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Built exclusively for in home care and senior care agencies

The patient acquisition system
that fills your census with private pay home care clients.

We reach the adult daughter searching at 10pm after her father's fall, the son whose mom is being discharged tomorrow and cannot go home alone, the family staring down a dementia diagnosis, the exact moment they look for help. Then we route them to your agency as booked assessments, and only your agency. No more renting shared leads from aggregators or waiting on discharge planners to remember your name.

Book a strategy call → See what your budget could do ↓
Only 4 home care agency slots left this month · filling fast
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30 min · No cost · No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
If this sounds familiar…

You built an agency that gives families real peace of mind. Yet your census still rides on discharge planner referrals and leads you rent from an aggregator and share with everyone else in town.

We have heard the same story from enough agency owners to know the pattern. Here is what most home care agencies look like before they have a real client acquisition system, and what changes once they do.

Before

  • Your intake pipeline depends on whether a few hospital and rehab discharge planners thought of you this month.
  • You pay A Place for Mom, Care.com or Caring.com for leads that three other agencies bought at the same time.
  • Too many of your hours are low margin Medicaid or VA work while private pay families slip to a franchise.
  • Home Instead, Visiting Angels and Comfort Keepers own the top of Google for every search in your city.
  • A worried daughter fills out a form at 10pm, no one replies until morning, and she has already signed elsewhere.
  • You boosted a Facebook post about senior care and got likes from people who will never need care.
  • You spend on caregiver recruiting but the client side stays flat, so trained staff sit without enough hours.
  • Every good private pay client feels like luck, so you cannot forecast census, staffing, or a second territory.

After our system

  • New assessment requests arriving every week from families who found you on purpose, sent to you alone.
  • A steady flow of private pay inquiries, so more of your hours bill at your rate instead of a reimbursement rate.
  • Campaigns that catch the family at the exact crisis moment, then follow up in minutes while they still care.
  • You show up above or beside the national franchises on home care near me, winning on trust and local proof.
  • The 10pm daughter gets a warm reply fast and books an in home assessment before she calls anyone else.
  • One number that matters: booked assessments that turn into clients on service, not likes and reach.
  • A client side pipeline that actually keeps your trained caregivers on the schedule and earning.
  • Predictable census you can plan around, add caregivers, open a second office, and forecast the revenue.
Predictive projections

See what a steady flow of private pay home care clients is actually worth.

Drag the sliders. We will show you, based on real campaign data from healthcare businesses, what predictable client flow looks like financially once new assessments turn into clients on service at your agency.

👇 Drag the sliders to match your agency
$1,500
$1,500
$1.5k$4k$8k$12k$15k
$8,000
$8,000
$2k$8k$14k$20k$24k
Home care compounds. A single client can bill for many months: roughly $3,000 to $6,000 for a few months of part time companion care · $10,000 to $20,000 for months of daily personal care · far more for 24 hour or live in care that runs a year or longer. We will calibrate this on the call to your hourly rate and typical length of service.
New clients this month
6 to 11
New booked assessments
Revenue from new clients
$48k to $88k
Clients × avg lifetime value
12 month cumulative revenue
$576k to $1.05M
If you run the system all year
Return on ad spend
6x to 11x
Revenue per $1 spent
These are real ranges from healthcare campaigns we have run. Your actual numbers depend on your hourly rate, your assessment to start conversion, your average length of service, and your local competition. On the call, we will map this to your agency specifically. Get your personalized agency projection →
How it works

A home care growth system, not a boosted senior care post.

Most agencies run a few likes and hand you a report full of clicks. We built a compliant system that does one thing for home care agencies: reach families the moment they look for in home care, and turn them into booked assessments and clients on service.

01

Crisis moment reach

We meet families the moment they search for home care near me, in home care for elderly, 24 hour home care or dementia care at home, with creative that speaks to the fear and guilt of an adult child trying to keep a parent safe at home. Real intent, not idle scrolling.

02

Compliant by design

Targeting seniors by age, health condition or a dementia diagnosis trips sensitive category rules and gets ad accounts restricted. We reach the family doing the searching and describe your care honestly, so campaigns pass review and your account stays safe.

