Can families really find our hospice on their own instead of waiting on a hospital referral?

Yes, and more of them do every year. Adult children caring for a declining parent search things like hospice near me, when to call hospice, and does Medicare pay for hospice at home, usually late at night after a rough day. We put your agency in front of that search and walk the family toward a call with your team, so you are not fully dependent on discharge planners and physician referrals.

Is it appropriate to advertise hospice care?

When it is done with dignity, yes. Most families wish someone had told them about hospice sooner. Our messaging never pressures anyone. It explains what hospice is, that Medicare covers it, and that comfort focused care can start at home, so families who are already suffering can find real help earlier instead of in the final days.

How do you handle Medicare and eligibility questions before the family calls?

Our pages explain the hospice benefit, the six month prognosis guideline and what the family pays, which is usually nothing under Medicare, before anyone picks up the phone. Your intake team spends less time answering the same basic questions and more time on compassionate conversations that lead to a same week admission when the patient qualifies.

What is the minimum monthly investment?

We recommend a minimum of $2,000 per month in paid ad spend. Below that, the system does not gather enough data to optimize predictably for a steady flow of qualified hospice inquiries in your service area.

Do you require long term contracts?

No. Month to month, no setup fees. You stay because your census is climbing with families who chose you directly, not because a contract locks you in.

Built exclusively for hospice & palliative care agencies

A family is searching for hospice tonight. Make sure they find you.

When a daughter realizes her father is not going to get better, when the hospital says there is nothing more to do, when mom stops eating and the caregiver is exhausted, someone opens their phone and types "hospice near me." We make sure your agency is the answer they reach, then guide that family into a call with your intake team, gently and with dignity. No discharge planner required. Steady admissions, month after month.

Book a strategy call → See what your budget could do ↓

Only 4 hospice agency slots left this month · filling fast

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30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What could a fuller census actually be worth?

Drag the sliders. Based on real campaign data from home health and end of life care providers, we will show you what a steady flow of family driven inquiries looks like for your average daily census.

👇 Drag the sliders to match your agency

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. revenue per hospice admission

$12,000

$3k$9k$16k$23k$30k

A single admission is reimbursed across the full length of stay, so its value depends on how early the family reaches you. Patients who enroll sooner receive better care and are worth far more than a last week referral. We will calibrate this on the call.

New admissions this month

2 to 4

Families who choose you

Revenue from them

$24,000 to $48,000

Admissions × avg value

12-month cumulative revenue

$288k to $576k

If you run the system all year

Return on ad spend

12x to 24x

Revenue per $1 spent

These are real ranges from home health and end of life care campaigns we have run. Your actual numbers depend on your service area, your length of stay, and how early families reach you. On the call, we will map this to your agency specifically. Get your personalized hospice projection →

How it works

Reach the family before the crisis, not after.

Most hospice admissions arrive far too late, sometimes in the final days, because the family did not know hospice was an option or was afraid to ask. That delay is heartbreaking for them and unsustainable for you. When your census depends entirely on hospital and nursing home referrals, one slow discharge week empties your schedule. Here is how our system gives you a stream of admissions you actually control.

We meet the family at the moment of realization

An adult child watches a parent decline and starts to wonder if it is time. They search "when to call hospice" or "hospice care at home" at midnight, scared and unsure. Your ads and pages meet that exact moment with plain language, reassurance, and a calm next step toward a conversation with your team.

We qualify gently before your intake picks up

Our intake flow surfaces where the patient is, whether they have a terminal diagnosis, and whether Medicare or another plan applies, all before a human answers. Curious browsers and people who need home care rather than hospice are routed appropriately, so your team spends its energy on families genuinely ready to talk.

We compound your data every month

Each admission teaches the campaigns which neighborhoods, searches and messages bring families who enroll and stay. Cost per admission trends down while your average daily census climbs, even during the weeks the hospitals and skilled nursing facilities send you nothing.

We report on admissions, not clicks

Impressions and likes do not raise your census or support your nurses. We measure inquiries that become an eligibility conversation and, where appropriate, a completed admission. That single number is what we hold ourselves accountable for.

