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Built exclusively for memory care and senior living communities

The patient acquisition system
that fills your memory care beds with private pay move ins.

We reach the daughter searching at 11pm after her mother wandered out of the house, the son whose dad can no longer be left alone, the family staring down an Alzheimer diagnosis, the exact moment they look for a safe place. Then we turn them into booked tours at your community, and only your community. No more paying a referral site a fee on every move in or waiting for occupancy to drift up on its own.

Book a strategy call → See what your budget could do ↓
Only 4 memory care community slots left this month · filling fast
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30 min · No cost · No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
If this sounds familiar…

You built a community where families can finally breathe, where mom is safe and known by name. Yet your occupancy still rides on referral sites that take a cut and hospital discharge planners who forget you exist.

We have heard the same story from enough executive directors and owners to know the pattern. Here is what most memory care communities look like before they have a real move in acquisition system, and what changes once they do.

Before

  • Your move ins depend on whether A Place for Mom and Caring.com sent you a family this month, and you pay them a fee worth a month of rent.
  • The same lead is handed to three competing communities at once, so your sales director is in a race you did not choose.
  • Empty memory care suites sit unsold while your fixed costs for staff and the secured wing keep running every single day.
  • The big regional operators own the top of Google for every dementia care search in your city.
  • A worried daughter fills out a form at 11pm, no one replies until morning, and she has already toured somewhere else.
  • You boosted a Facebook post with a sunset photo and got likes from people decades away from needing memory care.
  • Occupancy feels like weather, not a plan, so you cannot forecast revenue or justify a second building to ownership.
  • Your tours are flat, your census dips every time a resident passes or moves to skilled nursing, and nothing refills it on purpose.

After our system

  • New tour requests arriving every week from families who found your community on purpose, sent to you alone.
  • A direct channel that fills beds without a referral site taking a cut of your monthly rate.
  • Campaigns that catch the family at the exact crisis moment, then follow up in minutes while they still care.
  • You show up above or beside the big operators on memory care near me, winning on trust and a real sense of safety.
  • The 11pm daughter gets a warm reply fast and books a tour before she calls anyone else.
  • One number that matters: tours booked that turn into signed move ins, not likes and reach.
  • A refill engine that replaces natural move outs before an empty suite costs you a full month of rent.
  • Predictable occupancy you can plan around, staff against, report to ownership, and grow.
Predictive projections

See what a steady flow of private pay memory care move ins is actually worth.

Drag the sliders. We will show you, based on real campaign data from healthcare businesses, what predictable move in flow looks like financially once new tours turn into signed residents at your community.

👇 Drag the sliders to match your community
$2,000
$2,000
$2k$5k$8k$12k$15k
$70,000
$70,000
$20k$70k$120k$160k$200k
Memory care compounds hard. One resident bills every month they stay: roughly $5,000 to $9,000+ a month, with an average length of stay often around two to three years. That is why a single move in can be worth well over a hundred thousand dollars. We will calibrate this on the call to your monthly rate and typical length of stay.
New residents this month
2 to 4
New signed move ins
Value of new residents
$140k to $280k
Move ins × avg lifetime value
12 month cumulative value
$1.6M to $3.3M
If you run the system all year
Return on ad spend
10x to 20x
Value per $1 spent
These are real ranges from healthcare campaigns we have run. Your actual numbers depend on your monthly rate, your tour to move in conversion, your average length of stay, and your local competition. On the call, we will map this to your community specifically. Get your personalized occupancy projection →
How it works

A memory care growth system, not a boosted senior living post.

Most agencies run a few likes and hand you a report full of clicks. We built a compliant system that does one thing for memory care communities: reach families the moment they look for a safe place for a parent with dementia, and turn them into booked tours and signed move ins.

01

Crisis moment reach

We meet families the moment they search for memory care near me, dementia care facility, Alzheimer care home or secured memory care, with creative that speaks to the fear and guilt of an adult child who can no longer keep a parent safe at home. Real intent, not idle scrolling.

02

Compliant by design

Targeting people by a dementia or Alzheimer diagnosis, by age, or by health condition trips sensitive category rules and gets ad accounts restricted. We reach the family doing the searching and describe your community honestly, so campaigns pass review and your account stays safe.