03

Answered in minutes

Home care goes to whoever replies first and sounds trustworthy. Our funnel captures the inquiry and triggers fast automated follow up, so the daughter who filled out a form at night hears back before she calls the franchise down the road.

04

Booked on your calendar

The only KPI that matters: assessments booked, a census that stays full, and clients on service that grow. Everything we run ladders up to that number, weighted toward the private pay hours you want most.

Ready to see it applied to your home care agency? Book a call →
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

✕

No long term contracts

Month to month. You stay because your census is full and clients are starting service, not because a contract says you have to.

✕

No setup fees

We do not charge you to start. Your investment goes where it belongs, into getting you booked in home assessments.

✕

No shared aggregator leads

We do not resell you a lead that three other agencies already bought. Every inquiry we generate is yours and yours alone.

✓

One focus only

Booked assessments that turn into clients on service. Likes and reach are noise. We report on what fills your census and your bank.

✓

Built for the real buyer

We speak to the worried adult child making the decision, not the senior, so you get families ready to start care, not tire kickers.

✓

Live in under 14 days

From signed to first compliant campaign in under 14 days. No six week discovery phases. You will see qualified inquiries building within the first 30 days.

What to expect

The home care numbers, unfiltered.

At $1,500/month here is what a typical home care funnel looks like based on real healthcare campaigns we have run.

Clicks
Local families landing on your in home care page
$3 to $8 CPC
Inquiries
Families asking about care, cost and availability
$35 to $80 CPL
Assessments booked
Confirmed in home or phone assessments scheduled
$90 to $190 CPA
Assessments held
Family keeps the assessment
65% to 85% show rate
Clients on service
Assessment turns into a client starting care
$180 to $360 CAC
Your actual numbers depend on your hourly rate, your assessment to start conversion, and your market competition. On the call, we will map this to your agency.
The healthcare patient acquisition track record

The system that fills a home care census is the same system booking calendars across trust heavy, high value healthcare.

An honest note

You won't find a home care video on this page. Yet.

We haven't built one, because we are actively onboarding our first in home care agencies right now. What we do have is a proven patient acquisition system already filling calendars in therapy, senior focused and high value elective care, verticals that share the same DNA as home care: an emotional, considered decision, a high lifetime value, a real trust barrier, and strict rules on how you can advertise care to families and seniors.

The reason the system works is not that we have staffed a thousand shifts, it is because we understand high trust, high value patient acquisition. Local search intent, conversion psychology, compliant creative, and fast follow up translate directly to your intake pipeline. We are applying them to home care agencies with founders' attention, not handing you to a junior who boosts a post.

If you want to be one of our first home care case studies, with direct access to the founders, a custom built strategy, and a system tuned specifically for filling your census with private pay clients, mention "first home care case study" when you book the call.

Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Wellness Center in Fort Lauderdale
5x ROAS in month 3
Spine & Wellness Center
+30 new patients in 60 days
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
IV Clinic in South Florida
12 to 15 new patients each month
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Assessments booked, last 7 days
📅 Dad discharged Friday, needs daytime help · Tue 9:30am
📅 Mom with dementia, wandering at night · Wed 11:00am
📅 Private pay, 20 hours a week companion care · Wed 3:00pm
📅 Post surgery recovery, 2 weeks of care · Thu 10:00am
📅 Live in care question, out of state daughter · Thu 1:30pm
📅 After a fall, wants an in home assessment · Fri 2:00pm
+8 more this week
Results vary. Shown examples are representative of healthcare engagements we have run, not a guarantee. Home care specific case studies coming as our first agencies ramp up.
Good questions

Everything you're wondering, answered.

