Built exclusively for pediatric practices & independent pediatricians

The patient acquisition system
that fills your panel with new families, year after year.

Q: How does pediatric demand change through the year and do you plan for it?

Yes. Sports and back to school physicals surge in summer, sick visits and flu shots spike in fall and winter, and well child visits run steady all year. We push physical and vaccine campaigns ahead of each rush and lean into new family acquisition in the slower months, so your schedule stays full instead of swinging from packed to empty.

Parents are already searching for a pediatrician near them who takes their insurance and can see their child this week. The question is whether they find you or the hospital owned group down the road. We put your practice in front of those families and turn the search into a booked first visit, so your schedule stays full through summer physicals, flu season and every month in between. Demand you own, on your calendar.

Book a strategy call → See what your budget could do ↓

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

The squeeze every independent pediatrician feels

Why does the hospital group get the new families and you get the leftovers?

Every independent pediatrician we talk to is fighting the same three forces. The hospital owned group buys the top of Google and the OB referral pipeline for newborns. Retail clinics and pediatric urgent care skim the quick sick visits and vaccines. And parents pick a practice in about the time it takes to read a few reviews and confirm you take their plan. Here is what we hear on the first call.

The big group owns the search results

When a parent Googles a pediatrician near them, the hospital network and the largest multi location group sit at the top. You are a better doctor, but they never scroll far enough to find you.

You depend on OB and hospital referrals

Newborn families arrive because an OB office or the hospital nursery handed out a name. When those habits shift or a competitor courts them, your new patient flow dries up and you feel it for years.

Parents choose in minutes, on reviews and insurance

A family decides based on who shows up first, who has the reviews, and who clearly takes their plan and can see them soon. If that is not obviously you, they book the practice that made it easy.

Predictive projections

What could a steady flow of new families do for your practice?

Drag the sliders. Based on real campaign data from pediatric and family practices, this shows what a consistent flow of new families looks like financially, over the years each child stays with you.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👶 Lifetime value of one new family

$3,000

$500$4k$8k$12k$15k

A single newborn can mean eighteen years of well visits, vaccines, sick visits and physicals. A family with two or three kids multiplies it. Most practices land far above their first year value once you count the full run. We'll calibrate yours on the call.

New families this month

9 to 13

New booked first visits

Lifetime revenue from them

$27,000 to $39,000

Families × avg lifetime value

12 month cumulative revenue

$324k to $468k

If you run the system all year

Return on ad spend

13.5x to 19.5x

Revenue per $1 spent

These are real ranges from pediatric and family practice campaigns we've run. Your actual numbers depend on your payer mix, how many siblings each family brings, and your market. On the call, we'll map this to your practice specifically. Get your personalized pediatric projection →

How it works

A pediatric growth system, not a batch of ads.

Most agencies run generic "kids doctor" ads and hand you clicks. We built a predictive system that does one thing: deliver booked first visits from real families in your area who need a pediatrician now, on repeat, without you waiting on the hospital referral list.

Intent capture by the search that matters

We separate a parent typing "pediatrician near me accepting new patients" or "kids doctor open Saturday" from someone idly browsing. We bid for families ready to switch or choose a first pediatrician, and answer their two questions up front: do you take my insurance, and can you see us soon.

Right family filter

A funnel that pre frames the first visit, calms the quiet worries every parent has, and surfaces families ready to book this week. It confirms your plans accepted and new patient openings before they ever call, so the families who book actually show up.

Compliant creative that stays live

Ads with children, health claims and parent targeting get pediatric accounts flagged fast. We write and design creative that earns the click while passing Meta and Google health policy, so your campaigns run instead of sitting in review.

Seasonally tuned, booked on your calendar

We push sports and back to school physicals ahead of summer, lean into flu shots and sick visits in fall, and keep new family acquisition steady in the quiet months. The only KPI that counts: new families seen, panels growing, chairs full.

Ready to see it applied to your pediatric practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your panel is growing, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting real families into your practice.

No referral dependence

We won't leave your growth at the mercy of OB offices and hospital nurseries that send newborns one month and forget you the next. You get your own demand.

✓

New families, not just clicks

We optimize toward booked first visits and full panels, the families who bring years of well visits and siblings, not vanity impressions.

✓

Built for medical compliance

We know exactly what gets a pediatric account flagged, from images of children to health claims, and how to run clean so your ads stay live.

