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Built exclusively for Metro Detroit medical & cosmetic dermatology

The Woodward corridor is full of injectors.
You are the board certified dermatologist. Make Metro Detroit book you instead.

Drive from Ferndale up to Birmingham and you pass a nurse injector storefront every few blocks, most with no physician anywhere in the building. Meanwhile a whole region of engineers, plant salaried staff and downtown professionals quietly Googles their changing moles, their flaking hands, their sun spots from the boat, and half of them never pull the trigger because they cannot tell your practice apart from the discount room by the Somerset Collection. We fix that. We run the paid ad engine that puts the actual dermatologist in front of Oakland, Macomb and Wayne County patients who are ready to book, from Grosse Pointe to Novi. Not coupon shoppers. Cash pay skin cancer, laser and injectable patients who wanted a doctor.

Book a strategy call → See what your budget could do ↓
Only 4 Detroit dermatology slots left this month · filling fast
Book your free Detroit dermatology growth call
30 min · No cost · No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
Predictive projections

What a booked out skin cancer and cosmetic schedule adds up to in Metro Detroit.

Move the sliders. Pulled from live campaigns we run for dermatology practices across Oakland and Macomb County, this shows what a steady pipeline of mole checks, resurfacing, injectables and eczema visits does to your revenue, even with an injector storefront on every Woodward block.

👇 Drag the sliders to match your practice
$2,000
$2,000
$2k$5k$10k$15k$20k
$3,500
$3,500
$500$2.5k$5k$7.5k$10k
A Troy engineer on quarterly Botox who books a resurfacing series once the boat comes out of the water, then a pigment package before the holidays, easily lands between 3k and 6k a year. A Bloomfield Hills patient signing up for a full skin health plan, or two Grosse Pointe neighbors who come in together for exams after a Nautical Mile summer, are worth just as much. We tune this to your actual price list on the call.
New cash pay patients this month
9 to 13
New booked treatments
Lifetime revenue from them
$22,500 to $45,500
Patients × avg value
12-month cumulative revenue
$270k to $546k
If you run the system all year
Return on ad spend
11.3x to 22.8x
Revenue per $1 spent
These ranges come straight from dermatology accounts we manage in Metro Detroit, leaning on the high margin resurfacing, injectable and self pay work, plus the reliable medical volume the long cloudy season produces and the skin cancer demand that follows every Lake St. Clair summer. Where you actually land depends on your menu, how deliberately you fill the cold weather downtime window, and how directly you want to go at the Royal Oak and Birmingham injector rooms. On the call we map these numbers to your practice, zip code by zip code. Get your personalized Detroit projection →
How it works

A Detroit dermatology growth engine, not another agency selling you clicks.

Plenty of shops will boost a filler reel and mail you a report full of impressions. That is not this. Our system has one job: keep your best paying chairs, Mohs and skin cancer, laser resurfacing, injectables and pigment, full of Metro Detroit patients who went looking for a real dermatologist instead of the cheapest syringe near the Somerset Collection.

01

Meet the search the moment it happens, county by county

Your future patients are already typing. We catch them across the Oakland County gold coast of Birmingham, Bloomfield Hills and Rochester Hills, the Grosse Pointes and the Macomb County lakeshore, the younger Ferndale and Royal Oak crowd, and out through Northville, Novi and Dearborn, right as they search for a mole check, a laser, an acne plan or something for skin that will not stop peeling. Buyer intent inside your service radius, aimed at a metro that vets before it books.

02

Mine the long overcast season for medical volume

Detroit sits under one of the grayest, cloudiest skies in the country from late fall clear into spring, and forced air heat runs for months on top of it. Skin barriers give out. Hands split, faces chap, eczema and rosacea flare every time someone walks from a frozen parking deck into an overheated office tower. That is a medical demand wave, and most practices sleep through it. We run eczema, dry skin and rosacea campaigns straight through the overcast stretch so your medical schedule never goes quiet waiting on spring.

03

Cash in the September mole check nobody markets

This is a fair skinned region that boats hard. Lake St. Clair, the Nautical Mile in St. Clair Shores, Metro Beach and the Great Lakes shoreline soak the whole metro in UV all summer, and almost nobody reapplies. By September that turns into a wall of sun spots, precancers and moles people finally decide to have looked at. We time full body exam, mole mapping and melanoma awareness campaigns to that exact window, catching a population that assumes cloudy Michigan means no risk. Your Mohs and pathology pipeline fills while other clinics ignore it.

04

Speak to the auto and downtown cash pay patient

Few metros pack in high earners like this one, from the engineering and salaried ranks at Ford, GM and Stellantis and their tier one suppliers, to Blue Cross of Michigan and the Gilbert built downtown finance and tech scene in the Guardian and One Campus Martius. They spend the day on camera noticing their own texture and redness and they can pay for the fix, but they want it discreet, credentialed and fast. We build quiet, physician forward campaigns for that patient and send them to booking that respects a packed calendar, turning a noticed flaw into a standing skin relationship.

