What does marketing for an occupational health clinic actually involve?

Two audiences at once. On one side, individuals searching right now for a DOT physical near me, a pre employment drug screen or a workers comp clinic, we capture them in Google search and the map pack. On the other side, the HR managers, safety directors and business owners who sign recurring accounts, we reach them where they research vendors. Most agencies only understand the walk in half and leave your real margin, the employer contracts, on the table.

How do you bring in new employer accounts, not just individual walk ins?

We run campaigns aimed at the people who choose an occupational health vendor: HR and operations managers at trucking, construction, manufacturing, logistics and staffing companies in your radius. We put your clinic in front of them when they search for employer drug testing, DOT programs, respirator fit testing or an injury care partner, and we route those inquiries to a follow up system so they do not go cold. That is how you diversify away from depending on two or three big accounts.

How long before we see new DOT physicals and employer inquiries?

Individual demand moves fast. DOT physicals, drug screens and pre employment exams usually start flowing within the first two to three weeks, because those are searched by people who need the service today. Employer accounts take longer, that is a considered decision with a sales cycle, so expect the first serious contract conversations in weeks four to eight and the pipeline compounding from there.

How much does it cost and what is the minimum ad spend?

We recommend a minimum of $1,500 per month in ad spend to start. Occupational health clicks are affordable compared to most specialties, so that budget produces real volume, but below it there is not enough data to optimize the employer campaigns predictably. Our management fee is separate and we work month to month, no setup fee. We map exact numbers to your market on the call.

How is this different from listing with Concentra or a broker network?

A national chain or a third party network keeps the relationship with the employer and treats you as overflow capacity. You take the low margin volume and never own the client. We build demand that comes directly to your clinic, under your name, so the DOT drivers, the drug screens and the employer contracts belong to you, not to a middleman who can switch them off tomorrow.

Can you help us rank for occupational health clinic near me in our city?

Yes. A driver who needs a CDL physical or a worker sent for a post accident screen picks whoever shows up first and closest. We optimize your Google Business Profile, your reviews and your service pages so you own the map pack for occupational health, DOT physical and drug screening searches in your neighborhoods, then reinforce it with paid search so you are impossible to miss.

Built exclusively for occupational health clinics & occ med practices

Fill your schedule with DOT physicals and win the employer contracts that pay every month.

Your best margin is not the one time walk in, it is the trucking company, the staffing agency and the construction crew that send workers to you all year. We capture the drivers searching for a DOT physical near me today, and we put your clinic in front of the HR and safety managers who sign recurring accounts. More screens, real contracts, less dependence on any single employer.

Book a strategy call → See what your budget could do ↓

Only 4 occupational health slots left this month · filling fast

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30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What does a diversified book of business look like?

Drag the sliders. Based on real occupational health campaigns, we will show you what steady individual volume plus a growing employer pipeline can add up to when you stop relying on two or three accounts.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$1,500

$1.5k$4k$8k$12k$15k

👤 Avg. value per new patient or account

$900

$150$1.5k$3k$4.5k$6k

A single DOT physical or drug screen runs $75 to $200, but one recurring employer account can be worth thousands a year. We will calibrate this to your service mix on the call.

New patients & accounts this month

28 to 42

Screens, physicals & employer inquiries

Revenue from them

$25,200 to $37,800

New patients × avg value

12 month cumulative revenue

$302k to $453k

If you run the system all year

Return on ad spend

16.8x to 25.2x

Revenue per $1 spent

These are real ranges from occupational health campaigns we have run. Your actual numbers depend on your local employer density, your service menu and how many recurring accounts you convert. On the call, we will map this to your clinic specifically. Get your personalized occupational health projection →

How it works

A system built for both sides of occupational medicine.

Occupational health is not one business, it is two. Individuals who need a physical or a screen today, and employers who sign recurring programs. Most agencies only market the first and wonder why the margin never shows up. We built a system for both.

Capture the today searches

Drivers typing DOT physical near me, workers sent for a post accident drug screen, new hires needing a pre employment exam. We put your clinic first in search and the map pack, with your hours and a book now link, so those same day visits come to you.

