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Built exclusively for New York medical & cosmetic dermatology

There is a dermatologist on every block in this city.
Be the one a New Yorker can get on the calendar this week.

Type "dermatologist near me" from a Manhattan zip code and the first screen is a wall of academic medical centers, then a stack of storefront aesthetics chains selling injectable specials. Sinai and Langone will see that patient in nine weeks. The chain will see them today but hand them to whoever is behind the counter. The person searching wanted neither: they wanted a real physician, this week, who will still know their name at the next visit. That patient is worth a fortune and almost nobody is bidding on their exact intent. We do. We put your skin cancer, laser and injectable chairs in front of them and bring them in as booked, paying patients, not coupon traffic.

Book a strategy call → See what your budget could do ↓
Only 4 New York dermatology slots left this month · filling fast
Book your free New York dermatology growth call
30 min · No cost · No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
Predictive projections

What a fuller skin cancer and cosmetic calendar is worth in a market like New York.

Move the sliders. These ranges come from live dermatology campaigns in the city, so you can see what a steady drip of skin check, laser and injectable patients does to the bottom line, five academic centers and a chain on every corner and all.

👇 Drag the sliders to match your practice
$2,000
$2,000
$2k$5k$10k$15k$20k
$3,500
$3,500
$500$2.5k$5k$7.5k$10k
A downtown professional who comes in for quarterly tox, adds a resurfacing series once the Hamptons summer catches up to them, then a pigment package, routinely runs 3k to 6k in a year. An Upper East Side patient on a full skin health plan, or a couple booking their fall checks together, adds up fast too. We will tune this to your real menu on the call.
New cash pay patients this month
9 to 13
New booked treatments
Lifetime revenue from them
$22,500 to $45,500
Patients × avg value
12-month cumulative revenue
$270k to $546k
If you run the system all year
Return on ad spend
11.3x to 22.8x
Revenue per $1 spent
These ranges lean on the high margin resurfacing, injectable and self pay work, plus the year round skin cancer volume a screening minded city and every post summer share house send your way. Where you actually land depends on your menu, how hard you work the winter downtime window and the September rush, and how much you want to press against the storefront chains. On the call we build this projection around your practice, not a template. Get your personalized New York projection →
How it works

A New York dermatology growth system, not another "skin ads" vendor.

Anyone can boost a Botox reel and email you a click report. That does nothing in a market this crowded. Our job is narrower and harder: identify the exact New Yorker who is ready to pay for a skin check, a laser series, Mohs or an injectable this month, and route them to your chair before an academic center or a storefront chain gets there first. Four moving parts make that happen.

01

Buy the searches that end in a booked chair, not curiosity

We separate the New Yorker typing "board certified dermatologist Upper East Side" or "mole check near me" tonight from the person idly reading about retinol. Only the first gets your budget. We run that intent in the neighborhoods that matter to you, whether that is Park Avenue and Tribeca, downtown around the Financial District and SoHo, or across the river in Park Slope, Brooklyn Heights and Long Island City, and we point it at a page whose only purpose is to turn a searcher into a scheduled visit.

02

Sell the one thing the academic centers cannot: access

Mount Sinai, NYU Langone, Weill Cornell, Columbia and Sloan Kettering will always outrank you on their own names, and you should let them. What they cannot offer is a real appointment before winter is over, a human on the phone, or a physician who recognizes the patient at visit two. We build the whole message around that. When someone is done waiting nine weeks to be a chart number, your practice is the answer sitting right there.

03

Mine the demand hidden in a New York winter

Steam heat and radiators run nonstop from Thanksgiving to April and quietly wreck skin all over the city: chapped hands, eczema that will not settle, rosacea that flares under the dry air. That is real medical volume the season hands you for free, and most practices ignore it. The same stretch, when everyone is covered up and out of the sun, is the ideal runway for resurfacing and deeper peels ahead of gala and wedding season. We market straight into both while the block coasts.

04

Catch the September reckoning and the cash pay professional

A summer share in the Hamptons, weekends on Fire Island or down the Shore, and by the time Labor Day passes the city is booking spot checks and worrying about a mole that changed. We scale full body exams and skin cancer campaigns straight into that fall surge. Underneath it, year round, sits the finance, fashion, media and law crowd who see their own face on video calls all day and will pay cash for discreet, evidence led care that fits between meetings. We reach them where they actually are.