03

Answered in minutes

The tour goes to the community that replies first and feels safe. Our funnel captures the inquiry and triggers fast automated follow up, so the daughter who filled out a form at night hears back before she calls the operator across town.

04

Booked on your calendar

The only KPI that matters: tours booked, a tour calendar that stays full, and signed move ins that lift occupancy. Everything we run ladders up to that number, weighted toward the private pay residents you want most.

Ready to see it applied to your memory care community? Book a call →
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

✕

No long term contracts

Month to month. You stay because your tour calendar is full and beds are filling, not because a contract says you have to.

✕

No setup fees

We do not charge you to start. Your investment goes where it belongs, into getting families to tour your community.

✕

No per move in referral fees

We do not take a cut of your monthly rate the way a referral site does. The move ins we generate are yours to keep.

✓

One focus only

Tours booked that turn into signed move ins. Likes and reach are noise. We report on what fills your beds and your census.

✓

Built for the real buyer

We speak to the worried adult child making the decision, not the resident, so you get families ready to tour, not tire kickers.

✓

Live in under 14 days

From signed to first compliant campaign in under 14 days. No six week discovery phases. You will see qualified tour requests building within the first 30 days.

What to expect

The memory care numbers, unfiltered.

At $2,000/month here is what a typical memory care funnel looks like based on real healthcare campaigns we have run.

Clicks
Local families landing on your memory care page
$4 to $10 CPC
Inquiries
Families asking about care, cost and availability
$50 to $110 CPL
Tours booked
Confirmed in person or virtual tours scheduled
$130 to $280 CPA
Tours held
Family keeps the tour appointment
60% to 80% show rate
Signed move ins
Tour turns into a resident starting care
$500 to $1,200 CAC
Your actual numbers depend on your monthly rate, your tour to move in conversion, and your market competition. On the call, we will map this to your community.
The healthcare patient acquisition track record

The system that fills a memory care census is the same system booking calendars across trust heavy, high value healthcare.

An honest note

You won't find a memory care video on this page. Yet.

We haven't built one, because we are actively onboarding our first memory care communities right now. What we do have is a proven patient acquisition system already filling calendars in therapy, senior focused and high value elective care, verticals that share the same DNA as memory care: an emotional, considered decision made by a family member, a very high lifetime value, a real trust and safety barrier, and strict rules on how you can advertise care to seniors and the families choosing for them.

The reason the system works is not that we have run a secured dementia wing, it is because we understand high trust, high value patient acquisition. Local search intent, conversion psychology, compliant creative, and fast follow up translate directly to your tour calendar. We are applying them to memory care communities with founders' attention, not handing you to a junior who boosts a post.

If you want to be one of our first memory care case studies, with direct access to the founders, a custom built strategy, and a system tuned specifically for filling your beds with private pay residents, mention "first memory care case study" when you book the call.

Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Wellness Center in Fort Lauderdale
5x ROAS in month 3
Spine & Wellness Center
+30 new patients in 60 days
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
IV Clinic in South Florida
12 to 15 new patients each month
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Tours booked, last 7 days
📅 Mom with Alzheimer, wandering at night · Tue 10:00am
📅 Dad left the stove on again, family scared · Wed 11:30am
📅 Private pay, needs a secured neighborhood · Wed 2:00pm
📅 Moving from assisted living, care increased · Thu 9:30am
📅 Out of state son, touring for his mother · Thu 1:00pm
📅 After a hospital stay, cannot go back home · Fri 3:00pm
+6 more this week
Results vary. Shown examples are representative of healthcare engagements we have run, not a guarantee. Memory care specific case studies coming as our first communities ramp up.
Good questions

Everything you're wondering, answered.

