What does a lactation consultant marketing agency actually do?

We run the paid ads on Google and Meta that put your lactation practice in front of the exhausted new moms near you who are searching at 2am because the baby will not latch and feeding hurts, then we walk them through booking and hand them to you as a confirmed consult. We are not a branding shop. Our whole job is turning ad spend into new mothers sitting in your office or on your in home visit list, tracked from click to kept appointment.

New moms only need help for a few weeks. How do ads reach them in time?

That short window is exactly why paid ads beat waiting on word of mouth. We reach her in two places: in pregnancy, when she is planning a prenatal class and setting up support before the baby comes, and in those raw first two weeks, when she is up in the dark googling baby wont latch and nipple pain breastfeeding. Because we catch both moments, your calendar is not living or dying on whether a friend happened to mention your name in that tiny window.

How long before my lactation schedule starts filling up?

Most private practice lactation consultants see their first booked consults inside the first one to two weeks of a live campaign, because the need is so urgent and immediate. Month one is about learning which searches and messages convert in your city. Months two and three are where the cost per booked mom drops and your prenatal classes and postpartum visits fill on a steady rhythm instead of the feast or famine most IBCLCs live with.

Most hospitals offer free lactation help. Why would moms pay an IBCLC?

Because free hospital help is fifteen rushed minutes before discharge, and then she is home alone with a screaming baby and nobody answering the phone. A private IBCLC gives her a full hour, a real plan, a weighted feed, tongue tie screening and follow up texts. We name that gap in the ads, so the mom who books already understands she is paying for time, expertise and someone who actually picks up, not for something she could have gotten for free.

A lot of my visits are cash or out of network superbills. Will moms actually pay?

Yes, when the message meets the fear underneath it: a mom terrified her baby is not gaining weight, in pain every feed, and one bad night from quitting breastfeeding she desperately wanted to keep. A mother living that is not price shopping. We attract moms who can invest, explain how a superbill and reimbursement work up front, and warm them so the consult is about her and her baby, not sticker shock over the fee.

What is the minimum monthly investment and do you lock me into a contract?

We recommend a minimum of $1,500/month in ad spend so the system gathers enough data to optimize and outrank the free hospital listings and the big pump brands on the same lactation searches. We work month to month with no setup fee and no long term contract. You stay because your consult calendar is full, not because paperwork traps you.

Built exclusively for private practice lactation consultants and IBCLCs

A steady stream of new moms who need you now,
booked straight onto your consult calendar.

Right now a mother near you is up at 2am with a baby who will not latch, feeding through cracked and bleeding nipples, one hard night away from quitting the breastfeeding she desperately wanted. She is typing lactation consultant near me into her phone with one hand. We find her in that exact moment, show her that help exists, and hand her to you as a booked consult. Serious moms who will show up and invest, not clicks and not no shows.

Book a strategy call → See what your budget could do ↓

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30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What does a full lactation consult calendar actually earn?

Move the two sliders to your own budget and average client value. Using ranges we have actually seen across lactation and maternal health campaigns, you will get a grounded picture of what a month of new consults is worth once your prenatal classes, in home visits and follow ups are booked with moms who complete the plan.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$1,500

$1.5k$4k$8k$12k$15k

👤 Avg. client value

$350

$150$500$1k$1.5k$2k

A lactation client rarely comes once. Between a prenatal class, the first latch consult, a weighted feed follow up and a package of visits, client value often lands between $250 and $800. We will calibrate this on the call.

New clients this month

14 to 20

New booked consults that start care

Revenue from them

$4,900 to $7,000

Clients × avg client value

12 month cumulative revenue

$58k to $84k

If you run the system all year

Return on ad spend

3.2x to 4.6x

Revenue per $1 spent

Every range here comes from live maternal health and healthcare campaigns. Where you land inside it depends on your consult and package fees, how well you convert an inquiry into a booked visit, and how crowded your local market is. Book the call and we will rebuild this projection around your practice. Get your personalized lactation projection →

How it works

A lactation client growth system, not a service.

Here is the trap most private practice IBCLCs fall into. You earned the certification, the clinical hours, the scale and the tongue tie training, then you wait on the pediatrician down the street, the doula group and word of mouth in the moms Facebook chat to send you clients. Those referrals arrive in trickles, they are wildly uneven month to month, and your calendar swings from slammed to silent for no reason you can control. We engineer a repeatable, policy safe machine whose entire job is to keep new mothers, women who have never heard your name, landing on your consult calendar week after week.

Catch her the night it hurts

The moment a mom near you types baby wont latch, nipple pain when breastfeeding, or lactation consultant near me into Google, or scrolls a new baby group at midnight, your offer is what meets her. We also catch her earlier, in pregnancy, when she is booking a prenatal breastfeeding class. We target the real worry behind the search, the low weight gain, the pain, the fear of giving up, so the traffic is moms already hunting for a real answer.