Ready to see it applied to your New York practice? Book a call →
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

✕

No long term contracts

Month to month. You stay because the skin check, resurfacing and injectable chairs are filling, not because a contract says you have to.

✕

No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching New York patients who book real dermatology treatments.

✕

No deal hunters

Your front desk will not drown in tire kickers hunting the next injectable special. We aim at people looking for a dermatologist to keep, not a one time discount.

✓

Tuned for a skeptical market

New Yorkers vet everything: reviews, credentials, who is actually holding the syringe. Our creative leads with the physician and the board certification because that is precisely what closes the sale in this town.

✓

Ads that stay live

Skin closeups and before and after shots get accounts throttled or banned overnight. We know where Meta and Google draw the line and build creative that keeps spending through winter, the fall rush and cosmetic season instead of sitting in review.

✓

Live inside two weeks

Signed to first New York campaign in under 14 days. No drawn out discovery, no invoices for a strategy deck. We have run this exact play in dermatology before.

What to expect

The New York dermatology numbers, unfiltered.

At $2,000/month, here is how a cash pay funnel tends to break down in a market with the highest click costs and the pickiest patients in the country, pulled from campaigns we actually run.

Clicks
Patients landing on your offer page
$5 to $12 CPC
Leads
Qualified skin check and cosmetic inquiries
$30 to $70 CPL
Consults booked
Confirmed treatment consultations
$65 to $120 CPA
Show ups
Actually walk through the door
60% to 80% show rate
Treatments booked
Acquired & first treatment paid
$180 to $380 CAC
Where you land depends on your menu, your average ticket, and how chain and hospital heavy your corner of the city runs. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"I used to think I was competing with Sinai and Langone. I was not. I was competing for the person they could not see until March. Once the ads started catching those patients, my fall filled with skin checks off the back of everyone's Hamptons summer, and the winter that used to be dead now runs on eczema and laser downtime. Half my new cosmetic regulars are downtown professionals who noticed something on a Zoom call. I stopped arguing about price with the chains and just became the doctor people wanted."

Dr. Rachel S. · Dermatology, New York
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
New York dermatology bookings, last 7 days
📅 New full body skin check · Upper East Side · Tue 10:00am · $$$
📅 New laser resurfacing series · Tribeca · Wed 2:30pm · $$$
📅 New Botox & filler consult · Flatiron · Wed 4:00pm · $$$
📅 New Mohs & skin cancer visit · Chelsea · Thu 9:00am · $$$
📅 New rosacea & dry skin plan · Park Slope · Thu 11:30am · $$$
📅 New pigment & sun damage plan · SoHo · Fri 3:00pm · $$$
+17 more this week
Results vary. Shown examples are representative of dermatology and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • ✓
    Run a medical or cosmetic dermatology practice in New York City or the tri state area, from the Upper East Side and Tribeca to Park Slope, Long Island City or Westchester.
  • ✓
    Are tired of losing search to the hospital systems and want the patient their wait lists and phone trees turn away.
  • ✓
    Are losing cosmetic patients to storefront med spas that outspend you and undercut your price on Botox and laser.
  • ✓
    Want the fall skin check rush and the dry radiator winter working for you instead of coasting between seasons.
  • ✓
    Want to reach the finance, fashion, media and tech workforce, high income professionals who pay cash for evidence first care.
  • ✓
    Have tried ads before and ended up with rejected before and after creative or leads that never booked.
  • ✓
    Are ready to invest in growth ($2k+/mo ad spend) in one of the most competitive, highest cost healthcare markets in the country.
Who this isn't for

Don't book a call if you…

  • ✕
    Run a coupon or daily deal model and compete only on price with the med spas.
  • ✕
    Don't have a board certified dermatologist or licensed provider on staff.
  • ✕
    Are looking for the cheapest agency in New York.
  • ✕
    Expect guaranteed patient numbers (nobody serious will promise that).
  • ✕
    Can't commit at least $2,000/month to ad spend in a market this crowded.
  • ✕
    Aren't in healthcare. We really mean it, healthcare only.
  • ✕
    Want to micromanage every ad. Trust us to run the system.
4 New York dermatology slots open this month

If you want a predictable cash pay calendar in New York all year,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your treatment menu, how you use the fall skin check rush and the dry winter downtime window, how hospital and med spa heavy your slice of the city is, and your budget, and tell you straight whether this is right for your practice.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for New York dermatology practices
Book your free New York dermatology call →