Ready to see it applied to your Detroit practice? Book a call →
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

✕

No long term contracts

Month to month. You stay because the skin check, resurfacing and injectable chairs are filling, not because a contract says you have to.

✕

No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching Metro Detroit patients who book real dermatology treatments.

✕

No deal hunters

We won't bury your front desk with promo shoppers chasing the next Royal Oak discount. We build for patients who want a dermatologist for the long run.

✓

Made for a word of mouth town

This is a metro that asks the neighbor, reads every review and checks your credentials before it picks up the phone. We put the physician and the board certification out front, because that is the thing that actually closes patients here.

✓

Creative that clears policy

Skin close ups and before and after shots get accounts restricted overnight. We already know where Meta and Google draw the line and build creative that stays live through the overcast season, the boating season and the September exam rush instead of stalling in review.

✓

Live inside two weeks

Signed to your first running Metro Detroit campaign in under 14 days. No drawn out discovery retainer. We have done this in dermatology, in this exact market, many times over.

What to expect

The Detroit dermatology numbers, unfiltered.

At $2,000/month, here is the cash pay funnel we typically see in a metro as affluent and word of mouth driven as Detroit, straight from accounts we run.

Clicks
Patients landing on your offer page
$4 to $8 CPC
Leads
Qualified skin check and cosmetic inquiries
$22 to $50 CPL
Consults booked
Confirmed treatment consultations
$50 to $95 CPA
Show ups
Actually walk through the door
60% to 80% show rate
Treatments booked
Acquired & first treatment paid
$140 to $300 CAC
Where you land depends on your menu, your average ticket, and how thick the injector competition is in your corner of the metro. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"Winter used to be dead. Now the eczema and dry skin campaigns carry the medical side through the whole overcast stretch, and every September the mole checks pack my full body exam and Mohs days. The Troy and Birmingham professionals who noticed their skin on video calls became repeat cosmetic patients. I finally stopped trying to out discount the Woodward injector rooms and started winning on being the doctor."

Dr. Ellen M. · Dermatology, Metro Detroit
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
Detroit dermatology bookings, last 7 days
📅 New full body skin check · Birmingham · Tue 10:00am · $$$
📅 New laser resurfacing series · Royal Oak · Wed 2:30pm · $$$
📅 New Botox & filler consult · Troy · Wed 4:00pm · $$$
📅 New Mohs & skin cancer visit · Grosse Pointe · Thu 9:00am · $$$
📅 New eczema & dry skin plan · Rochester Hills · Thu 11:30am · $$$
📅 New pigment & sun damage plan · Northville · Fri 3:00pm · $$$
+14 more this week
Results vary. Shown examples are representative of dermatology and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • ✓
    Run a medical or cosmetic dermatology practice in Detroit or the metro, anywhere from Birmingham and Bloomfield Hills to the Grosse Pointes, Troy or Novi.
  • ✓
    Keep losing cosmetic cases to the Woodward injector rooms in Royal Oak and Birmingham that outspend you and undercut your price.
  • ✓
    Go quiet through the overcast months and want the eczema, dry skin and resurfacing downtime demand that Detroit winters actually create.
  • ✓
    Want the auto and downtown professional, the engineers and salaried staff who spot their skin on camera all day and can pay cash.
  • ✓
    Want September working for you, catching the sun damage a fair skinned Lake St. Clair crowd collects all summer and then ignores.
  • ✓
    Have run ads before and gotten stuck with flagged before and after creative or leads that never showed.
  • ✓
    Are ready to invest in growth ($2k+/mo ad spend) in one of the wealthiest, most word of mouth driven markets in the Midwest.
Who this isn't for

Don't book a call if you…

  • ✕
    Run a coupon or daily deal model and compete only on price with the med spas.
  • ✕
    Don't have a board certified dermatologist or licensed provider on staff.
  • ✕
    Just want the cheapest marketing shop you can find in the metro.
  • ✕
    Expect guaranteed patient numbers (nobody serious will promise that).
  • ✕
    Can't commit at least $2,000/month to ad spend in a market this crowded.
  • ✕
    Aren't in healthcare. We really mean it, healthcare only.
  • ✕
    Want to micromanage every ad. Trust us to run the system.
4 Detroit dermatology slots open this month

Want a cash pay schedule that stays full across every Detroit season?
We'll show you exactly how it would run for your practice.

Free 30 minute strategy call, no pitch. We look at your menu, how you could work the overcast downtime window and the September exam rush, how many injector rooms sit in your radius, and your budget, then tell you straight whether this fits your practice or not.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for Metro Detroit dermatology practices
Book your free Detroit dermatology call →