right for your skin cancer practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for Mohs surgeons and skin cancer clinics