Should the Doctor Be the Face of Your Practice Online?
Owners want a clean brand. Patients want a human they trust. 92% read a clinician bio and look for a real face before booking. Here is when the doctor should be on camera, when they should not, and how to do it without the cringe.
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Should Your Medical Practice Use Facebook Lead Forms?
Cheap, easy patient leads that one practice booked at 3%. The leads weren't junk, they were perishable. When Facebook lead forms work, the HIPAA line you can't cross, and why speed to lead decides everything.
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Is Your Medical Practice Website Too Hard to Read?
The average American reads at about an 8th grade level. Most medical practice websites read like a college textbook. That gap is where ready to book patients click away, and almost no owner ever checks for it.
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How to Market an Ophthalmology Practice
An eye practice is really two practices: cataract patients who want to feel safe, and LASIK shoppers who compare price and reviews. Speak to both the same way and you lose both. Here is how to market to each one.
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How to Market a Neurology Practice
There are not enough neurologists, and patients wait months to be seen. That is a gift and a trap. Here is how a neurology practice gets found, earns trust, and stops losing anxious patients to the office that answers first.
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How to Handle a Patient Complaint Before It Becomes a Bad Review
For every patient who complains, about 26 stay silent and just leave. The one who speaks up is a gift. Here is how to handle a complaint so it protects your reputation and keeps the patient instead of costing you the next one.
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Does Your Practice Need to Give Patients a Good Faith Estimate?
Since 2022, self pay patients have a legal right to a written price estimate. Most owners treat it like paperwork. But 80% of patients say upfront pricing shapes who they pick. Here is the rule, and how to turn it into booked appointments.
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Do You Really Need an AI Growth Platform to Get Patients?
Two more AI patient engagement platforms launched in healthcare this week. Before you buy the dashboard, here is the honest version: about 80% of software features never get used, and the platform was never the thing that gets you patients.
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Why Do Patients Choose a Competitor With Worse Reviews?
You have the higher rating and more reviews, yet the office down the block is busier. It is rarely the reviews. It is the map pack, stale reviews, a slow site, and a missed phone. Here is where those patients really go.
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It's Not Just Gen Z: Who Actually Uses AI to Find a Doctor
Owners picture a twenty something on ChatGPT. A 2026 report says the heaviest AI users are patients aged 45 to 60, at 64% versus 28% of under 30s. Your best patients are the ones asking AI first.
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Is Marketing Tax Deductible for a Medical Practice?
Short answer: yes, almost all of it. Ads, your website, social, the agency fee. The tax code treats them as normal business costs. Here is how the deduction really works, and why it should change how you think about marketing spend.
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Is Groupon Worth It for Med Spas?
It fills your calendar in a weekend. Then you run the math: after the discount and Groupon's cut you keep about 25% of your price, and the deal seekers rarely come back. Here is the honest breakdown and what to do instead.
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Is AI Sending Patients the Wrong Info About Your Practice?
More than a third of patients now pick doctors with AI, and 66% hit wrong provider info: old addresses, dead phone numbers, insurance you dropped. Most never check. Here is why AI gets your practice wrong and how to fix it.
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Do Patients Still Leave Voicemails? (Most Don't)
Only about 1 in 5 callers leaves a voicemail, and a patient trying to book care is one of the least likely to. They hang up and dial the next practice. Here is what your voicemail box really costs you, and the fixes that work.
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Do Patients Care Where You Went to Medical School?
You gave up your twenties to training, and the patient never asks about it. 84% read reviews first and 92% read your bio. They assume you are qualified and pick on trust they can see. Here is what actually wins the booking.
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Can Patients Book an Appointment Through Instagram?
A patient likes your photo at 9pm, taps to book, and finds only a phone number. Yes, Instagram has a Book Now button, and 83% of users discover services there. Here is how to make it actually book patients.
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Why Is My Competitor Outranking Me on Google?
You are the better doctor, so why does the practice down the street sit above you on Google every time? Because Google ranks three things it can measure, not skill. Two of them are yours to win. Here is how.
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When a Doctor Leaves, Do Their Patients Leave Too?
A well loved provider gives notice, and the owner's real worry is not the empty schedule. It is how many patients walk out too. About 1 in 4 medical groups lost a doctor in 2024. Here is how to keep the panel and fill the calendar again.
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Should New Patients Be Able to Book Online?
Most practices let existing patients self schedule, then make new patients call during business hours. That is backwards. 67% of patients prefer online booking and self scheduling can cut no shows to 1.8%. Here is how to open the door safely.
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Patients Now Use AI More Than Google to Find a Doctor
A new June 2026 report found AI just passed Google search and word of mouth as the top thing shaping how people pick a doctor. What the numbers say, what decides whether AI names your practice, and how to check what it tells patients about you right now.
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Is It Cheaper to Keep a Patient or Find a New One?
Winning a new patient can cost 5 to 25 times more than keeping one you already have. Yet most practices spend everything chasing strangers and nothing keeping the patients they earned. Here is the real math, with sources, and where your money works harder.
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Google's March 2026 Core Update Hit Medical Websites Hard. Now What?
Healthcare was one of the hardest hit sectors in Google's biggest update of the year. Thin, templated websites lost rankings while real practices held on. If your new patient calls slipped this spring, here is what happened and how to recover.
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Can You Target Patients by Health Condition on Facebook Ads?
A clinic asked us how to run Facebook ads to people with a specific diagnosis. You cannot. Meta removed that targeting in 2022 and bans ads that imply a condition. Here is what changed and how to reach those patients anyway.
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Are Wrong Hours on Google Sending Your Patients to a Competitor?
A patient is ready to book, but your Google listing says you are closed. So they call the practice down the street, and no report ever shows you the miss. Here is how one wrong dropdown quietly leaks patients, and how to fix it this week.
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