How does marketing for a memory care community actually work, and why is it different from assisted living?
Memory care is a different sale than assisted living, and the marketing has to respect that. Your buyer is almost never the resident. It is an exhausted adult daughter or son, often managing guilt, who needs to trust that mom will be safe in a secured neighborhood with staff trained for wandering, sundowning and aggression. We build campaigns and a landing experience that speak to that specific fear, not generic senior living stock photos. We reach families searching for dementia and Alzheimer care, answer the questions they are too overwhelmed to ask out loud, and turn them into booked tours. The goal is not clicks. It is a filled calendar of families walking your halls and move ins that lift your occupancy.
Families start searching after a scary incident. How do you get them to tour my community first?
Memory care is bought in a crisis window. A parent wanders out of the house, leaves the stove on, has a fall, or gets a diagnosis that mom cannot live alone anymore, and an adult child starts searching that same night, often after 10pm. We run local intent campaigns so your community shows up the moment they type memory care near me, dementia care facility or assisted living for Alzheimer in your city, then we back it with fast automated follow up that replies in minutes. In this market the family tours the community that answers first and feels safe. We make sure that is you, not the referral site or the operator across town.
How do I fill beds without paying A Place for Mom a big referral fee on every move in?
Referral networks like A Place for Mom and Caring.com can bring move ins, but they often charge a fee worth a month or more of rent per resident, and they hand the same family to several competing communities at once. That is expensive occupancy you do not own. We build a direct channel: families find your community first, tour, and move in without a middleman taking a cut of your rate. You still answer the referral calls if you want them, but every month more of your occupancy comes from demand you created and keep. Over a year that is the difference between renting your census and owning it.
How fast will tours start, and how do searches like memory care near me actually work?
Most communities see qualified tour requests inside the first 30 days and a noticeably fuller tour calendar by month two or three. We target high intent local searches such as memory care near me, dementia care facility, Alzheimer care home and secured memory care across your city and the suburbs your families actually come from, plus retargeting for families still comparing communities. A memory care move in is an emotional, high stakes decision, so families often tour two or three communities, talk to siblings, and sleep on it before they sign. We track the full path from first click to booked tour to a signed move in, so you see what is truly driving occupancy, not vanity clicks.
Can you run memory care ads without my account getting flagged for sensitive targeting or health claims?
Yes, and this is exactly where many communities get burned. Ads that target people by a dementia or Alzheimer diagnosis, by age, or by health condition trip Meta and Google sensitive category rules and get disapproved or get the ad account restricted. We write and structure every campaign to describe your community and reach the family doing the searching, without profiling the senior or promising a medical outcome. Your campaigns run clean, your ad account stays safe, and the worried daughter looking for a secure place for her father still understands exactly why your community is the one to tour.
What does it cost to start and how do I book a call?
We recommend a minimum of $2,000/month in ad spend. For a single community working to lift occupancy that is often enough to keep new tours booking. Communities in a competitive metro, with a large empty neighborhood to fill, or a group operating several buildings usually invest $3,500 to $8,000/month, because a single memory care resident can represent well over a hundred thousand dollars across their stay and rewards broader reach and stronger follow up. There is no setup fee and no long term contract. To start, book the free 30 minute strategy call on this page and we will map the numbers to your community and census goal.
Who this is for

This works if you…

  • ✓
    Run a memory care community or a senior living community with a memory care neighborhood, single site or a small group.
  • ✓
    Want more private pay move ins, families ready to tour and sign, not just names from a referral site.
  • ✓
    Are tired of paying a fee on every move in and sharing the same lead with competing communities.
  • ✓
    Have empty suites costing you money while your staff and secured wing run at full cost.
  • ✓
    Want to win memory care near me locally, ahead of the big regional operators in your city.
  • ✓
    Can respond to new inquiries quickly, or want us to help you build that fast follow up.
  • ✓
    Are ready to invest in growth ($2k+/mo ad spend) with compliant, safe campaigns.
Who this isn't for

Don't book a call if you…

  • ✕
    Want to target seniors by a dementia diagnosis or health condition in ways that break platform rules. We do not do that, ever.
  • ✕
    Do not actually operate a memory care community and have no plan to.
  • ✕
    Are looking for the cheapest agency on the market.
  • ✕
    Expect guaranteed move in numbers (nobody serious in healthcare will promise that).
  • ✕
    Cannot commit at least $2,000/month to ad spend.
  • ✕
    Have no way to respond to new inquiries within an hour or two (in memory care, speed wins the tour).
  • ✕
    Aren't in healthcare. We really mean it, healthcare only.
4 memory care community slots open this month

If you want an occupancy that climbs and holds all year,
we'll show you exactly how the system maps to your community.

Free 30 minute strategy call. No pitch. We will look at your city, your monthly rate, your private pay mix, your tour to move in conversion, and your follow up process, and tell you straight whether this is right for your memory care community.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for memory care communities
Book your free community call →