Ads that survive health review

Anything touching babies, breastfeeding and infant health sits inside a strict tier of Meta and Google policy. One clumsy claim about weight gain or supply and the account is flagged. We write and structure every asset to clear that review the first time, which is why our clients keep running while sloppier competitors get shut off overnight.

Warm her before she calls

Between the first click and your inbox, we show her what a real IBCLC visit looks like, why an hour with a weighted feed and a latch plan beats a rushed fifteen minutes at the hospital, and how a superbill works if she is out of network. By the time she requests a consult she already trusts that this is worth paying for, so you are not starting cold or defending your fee.

Consults, not vanity metrics

We are graded on one line: how many new consults got booked and how many showed up. Reach, likes and impressions are just the plumbing. If your calendar is not filling, nothing else counts, and we run the numbers with you that way every month.

Ready to see it applied to your lactation practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

Nothing to lock you in

We work month to month on purpose. The day your consult calendar stops filling is the day you should be free to walk, so we earn the next month every month.

Zero to begin

No onboarding invoice, no build fee. Every dollar you commit is pointed at one target, putting new moms who need you in front of your calendar.

Your ad account stays alive

The fastest way to lose a lactation campaign is a claim about supply or weight gain that trips health review. We know the exact words and framing that keep your account in good standing instead of suspended overnight.

✓

Judged on one number

Consults that showed and care plans that started. That is the only scoreboard we care about, and the only one we send you.

✓

Built for real client value

Because we educate before the consult, moms arrive understanding the value of a full IBCLC visit and a package of follow ups. The conversation is about her and her baby, not sticker shock over the fee or the superbill.

✓

Live inside two weeks

We have launched this kind of vertical before, so there is no endless discovery. Signed today means your first compliant lactation campaign is running in under 14 days.

What to expect

The lactation practice numbers, with nothing hidden.

Start a campaign at $1,500/month and this is the shape of a typical lactation funnel, stage by stage, pulled from work we have already run.

Clicks

Pregnant and new moms landing on your page

$1 to $4 CPC

Leads

Inquiries that fit your lactation services

$12 to $30 CPL

Consults booked

A time held on your calendar for a lactation visit

$28 to $60 CPA

Consults show

She keeps the visit, in office, in home or virtual

70% to 88% show rate

Care started

She commits and begins a plan or package with you

$60 to $130 CAC

Your actual numbers depend on your consult and package fees, your booking close rate, and your market competition. On the call, we will map this to your practice.

Real healthcare practices. Real results.

Maternal health and healthcare practices like yours are already seeing it work.

"I used to hope the pediatricians and doulas remembered me, and some weeks my calendar was just empty. Now new moms find me on their own, my prenatal classes fill, and I finally have a waitlist for in home visits instead of praying for a referral."

Megan R., IBCLC · Private Lactation Practice

Neuro Rehab Center

+26 new patients in 60 days

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Lactation consults, last 7 days

📅 New latch and pain consult · Tue 9:30am · $$$

📅 New tongue tie assessment · Wed 1:00pm · $$$

📅 New in home visit, low weight gain · Wed 4:30pm · $$$

📅 New prenatal breastfeeding class · Thu 10:00am · $$$

📅 New back to work pumping plan · Thu 2:00pm · $$$

📅 New virtual follow up consult · Fri 11:00am · $$$

+13 more this week

Results vary. Shown examples are representative of maternal health and healthcare engagements we have run, not a guarantee.

Who this is for

This works if you…

✓
You run a private practice as an IBCLC or lactation consultant, seeing moms in office, in home or virtually.
✓
You lean too heavily on referrals from pediatricians, OBs, doulas and the local mom groups, and your calendar swings from full to empty.
✓
You are tired of unpredictable months where you cannot tell if next week will be booked solid or dead quiet.
✓
You want to be the local name for lactation before another consultant or the hospital program claims that spot.
✓
You would rather have fewer, serious moms who value your time and complete a plan than a flood of tire kickers wanting free advice.
✓
You want to see the math behind next month instead of hoping the referrals show up.
✓
You can put at least $1.5k a month behind ads and let us run them compliantly.

Who this isn't for

Don't book a call if you…

✕
You want ads that promise a guaranteed milk supply or weight gain. That crosses a line we will not cross.
✕
No credentialed lactation consultant is actually seeing the mom and owning the care plan.
✕
Your only question about an agency is who is cheapest.
✕
You want a signed guarantee of exact client counts. Anyone honest in this space will not give you one.
✕
A $1,500 a month ad budget is out of reach right now.
✕
You are outside healthcare. This is all we do, no exceptions.
✕
You need to approve every headline and audience. Hire us to drive, or do not.

A steady stream of new moms who need you now, booked straight onto your consult calendar.