✓

Up and running in days

From signed to first pediatric campaign in under 14 days. No six week "discovery phase." We've done this in your exact vertical.

What to expect

The pediatric numbers, unfiltered.

At $2,000/month here's what a typical pediatric funnel looks like based on real campaigns we've run.

Clicks

Parents landing on your offer page

$1.50 to $5 CPC

Leads

Qualified new family inquiries

$15 to $40 CPL

First visits booked

Confirmed appointments on the calendar

$35 to $80 CPA

Show ups

Actually walk through the door

65% to 82% show rate

Families acquired

Seen & added to your panel

$110 to $230 CAC

Your actual numbers depend on your payer mix, how many siblings each family brings, and your market competition. On the call, we'll map this to your practice.

Real practices. Real results.

Practices like yours are already seeing it work.

"For years my new families came from whichever OB office happened to remember us. Now we have our own steady stream of parents booking first visits, and our summer physical weeks are packed instead of hoping the referrals show. My panel is finally growing on my terms."

Dr. Priya N. · Pediatrics

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Pediatric bookings, last 7 days

📅 New family, two kids, needs a pediatrician · Tue 9:30am · ★

📅 Back to school physical, ages 7 and 10 · Wed 1:00pm · ★

📅 Newborn first visit, just left the hospital · Wed 3:30pm · ★

📅 Sports physical for the fall season · Thu 10:00am · ★

📅 Same day sick visit, fever and cough · Thu 2:00pm · ★

📅 Switching practices, wants Saturday hours · Fri 11:00am · ★

+16 more this week

Results vary. Shown examples are representative of pediatric and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run a pediatric practice, independent, group, concierge or direct primary care pediatrics.
✓
Want to grow your panel with new families, newborns, switchers and multi child households, instead of waiting on the referral list.
✓
Are tired of depending on OB and hospital referrals that come and go outside your control.
✓
Have open slots midweek and a schedule that swings hard between physical season and the quiet months.
✓
Have tried marketing before and ended up with disapproved ads or leads that never booked.
✓
Want a trackable system, not guessing whether next month's schedule fills.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want families who actually show up.

Who this isn't for

Don't book a call if you…

✕
Want a flood of the cheapest possible leads with no intent.
✕
Don't have a licensed pediatrician or medical provider on staff.
✕
Are only shopping for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

Good questions

Everything you're wondering, answered.

How do I get new families when parents just search pediatrician near me accepting new patients?

That exact search is the whole game, and it is where most practices lose. When a parent types pediatrician near me accepting new patients, the offices that show up first with strong reviews and a clear this office is taking new patients message win the family. We put your practice at the top of those searches, answer the two questions every parent has, do you take my insurance and can you see us soon, and route them straight to a booked first visit.

How is a pediatric family worth so much over time?

One newborn who joins your panel can mean eighteen years of well child visits, vaccines, sick visits, sports physicals and referrals. A family with two or three kids multiplies that. That is why a pediatric practice can invest more to earn a new family than most specialties, and why filling your panel now compounds for a decade. On the call we map your real per family lifetime value so the numbers are yours, not a template.

Will this help me compete with the hospital owned pediatric group and the urgent care down the street?

Yes, and that is usually why independent pediatricians call us. Hospital systems and big multi location groups buy the top of the search results and the OB referral pipeline, while retail clinics and pediatric urgent care skim your sick visits. We give you a demand source you own, so new families find you directly instead of defaulting to the biggest name or the closest walk in.

My ads with kids keep getting rejected. Can you fix that?

Almost always, yes. Ads that feature children, health claims and audiences built around parents trip Meta and Google policy constantly, and pediatric accounts get flagged fast. We know which images, claims and targeting get pediatric ads disapproved and how to write creative that earns the click and stays live, so your campaigns run instead of sitting in review.

How does pediatric demand change through the year and do you plan for it?

Sports and back to school physicals surge in summer, sick visits and flu shots spike in fall and winter, and well child visits run steady all year. We push physical and vaccine campaigns ahead of each rush and lean into new family acquisition in the slower months, so your schedule stays full instead of swinging from packed to empty.

What is the minimum monthly investment and do you require a contract?

We recommend a minimum of $2,000/month in paid ad spend so the system gathers enough booking data to optimize predictably. There are no long term contracts and no setup fees. It is month to month, and you stay because your panel is growing, not because a contract traps you.

The patient acquisition system that fills your panel with new families, year after year.