How do I get patients to understand what direct primary care even is?

This is the biggest hurdle in the whole model. Most people have never heard of direct primary care, and the ones who have often confuse it with concierge medicine or think it is a scam because there is a monthly fee. So the marketing cannot just say join our DPC. It has to teach: no insurance games, a flat monthly fee, your doctor answers your text, same day visits, and wholesale pricing on labs and meds. We build ads and landing pages that explain the value in plain language a busy parent gets in ten seconds, so the person who books already understands what they are joining and why it saves them money.

Will you bring me members who stick, not people who cancel after one month?

Yes, and this is where most agencies fail you. A DPC panel only works if members stay for years, so a cheap sign up who cancels in thirty days actually costs you money. We do not chase the lowest cost lead. We target people who fit the model: families tired of surprise bills, self employed folks with no good coverage, and patients with a chronic condition who need real access to a doctor. The messaging sets the expectation that this is a relationship, not a coupon, so the members who enroll are the ones who renew month after month.

How is marketing a direct primary care practice different from a concierge practice?

They look similar on paper and could not be more different in practice. Concierge sells exclusivity and a high annual retainer to affluent patients. DPC sells affordability and access to everyone: the family paying cash, the small business owner, the person who dropped their expensive plan. The ad has to lead with the flat low monthly fee and the money it saves, not luxury. If an agency runs the same playbook for both, your cost per member goes through the roof. We write DPC campaigns around value, transparency, and access, which is what actually moves your audience.

Can you help me land small business and employer memberships?

Yes, and employer deals are often the fastest way to fill a panel. One local business owner who puts fifteen employees on your DPC is worth more than fifteen separate ad campaigns. We run a track aimed at self insured small businesses and owners who are sick of premium hikes, with messaging built around lower total health spend and happier employees. It gets you in front of decision makers, not just individual consumers, so you build the panel in blocks instead of one member at a time.

How long until my membership panel fills up?

Most practices see qualified membership inquiries within the first two to three weeks of going live, and a steady enrollment rhythm building through the first ninety days. A full panel of three hundred to six hundred members is a marathon, not a sprint, and the pace depends on your market size, your monthly fee, and how fast you can onboard. The point of the system is predictability: instead of waiting on word of mouth, you get a consistent flow of member ready inquiries every single week so the panel fills on a timeline you can plan around.

What is the minimum monthly investment?

$2,000/month minimum in ad spend. Direct primary care has a low monthly membership price and long retention, so the math rewards steady presence. Most practices building toward a full panel do best in the $2,000 to $5,000/month range, because a consistent flow of new members every month compounds into recurring revenue that keeps growing long after the ad was clicked.

Built exclusively for direct primary care practices

The patient acquisition system
that fills your direct primary care panel with members who stay.

We put your practice in front of the families, self employed workers, and small business owners in your area who are done fighting their insurance and ready for a doctor they can actually reach. We teach them what direct primary care is, screen out the coupon hunters, and send you members who renew year after year. A full membership panel of recurring revenue. Not one month sign ups who cancel the second the novelty wears off.

Book a strategy call → See what your budget could do ↓

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If this sounds familiar…

You left the insurance treadmill to practice medicine the right way. Now the hard part is getting your town to understand what direct primary care actually is.

We've talked to enough DPC physicians to see the same pattern. Here's what most practices look like before they have a real patient acquisition system, and what changes once they do.

Before

Half the people who call have no idea what direct primary care is and think a monthly fee sounds like a scam or an insurance plan.
The ones who do sign up cancel after a month or two because nobody set the expectation that this is an ongoing relationship.
Prospects keep confusing you with a pricey concierge practice and assume they cannot afford you before you ever explain the flat fee.
Your panel grows only by word of mouth, so some months bring three new members and some months bring zero.
You are competing against a free copay at the insurance clinic down the road and struggling to show why paying a membership is worth it.
You know local small businesses would love this for their employees, but you have no way to reach the owners who make that call.
You are a great doctor stuck being a part time marketer, posting to a quiet Facebook page and hoping something sticks.
Every empty spot on your panel is recurring revenue you will never get back for that month.

After our system

Ads and landing pages that teach the model in plain language, so callers already understand the flat fee, the access, and the savings.
Messaging that frames membership as a relationship from the first click, so the people who join are the ones who renew for years.
Positioning that separates you cleanly from concierge and leads with affordability, so budget conscious families see you as reachable.
A predictable flow of member ready inquiries every week, so panel growth stops depending on whoever happens to refer a friend.
Value first creative that answers the why pay for this question head on and makes the insurance copay look like the worse deal.
A dedicated employer track that gets you in front of small business owners tired of premium hikes for block enrollments.
A healthcare only team running your ads, so you go back to practicing medicine instead of guessing at Facebook.
A membership panel filling on a timeline you can actually plan around, compounding into recurring revenue month after month.

Predictive projections

See what your direct primary care panel's growth could look like.

Drag the sliders. We'll show you, based on real campaign data from healthcare practices, what consistent membership enrollment looks like financially for your practice.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. annual member value

$1,200

$600$1.5k$3k$4.5k$6k

DPC value adds up over the year and keeps going: roughly $600 to $1,200 for a single adult membership · $1,500 to $3,000 for a couple or family plan · $3,000 to $6,000 once you add labs, procedures, and multi year retention. We'll calibrate this on the call to your real fees and renewal rate.

New members this month

3 to 7

New enrolled members

First year value of new members

$3,600 to $8,400

Members × avg member value

12 month cumulative value

$43k to $101k

If you run the system all year

Return on ad spend

2x to 4x

First year value per $1 spent

These are real ranges from healthcare campaigns we've run. Your actual numbers depend on your monthly fee, your family and add on pricing, your consult enrollment rate, and how long members stay. Because DPC members renew for years, the true return is far higher than year one. Get your personalized DPC projection →

How it works

A steady flow of members who get the model, not confused callers who cancel.