Reach the decision makers

The real money is the account, not the visit. We target HR managers, safety directors and owners at trucking, construction, staffing and manufacturing firms in your radius, so your clinic becomes the employer health partner they call first.

Follow up so nothing goes cold

Employer decisions take weeks, not minutes. Every inquiry drops into a follow up system with reminders and nurture, so a safety manager who reached out in March signs the drug screen contract in April instead of forgetting you.

Track visits and contracts

The only KPIs that matter: physicals and screens performed, and employer accounts signed. Impressions are noise. We report on what actually filled your schedule and grew your recurring revenue this month.

Ready to see it applied to your clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your account pipeline is growing, not because a contract says you have to.

No setup fees

We do not charge you to start. Your investment goes where it belongs, into filling your schedule and landing accounts.

No middleman keeping your clients

Unlike a broker network or a national chain, the employers we bring belong to you. Nobody can switch them off tomorrow.

✓

Two audiences, one system

Individual walk in demand and employer contracts, run together so your low margin volume feeds your high margin accounts.

✓

Built for local dominance

We tie campaigns to your exact service area and the industries around you, so you own DOT physical and drug screening searches near you.

✓

Up and running in days

From signed to first live occupational health campaign in under 14 days. No six week discovery phases. We know this vertical.

What to expect

The occupational health numbers, unfiltered.

At $1,500/month here is what a typical occupational health funnel looks like based on real campaigns we have run.

Clicks

Drivers, new hires & employers on your page

$2 to $6 CPC

Leads

Calls, bookings & employer inquiries

$14 to $35 CPL

Booked

Physicals, screens & account meetings

$28 to $60 CPA

Show ups

Actually arrive or take the meeting

72% to 88% show rate

Served & signed

Patients treated & accounts won

$40 to $80 CAC

Your actual numbers depend on your employer density, your service menu, and how aggressively you pursue recurring accounts. On the call, we will map this to your clinic.

Real healthcare practices. Real results.

Clinics like yours are already winning recurring accounts.

"We used to live and die by one big logistics account. Within a quarter we had five new employer contracts for drug screens and DOT physicals, and the individual bookings pay the overhead on their own now. The whole business feels less fragile."

Dr. Marcus H. · Occupational Health & Employer Services

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Occupational health activity, last 7 days

📅 New booking · DOT physical · Mon 8:30am

📅 New booking · pre employment drug screen · Mon 11:00am

📞 Employer inquiry · trucking company DOT program · Tue 9:15am

📅 New booking · workers comp injury visit · Wed 2:00pm

📞 Employer inquiry · staffing agency drug screens · Thu 10:30am

📅 New booking · respirator fit test · Fri 1:45pm

+34 more this week

Results vary. Shown examples are representative of occupational health and healthcare engagements we have run, not a guarantee.

Who this is for

This works if you…

✓
Run an occupational health clinic or occ med practice doing DOT physicals, drug screens, physicals and injury care.
✓
Depend too much on one or two employer accounts and want to diversify before losing one hurts.
✓
Are losing near me searches for DOT physicals and drug screens to a chain or a clinic down the road.
✓
Want recurring employer contracts, the programs that bill every month instead of one time visits.
✓
Are tired of being overflow capacity for a broker network that keeps the client relationship.
✓
Want a trackable pipeline, not guessing whether next quarter brings new accounts.
✓
Are ready to invest in growth ($1.5k+/mo ad spend) to own your local employer market.

Who this isn't for

Don't book a call if you…

✕
Are already at capacity and cannot take on more physicals, screens or accounts. Fix that first.
✕
Do not have licensed medical providers and a certified medical examiner on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed account numbers (nobody serious will promise that).
✕
Cannot commit at least $1,500/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 occupational health slots open this month

If you want a full schedule of physicals and employer contracts that pay every month,
we will show you exactly how it works for your clinic.

Free 30 minute strategy call. No pitch. We will look at your market, the employers around you, your service menu and your account concentration, and tell you straight whether this is right for your occupational health clinic.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient and employer acquisition agency for occupational health clinics