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Built exclusively for Indianapolis medical & cosmetic dermatology

The big systems own the billboards on 465.
You own the expertise. Let Indianapolis find your practice first.

IU Health, Community and Ascension St. Vincent blanket the radio and the interstates. A corporate derm group opens another storefront in Fishers. A nurse injector runs filler specials next to the Fashion Mall. And still, a Hoosier with a changing mole, a kid with cystic acne, or a Zionsville mom who wants a skilled hand on her Botox has no idea you exist. We run the paid ad engine that puts your name in front of Central Indiana patients the moment they go looking, so the cash pay work lands on your calendar instead of in a hospital system queue. Booked treatments, not clicks. In English and Spanish.

Only 4 Indianapolis dermatology slots left this month Β· filling fast
Book your free Indianapolis dermatology growth call
30 min Β· No cost Β· No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
Predictive projections

What owning the cash pay demand in Central Indiana is actually worth.

Drag the sliders. Based on real Indianapolis dermatology campaigns, we will show you what it looks like when the injectable, laser, acne and skin cancer screening patients who would have defaulted to a hospital system name start picking your practice instead, from the donut counties to the near North side.

πŸ‘‡ Drag the sliders to match your practice
$2,000
$2,000
$2k$5k$10k$15k$20k
$3,500
$3,500
$500$2.5k$5k$7.5k$10k
A Fishers tech professional on quarterly tox who adds a laser package and a yearly skin check often clears 3k to 6k. A Hendricks County family that drives in together after dad's harvest season sunburn, or a bride prepping her skin for a Newfields wedding, carries real value too. Hoosier patients are loyal once they trust you, so lifetime value here runs higher than the one visit most agencies assume. We will calibrate this to your menu on the call.
New cash pay patients this month
9 to 13
New booked treatments
Lifetime revenue from them
$22,500 to $45,500
Patients Γ— avg value
12-month cumulative revenue
$270k to $546k
If you run the system all year
Return on ad spend
11.3x to 22.8x
Revenue per $1 spent
These are real ranges from Indianapolis dermatology campaigns, weighted toward the high margin injectable, laser and self pay side. Your actual numbers depend on your treatment menu, how willing you are to compete with the health system brand budgets, and how much of the suburban cosmetic market you want to take back. On the call, we will map this to your Indianapolis practice specifically. Get your personalized Indianapolis projection β†’
How it works

A system built to beat the hospital brand machine, not another "skin ads" vendor.

Most agencies boost a Botox reel, hand you a spreadsheet of clicks, and call it marketing. We built a system with one job: win the patients who would otherwise type a health system name out of habit, and route that cash pay injectable, laser and skin cancer work to an independent dermatologist who actually has the time to do it right.

01

Out position the IU Health and Community brand budgets

You cannot outspend a hospital system on billboards along 465 or the Monon Trail. You do not have to. We go straight to high intent search, the person Googling a spreading mole, adult acne or a trusted injector in Carmel, where a nimble independent practice beats the big brand on relevance and on how fast you can get them in. That is the ad space corporate derm groups are too slow to defend.

02

Take back the suburban cosmetic dollar

Hamilton County is one of the wealthiest stretches in the Midwest, and right now that Carmel, Fishers, Westfield and Zionsville cosmetic money is leaking into nurse run med spas and Groupon filler. We put the physician behind the result at the center of the message so professionals who can afford to do it once and do it right choose you over the strip mall special near Clay Terrace.

03

Convert the skin cancer and medical demand Indiana actually has

This is farm country ringed by golf and a long outdoor summer. Farmers in the surrounding counties, construction crews, weekend golfers and high school athletes carry years of sun damage, and the gray dry winters set off eczema, psoriasis and rosacea across the metro. We build campaigns around full body skin exams, suspicious spots and chronic skin disease, then turn those medical visits into long term patients who come back for cosmetic work too.

04

Ride the Indianapolis calendar, month by month

Demand here moves with the city. Injectables and skin prep spike before the Mini Marathon and race weekend in May, skin checks climb through a humid summer and State Fair season, and resurfacing and peels belong in the low UV stretch from the Colts playoff push through the gray January and February weeks when your competitors go quiet. We shift your budget with that rhythm so the calendar never flatlines.

Ready to see it applied to your Indianapolis practice? Book a call β†’
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

βœ•

No long term contracts

Month to month. You stay because the resurfacing and injectable chairs are filling, not because a contract says you have to.

