Can you bring in elective hand cases, not just workers comp and ER referrals?

Yes, and that is usually why hand surgeons call us. Trauma and workers comp keep your OR block busy but the reimbursement is set for you and often fought over. We build campaigns around the elective, higher value work you control: carpal tunnel release, trigger finger, thumb CMC arthritis, Dupuytren treatment, ganglion removal and wide awake procedures. We reach people who have limped along with numb hands or a locking finger for months and are finally ready to book.

Will this reduce how much I depend on primary care and ortho referrals?

That is the entire point. Instead of hoping a primary care office, urgent care or general ortho group remembers to send you the hand this month, we put your practice directly in front of people already searching for carpal tunnel surgery, trigger finger treatment and thumb arthritis relief in your area. You build a demand source you own, on top of the referral network you already have.

How long before a hand surgery practice sees booked consults?

Most practices see qualified consults inside the first two to three weeks once campaigns are live. Elective hand patients research carefully, so the first calls are often people comparing you to the big ortho group down the road. We build the funnel to win that comparison. From signed to first live campaign is usually under 14 days.

My before and after hand surgery ads keep getting rejected. Can you fix that?

Almost always, yes. Surgical incision photos, scar imagery and clinical hand close ups trip Meta and Google health policy constantly. We know which claims and visuals get flagged in hand and orthopedic surgery and how to write creative that earns the click without breaking the rules, so your account stays live instead of stuck in review.

What is the minimum monthly investment?

We recommend a minimum of $2,500/month in paid ad spend. Elective surgical patients are high value but lower volume than routine care, so the system needs enough spend to gather booking data and optimize toward the cases that fill your OR block predictably.

Do you require long term contracts?

No. Month to month, no setup fees. You stay because your elective schedule is filling with the right cases, not because a contract traps you.

Built exclusively for hand surgeons & hand and wrist practices

The patient acquisition system
that fills your elective schedule, not just your trauma call.

Workers comp and ER hands keep you in the OR, but someone else sets the fee and everyone fights over the case. We put your practice in front of people ready to finally fix the numb hands keeping them up at night, the finger that keeps locking, the thumb that aches with every jar lid, so your elective block fills on top of the referrals you already see. Demand you own, on your calendar.

Book a strategy call → See what your budget could do ↓

Only 4 hand surgery slots left this month · filling fast

Book your free hand surgery growth call

30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

The squeeze every hand surgeon feels

You trained an extra year on the hand. Why does the schedule still run you?

Every hand surgeon we talk to is fighting the same trade off. Trauma and workers comp fill the OR but the fee is fixed and the case is never really yours. Hospital owned groups and multi surgeon ortho practices absorb the referral pipeline. And the elective work that actually rewards a hand fellowship, carpal tunnel, trigger finger, thumb arthritis, Dupuytren, sits underbooked because the patients who need it never hear your name. Here is what we hear on the first call.

Trauma pays the bills, not the mission

Call and workers comp keep you busy at a fee someone else set. You want more of the elective cases where your fellowship training actually shows, but those are the hardest patients to reach on your own.

You live on other people's referrals

Primary care, urgent care and general ortho decide how full your elective block is. When their habits shift or a competitor courts them, your schedule pays for it.

Patients wait months, then Google

People tolerate numb hands, a locking finger or an aching thumb for months before they act. When they finally search, the practice that shows up first wins the case, not the most fellowship trained surgeon in town.

Predictive projections

What could a fuller elective schedule be worth?

Drag the sliders. Based on real campaign data from surgical and specialty practices, this shows what a steady flow of elective hand and wrist patients looks like financially.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,500

$2.5k$5k$10k$15k$20k

👤 Avg. hand surgery case value

$3,500

$800$4k$8k$12k$15k

A carpal tunnel or trigger finger release, a thumb CMC reconstruction, a Dupuytren case, plus imaging, therapy and second hand follow ups, add up fast. Most hand practices land between $2k and $6k per elective case. We'll calibrate yours on the call.

New hand patients this month

7 to 11

New booked consults

Case value from them

$24,500 to $38,500

Patients × avg case value

12 month cumulative revenue

$294k to $462k

If you run the system all year

Return on ad spend

9.8x to 15.4x

Revenue per $1 spent

These are real ranges from surgical and specialty campaigns we've run. Your actual numbers depend on your elective mix, how much you lean cash versus insurance, and your market. On the call, we'll map this to your practice specifically. Get your personalized hand surgery projection →

How it works

A hand surgery growth system, not a service.