Ready to see it applied to your hospice agency? Book a call →

Why this is different

Low risk to start. Handled with dignity.

Hospice marketing has its own landmines, clinical and emotional. Here is how we keep you out of them.

You are never trapped

Billed monthly, cancel any time. We earn the next month by keeping admissions coming, not by burying you in a yearlong agreement.

Zero onboarding fee

Nothing to start. Every dollar you commit goes into reaching families in your service area, not into a setup invoice.

No more referral roulette

When a hospital changes its discharge process or a nursing home shifts to another provider, your census should not collapse with it. We give you a stream that does not depend on one relationship.

✓

We speak ad policy fluently

End of life language and sensitive targeting get accounts flagged fast. We craft creative and copy that clears Meta and Google review on the first pass, so your campaigns never go dark mid month.

✓

We respect the family and the moment

No fear tactics, no pressure, no false hope. Every ad and page is written the way you would want your own family spoken to, which is exactly why families trust the team they call.

✓

Live in under two weeks

Sign today, see your first hospice campaign collecting inquiries inside 14 days. No drawn out audit phase, because we already understand this field.

What to expect

The hospice numbers, unfiltered.

At $2,000/month here is what a typical hospice funnel looks like based on real campaigns we have run for end of life and home health providers.

Clicks

Families landing on your offer page

$3 to $8 CPC

Inquiries

Qualified family conversations started

$30 to $70 CPL

Eligibility calls

Confirmed intake conversations

$90 to $180 CPA

Home visits

Team meets the patient and family

60% to 75% show rate

Admissions

Patients enrolled & on service

$400 to $850 per admission

Your actual numbers depend on your service area, your length of stay, and local competition. On the call, we will map this to your agency.

Real practices. Real results.

Care providers like you are already seeing it work.

"Our census used to swing with whatever the two big hospitals discharged that week, and the hardest part was knowing families out there needed us and did not know we existed. Now they reach us directly, and they reach us earlier, which means we can actually care for them the way hospice is meant to. It changed how stable this whole agency feels."

Karen L., RN · Hospice Administrator

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Hospice inquiries, last 7 days

📅 New family inquiry · at home care · Tue 9:30am

📅 New eligibility call · dementia patient · Tue 2:00pm

📅 New hospice consult · post hospital · Wed 11:00am

📅 New family inquiry · Medicare question · Wed 3:30pm

📅 New home visit booked · Thu 10:00am

📅 New admission started · Fri 1:00pm

+6 more this week

Results vary. Shown examples are representative of healthcare engagements we have run, not a guarantee.

Who this is for

This works if you…

✓
Run a hospice or palliative care agency serving patients at home, in assisted living or in facilities.
✓
Watch your average daily census swing on the weeks hospital and nursing home referrals run thin.
✓
Know families call too late and want to reach them earlier, when there is still time to truly help.
✓
Want families who chose you directly, not just whoever a discharge planner named that day.
✓
Compete with a large national chain in your area and want to be the local name families trust.
✓
Need admissions you can forecast rather than hoping next month's referrals show up.
✓
Can fund real growth ($2k+/mo ad spend) to reach families across your whole service area.

Who this isn't for

Don't book a call if you…

✕
Want to pressure grieving families or exaggerate eligibility. We will not do that work.
✕
Are not a licensed and certified hospice or palliative care provider.
✕
Shop purely on who charges the lowest monthly fee.
✕
Need a written guarantee of admission counts (no honest partner will sign that).
✕
Cannot put at least $2,000/month behind the ads.
✕
Operate outside healthcare. This is healthcare only, no exceptions.
✕
Want to approve every headline yourself instead of letting the system run.

4 hospice agency slots open this month

If you want a census that stays steady without begging for referrals,
we will show you exactly how it works for your agency.

Free 30 minute strategy call. No pitch. We will look at your service area, your length of stay, your average admission value and your budget, and tell you straight whether this is right for your hospice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for hospice and palliative care agencies