Can you bring me private pay clients instead of low margin Medicaid hours and shared aggregator leads?
That is the whole point of what we build. When your census leans on Medicaid hours and leads rented from A Place for Mom, Care.com or Caring.com, your margins are thin and the same family gets pitched by three agencies before you even call back. We create direct demand from families who are searching for in home care right now and looking for someone to trust, then send that inquiry to you and only you. Private pay adult children who want quality care for a parent are exactly who our campaigns are tuned to reach, so more of your billable hours come at your rate, not a reimbursement rate.
Families start looking after a fall or a hospital discharge, often at night. How do you get them to find and call me first?
Home care is bought in a crisis window. A parent falls, a discharge planner says mom cannot go home alone, a dementia diagnosis lands, and an adult child starts searching that same evening, frequently after 9pm. We run local intent campaigns so your agency shows up the moment they type home care near me or in home care for elderly in your city, then we back it with fast automated follow up that replies in minutes, not the next business day. In home care goes to whoever answers first and sounds trustworthy. We make sure that is you, not the franchise two towns over.
How is marketing a home care agency different, and how do I compete with the big franchises like Home Instead or Visiting Angels?
The franchises win on brand recognition and ad budget, not on care, and their local pages are often generic. Your edge is that you are local, you answer the phone, and the owner actually knows the caregivers. We build campaigns and pages that make that obvious: real local proof, honest talk about cost and what a first visit looks like, and messaging aimed at the worried adult child, not a corporate call center. You do not have to outspend a national franchise to win your city. You have to out convert them on the searches that matter, and that is a solvable problem.
How fast will private pay inquiries start, and how do searches like home care near me actually work?
Most agencies see qualified inquiries inside the first 30 days and a noticeably fuller intake pipeline by month two or three. We target high intent local searches such as home care near me, in home senior care, 24 hour home care and dementia care at home across your city and the suburbs you actually staff, plus retargeting for families still comparing options. Home care is a considered, emotional decision, so many families visit, read reviews, talk to siblings and come back before they book an assessment. We track the full path from first click to booked assessment to a client on service, so you see what is truly driving new hours.
Can you run senior care ads without my account getting flagged for sensitive targeting or health claims?
Yes, and this is where a lot of agencies get burned. Ads that target people by health condition, age or a dementia diagnosis trip Meta and Google sensitive category rules and get disapproved or accounts restricted. We write and structure every campaign to describe your care and reach the family doing the searching, without profiling the senior or promising a medical outcome. Your campaigns run clean, your ad account stays safe, and the anxious daughter looking for help for her father still understands exactly why your agency is the one to call.
What does it cost to start and how do I book a call?
We recommend a minimum of $1,500/month in ad spend. For a single office building a private pay book that is often enough to keep new assessments coming. Agencies covering a large metro, competing with several franchises, or running multiple offices usually invest $2,500 to $6,000/month because a single home care client can bill for many months and rewards broader reach and stronger follow up. There is no setup fee and no long term contract. To start, book the free 30 minute strategy call on this page and we will map the numbers to your service area.
Who this is for

This works if you…

  • ✓
    Run an in home care, senior care or home health agency, single office or multi office, private pay or a mix.
  • ✓
    Want more private pay clients, families ready to start care, not just low margin Medicaid hours.
  • ✓
    Are tired of renting shared leads from aggregators and waiting on discharge planners to send you patients.
  • ✓
    Have trained caregivers who need more hours because the client side has not kept up.
  • ✓
    Want to win home care near me locally, ahead of the national franchises in your city.
  • ✓
    Can respond to new inquiries quickly, or want us to help you build that fast follow up.
  • ✓
    Are ready to invest in growth ($1.5k+/mo ad spend) with compliant, safe campaigns.
Who this isn't for

Don't book a call if you…

  • ✕
    Want to target seniors by health condition or diagnosis in ways that break platform rules. We do not do that, ever.
  • ✕
    Do not actually provide in home care and have no plan to.
  • ✕
    Are looking for the cheapest agency on the market.
  • ✕
    Expect guaranteed client numbers (nobody serious in healthcare will promise that).
  • ✕
    Cannot commit at least $1,500/month to ad spend.
  • ✕
    Have no way to respond to new inquiries within an hour or two (with home care, speed wins the client).
  • ✕
    Aren't in healthcare. We really mean it, healthcare only.
4 home care agency slots open this month

If you want a census that stays full all month,
we'll show you exactly how the system maps to your agency.

Free 30 minute strategy call. No pitch. We will look at your city, your hourly rate, your private pay mix, your assessment conversion, and your follow up process, and tell you straight whether this is right for your home care agency.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for home care agencies
Book your free agency call →