Most agencies treat direct primary care like any other clinic and flood you with clicks from people who have no idea what membership medicine is. We built a system that does one thing for DPC practices: teach the model, screen for fit, and deliver members who value the relationship and stay.

Teach the model first

We reach people searching for an affordable doctor, no insurance care, and same day access, then explain direct primary care in plain language: flat monthly fee, direct access to your doctor, wholesale labs and meds. Educated prospects, not confused clicks.

Screen for members who stay

A funnel built around the DPC decision: who they are, what they need from a doctor, and clear framing that this is a membership relationship, not a one time visit. It filters out coupon hunters before they reach your front desk.

Consumer and employer tracks

One track brings in families and self employed individuals. A second track puts you in front of small business owners tired of premium hikes, so you can enroll their teams in blocks and fill the panel faster.

Enrolled members, not curious callers

The only KPI that matters: qualified inquiries that convert into enrolled members who renew. Everything we run ladders up to a fuller panel and the recurring revenue that comes with it, month after month.

Ready to see it applied to your practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because your panel is filling with members who renew, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into attracting members who join, stay, and renew.

No coupon hunters

We won't fill your calendar with people who wanted a free clinic and vanish the moment they hear the word membership. Fit is screened at the entry.

✓

One focus only

Qualified inquiries that convert into enrolled members. Impressions, page likes, and vanity metrics are noise. We report on what fills your panel.

✓

Education built in

Direct primary care lives or dies on whether people understand it. Every ad and page teaches the model, so members arrive already sold on the why.

✓

Live in under 14 days

From signed to your first DPC campaign in under 14 days. No 6 week discovery phases. You'll see member ready inquiries building within the first 30 days.

What to expect

The DPC numbers, unfiltered.

At $2,000/month here's what a typical qualified direct primary care funnel looks like based on real healthcare campaigns we've run.

Clicks

Qualified prospects landing on your membership page

$2 to $7 CPC

Leads

Pre screened, model aware inquiries captured

$18 to $55 CPL

Meet and greets booked

Confirmed intro visits on the calendar

$45 to $120 CPA

Show ups

Actually attend the meet and greet

70% to 86% show rate

Members enrolled

Signed up & paying monthly

$120 to $320 CAC

Your actual numbers depend on your monthly fee, your family pricing, your meet and greet conversion rate, and how long members stay. On the call, we'll map this to your practice.

The healthcare patient acquisition track record

The system that works for direct primary care is the same system filling calendars across cash pay healthcare.

An honest note

You won't find a direct primary care video on this page. Yet.

We haven't built one, because we're actively onboarding our first direct primary care practices right now. What we do have is a proven patient acquisition system already filling calendars in functional medicine, concierge, TRT, and wellness practices, models that share the same DNA as DPC: cash pay, membership driven, education heavy, and built on a long term patient relationship rather than a single visit.

The reason the system works isn't because we have signed up ten thousand DPC members, it's because we know cash pay membership acquisition. Search intent, conversion psychology, teaching an unfamiliar model, screening for fit, and nurturing a considered decision translate directly to your membership panel. We're applying them to direct primary care with founders' attention, not delegated to a junior account manager.

If you want to be one of our first DPC case studies, with direct access to the founders, custom built strategy, and a system tuned specifically for membership panels and employer enrollments, mention "first DPC case study" when you book the call.

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

Wellness Center in Fort Lauderdale

5x ROAS in month 3

TRT & HGH Clinic in Miami

+41 new patients in 90 days

IV Clinic in South Florida

12 to 15 new patients each month

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

DPC membership inquiries, last 7 days

📅 Family membership meet and greet · Tue 10:00am

📅 Self employed single plan inquiry · Wed 2:30pm

📅 Small business owner call · Wed 4:00pm

📅 Couple membership question · Thu 9:00am

📅 Switching from insurance clinic · Thu 11:30am

📅 Employer group enrollment call · Fri 3:00pm

+9 more this week

Results vary. Shown examples are representative of healthcare engagements we've run, not a guarantee. Direct primary care specific case studies coming as our first practice clients ramp up.

Who this is for

This works if you…

✓
Run a direct primary care practice on a flat monthly membership and want to fill or grow your panel.
✓
Want members who stay, families and individuals who renew for years, not one month sign ups who cancel.
✓
Are tired of relying on word of mouth and want a predictable flow of member ready inquiries every week.
✓
Are sick of explaining what DPC is to every caller and want ads that teach the model before they book.
✓
Want to land employer and small business deals to enroll teams in blocks, not just one member at a time.
✓
Believe in the model, real access, transparent pricing, and time with patients, and want your town to know it exists.
✓
Have room on your panel for more members each month and want to fill it predictably.
✓
Are ready to invest in growth ($2k+/mo ad spend, ideally $2-5k for meaningful panel growth).

Who this isn't for

Don't book a call if you…

✕
Bill insurance and are not actually running a cash pay membership model (this system is built for DPC economics).
✕
Want to compete purely on being the cheapest option in town (we position on access and value, not a race to the bottom).
✕
Expect guaranteed member numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Have no one to follow up on inquiries that need a conversation before they enroll.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 DPC slots open this month

If you want a full panel of members who value the model and stay,
we'll show you exactly how the system maps to your practice.

Free 30 minute strategy call. No pitch. We'll look at your market, your monthly fee, your family and add on pricing, your meet and greet conversion rate, and your renewal rate, and tell you straight whether this is right for your direct primary care practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for direct primary care practices

The patient acquisition system that fills your direct primary care panel with members who stay.