Should Your Medical Practice Have a Blog?
It sounds like a question from 2012, until you see what changed. Patients no longer call to ask questions. They type them into Google and ChatGPT, read five sites, and decide who to trust before they ever pick up the phone. 82 percent research a provider online before booking. A blog is simply how your practice gets to be in that conversation, and now the AI assistants are reading it too, deciding who to name. Here is the honest data on whether it is worth your time, and the four reasons most practice blogs fail.
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Why Is My Medical Practice Not Showing Up on Google?
You search your specialty and your city, and there is everyone but you. The local 3 pack shows up on 93 percent of local searches and grabs up to half the clicks, yet most owners never get into it. Searches for a doctor near me are up 185 percent since 2020, and patients now pick you on online presence over referrals. Here is exactly why your practice is invisible, with real 2026 data: the Google Business Profile that drives 32 percent of rankings, the category mistake that quietly costs you, and the simple fix order that gets you into the box at the top.
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The World Cup Is Coming to Your City. Is Your Practice Ready?
The biggest FIFA World Cup ever just kicked off across 16 cities, 11 of them in the US. For six weeks, millions of visitors pour into host metros, and many of them will twist an ankle, run out of meds or need a doctor far from home. They search, they call once, often in Spanish. The practice that answers fast wins. Here is how to be ready.
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