Most agencies run generic "hand doctor ads" and hand you clicks. We built a predictive system that does one thing: deliver booked patients with real hand and wrist problems and the intent to treat them, on repeat, without you depending on referrals.

Intent capture by procedure

We separate the searches that look alike but book nothing alike. Someone Googling "carpal tunnel surgery near me," "why does my finger lock and pop" or "thumb hurts when I grip" is a different patient than a vague ache. We bid for the ones ready to be evaluated and treated.

Right patient filter

A funnel that pre frames the visit, addresses the quiet fears, surgery, downtime, "will I lose use of my hand," and surfaces patients ready to be seen this week. The consults you get on the calendar actually show up.

Compliant creative that stays live

Surgical incision photos, scar imagery and clinical hand close ups get accounts flagged fast. We write and design ads that earn the click while passing Meta and Google health policy, so your campaigns run instead of sitting in review.

Deductible aware, booked on your calendar

Elective hand demand climbs late in the year once deductibles are met and cools when they reset in January. We plan budget and messaging around that curve, and highlight wide awake and small incision options that lower the fear of surgery. The only KPI that counts: cases on your OR schedule.

Ready to see it applied to your hand surgery practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your elective block is filling, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you real hand and wrist patients.

No referral dependence

We won't leave your schedule at the mercy of primary care and general ortho offices that send hands one month and forget you the next. You get your own demand.

✓

Elective cases, not just clicks

We optimize toward carpal tunnel, trigger finger, thumb arthritis and Dupuytren consults, the work your fellowship was for, not vanity impressions.

✓

Built for medical compliance

We know exactly what gets a hand surgery account flagged, from incision photos to before and after grip shots, and how to run clean so your ads stay live.

✓

Up and running in days

From signed to first hand surgery campaign in under 14 days. No six week "discovery phase." We've done this in surgical verticals.

What to expect

The hand surgery numbers, unfiltered.

At $2,500/month here's what a typical hand surgery funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$3 to $9 CPC

Leads

Qualified hand and wrist inquiries

$30 to $70 CPL

Consults booked

Confirmed appointments on the calendar

$70 to $150 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Cases acquired

Evaluated, scheduled & treated

$200 to $420 CAC

Your actual numbers depend on your elective mix, how surgical your funnel is, and market competition. On the call, we'll map this to your practice.

Real practices. Real results.

Surgical practices like yours are already seeing it work.

"For years my elective schedule rose and fell on whichever ortho group felt like sending me the hand. Now carpal tunnel and trigger finger consults book themselves every week. My OR block is full of the cases I actually trained for, not just call."

Dr. Alan R. · Hand Surgery

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Hand surgery consults, last 7 days

📅 Numb hands at night, wants it fixed · Tue 9:30am · $$$

📅 Trigger finger, locking for months · Wed 1:00pm · $$$

📅 Thumb arthritis, can't open jars · Wed 3:30pm · $$$

📅 Dupuytren cord eval · Thu 10:00am · $$$

📅 Ganglion cyst on wrist · Thu 2:00pm · $$$

📅 Carpal tunnel, second opinion · Fri 11:00am · $$$

+9 more this week

Results vary. Shown examples are representative of surgical and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run a hand surgery practice or hand and wrist clinic treating carpal tunnel, trigger finger, thumb arthritis, Dupuytren, ganglions, tendon and nerve problems.
✓
Want to grow elective cases, carpal tunnel release, trigger finger, thumb CMC, Dupuytren, instead of living on trauma call and workers comp.
✓
Are tired of depending on referrals from primary care, urgent care and general ortho that come and go outside your control.
✓
Have open elective slots and an OR block that swings hard month to month.
✓
Have tried marketing before and ended up with disapproved surgical ads or leads that never booked.
✓
Want a trackable system, not guessing whether next month's schedule fills.
✓
Are ready to invest in growth ($2.5k+/mo ad spend) and want patients who actually show up.

Who this isn't for

Don't book a call if you…

✕
Want a flood of the cheapest possible leads with no intent.
✕
Don't have a licensed hand surgeon or medical provider on staff.
✕
Are only shopping for the cheapest agency on the market.
✕
Expect guaranteed case numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,500/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 hand surgery slots open this month

If you want predictable elective case flow,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your elective mix, your referral picture, your market and your budget, and tell you straight whether this is right for your hand surgery practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for hand surgeons and hand and wrist practices

The patient acquisition system that fills your elective schedule, not just your trauma call.