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No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching Indianapolis patients who book real dermatology treatments.

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No deal hunters

We won't bury your front desk with coupon shoppers chasing the next strip mall discount. We build for Hoosier patients who want a dermatologist for the long run.

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Bilingual where it counts

Spanish and English campaigns running together, written for how patients around Lafayette Square, the Westside and the Southside actually search, not a lazy translation.

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Ads that survive review

Before and after photos and zoomed in skin imagery get accounts flagged fast. We know the exact lines on Meta and Google and write creative that runs through your peak seasons without policy headaches.

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Up and running in days

From signed to first live Indianapolis dermatology campaign in under 14 days. No six week discovery phase. We have done this in your exact specialty and market.

What to expect

The Indianapolis dermatology numbers, unfiltered.

At $2,000/month here's what a typical cash pay funnel looks like in a market as competitive as Central Indiana, based on real campaigns we've run.

Clicks
Patients landing on your offer page
$3 to $7 CPC
Leads
Qualified cosmetic and skin inquiries
$20 to $45 CPL
Consults booked
Confirmed treatment consultations
$45 to $85 CPA
Show ups
Actually walk through the door
60% to 80% show rate
Treatments booked
Acquired & first treatment paid
$130 to $270 CAC
Your actual numbers depend on your treatment menu, your average ticket, and how much of the hospital system and med spa demand you want to pull back toward an independent practice. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"I always felt invisible next to the hospital systems. Patients assumed dermatology meant IU Health or a corporate group, and my cosmetic work was bleeding to med spas up in Fishers. Now people find me on purpose, the skin cancer screenings fill my mornings and the injectable and laser patients come back on their own. I finally feel like the independent practice in town that people actually recommend."

Dr. Katherine M. Β· Dermatology, Indianapolis
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
Indianapolis dermatology bookings, last 7 days
πŸ“… New suspicious mole check Β· Noblesville Β· Tue 9:30am Β· $$$
πŸ“… New tox & laser consult Β· Carmel Β· Tue 1:00pm Β· $$$
πŸ“… New teen cystic acne plan Β· Greenwood Β· Wed 3:30pm Β· $$$
πŸ“… New full body skin exam Β· Zionsville Β· Thu 8:30am Β· $$$
πŸ“… Consulta de manchas en espanol Β· Lafayette Square Β· Thu 11:30am Β· $$$
πŸ“… New psoriasis follow up Β· Broad Ripple Β· Fri 2:00pm Β· $$$
+13 more this week
Results vary. Shown examples are representative of dermatology and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • βœ“
    Run an independent dermatology practice in Indianapolis or Central Indiana, from Carmel and Zionsville to Broad Ripple, Greenwood or Avon.
  • βœ“
    Feel invisible next to IU Health, Community and the corporate derm groups that own the billboards and the name recognition.
  • βœ“
    Are watching suburban cosmetic dollars leak to Hamilton County med spas that undercut you with nurse run specials.
  • βœ“
    Want more skin cancer screenings and medical visits from the outdoor workers, golfers and sun damaged Hoosiers all around you.
  • βœ“
    Serve a growing Spanish speaking patient base and need ads that truly work in both languages.
  • βœ“
    Have tried ads before and ended up with rejected before and after creative or leads that never booked.
  • βœ“
    Are ready to invest in growth ($2k+/mo ad spend) to take real market share back from the big brands.
Who this isn't for

Don't book a call if you…

  • βœ•
    Run a coupon or daily deal model and compete only on price with the med spas.
  • βœ•
    Don't have a board certified dermatologist or licensed provider on staff.
  • βœ•
    Are looking for the cheapest agency in Indianapolis.
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    Expect guaranteed patient numbers (nobody serious will promise that).
  • βœ•
    Can't commit at least $2,000/month to ad spend in a market this crowded.
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    Aren't in healthcare. We really mean it, healthcare only.
  • βœ•
    Want to micromanage every ad. Trust us to run the system.
4 Indianapolis dermatology slots open this month

If you want a predictable cash pay calendar in Indianapolis all year,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your treatment menu, how you use the winter downtime window, how med spa heavy your slice of Central Indiana is, and your budget, and tell you straight whether this is right for your practice.

βœ“ No commitment βœ“ No card βœ“ No contract
The founders of EtherealMinds, the patient acquisition agency for Indianapolis dermatology practices
Book your free Indianapolis dermatology call β†’