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Built exclusively for Kansas City orthopedic & sports medicine surgeons, both sides of the line

In Kansas City the health systems own the search.
You are the surgeon patients actually want. Let the metro find you directly.

Kansas City is one metro split across two states, and the big names, The University of Kansas Health System, Saint Luke's, AdventHealth and the large orthopedic groups, spend to look like the only options. So the independent surgeon leans on referral relationships that shift with a single hire. But the patients are looking for themselves right now: a marathoner in Brookside whose knee buckled training on the Trolley Track Trail, an Overland Park parent typing "shoulder surgeon near me" after a weekend fall, a warehouse worker in the Northland who tore something lifting, a retired teacher in Lee's Summit comparing hip replacement against one more year of PRP. We stand your practice up in front of exactly those searches. No waiting on a gatekeeper. Booked sports injury, joint replacement and cash pay regenerative consults, paid for by a metro that reads the reviews before it picks a surgeon.

Book a strategy call → See what your budget could do ↓
Only 4 Kansas City orthopedic slots left this month · filling fast
Book your free Kansas City orthopedic growth call
30 min · No cost · No pitch
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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
Predictive projections

What a fuller surgical and injection schedule is worth in a market like Kansas City.

Move the sliders to your practice. Using ranges from real metro campaigns, this shows what a steady month of sports injury, replacement and cash pay regenerative consults adds up to, even while KU Health, Saint Luke's and the big orthopedic groups crowd the keywords on both sides of the line.

👇 Slide these to your own case mix and budget
$2,000
$2,000
$2k$5k$10k$15k$20k
$4,500
$4,500
$500$4k$8k$12k$15k
A single sports injury workup that leads to a scope, or a knee or hip replacement consult that converts, is worth far more than a covered office visit. A cash pay PRP or orthobiologic series runs well into the thousands on its own, and a Leawood or Lee's Summit patient who trusts you often returns for the other joint. We will calibrate this to your case mix on the call.
New patients this month
7 to 11
New booked consults
Revenue from them
$31,500 to $49,500
Patients × avg value
12 month cumulative revenue
$378k to $594k
If you run the system all year
Return on ad spend
15.7x to 24.7x
Revenue per $1 spent
These are real ranges from metro orthopedic campaigns, weighted toward the high value surgical and cash pay regenerative side, plus the steady sports injury and second opinion volume that keeps a schedule predictable. Your actual numbers depend on your case mix, how hard you lean into the winter fracture season and the Chiefs, softball and marathon months, and how aggressive you want to be against KU Health, Saint Luke's and the big orthopedic groups. On the call, we will map this to your Kansas City practice specifically. Get your personalized Kansas City projection →
How it works

A Kansas City orthopedic growth system, built for a two state metro.

A generic agency will hand your surgical practice the same playbook it uses for a plumber, boost one recovery clip, email a click report and disappear. Everything below is built for one job only: keeping your knife and needle busy, ACL and rotator cuff scopes, knee and hip replacement, spine and hand, plus cash pay regenerative injections, with patients who chose you by name across Jackson, Clay, Platte and Johnson counties, not patients a hospital front desk happened to route somewhere.

01

Respect the state line and target zip code by zip code

Kansas City is not one market, it is two states glued together, and a patient in Overland Park or Leawood rarely crosses into Missouri while a Lee's Summit or Independence patient stays east. We segment by geography, the Country Club Plaza, Brookside, Waldo and midtown on the Missouri inner ring, the Northland suburbs of Liberty, Parkville and Gladstone up north, then Johnson County across the line in Overland Park, Olathe, Leawood, Prairie Village, Shawnee and Lenexa, and match the message to how each pocket searches for ACL work, rotator cuffs, joint replacement, hand and wrist and PRP.

02

Take the intent the big systems leave on the table

KU Health, Saint Luke's, AdventHealth and the large orthopedic groups bid on their own names and plaster billboards along I 435 and I 70. We go where their broad spend is careless: the second opinion a patient wants before agreeing to surgery, the named procedure, the person who wants to know which surgeon is actually holding the scalpel. Those searches convert, they cost less, and a hospital brand team is not built to chase them.

03

Ride the Kansas City year instead of guessing at it

Missouri and Kansas winters mean ice storms, freeze thaw on driveways and salt slick lots, which means wrist, hip and shoulder fractures from December into February, and that quiet indoor stretch is when people finally commit to the replacement they kept postponing. Come spring the metro moves outside: Chiefs and Sporting KC energy, Royals season, Hospital Hill Run and Kansas City Marathon training, rec softball, golf and pickleball courts filling across Johnson County. We move your budget ahead of each wave so the calendar fills the schedule, not luck.

04

Open a cash pay regenerative lane the panels never touch

PRP and orthobiologics almost never get covered, so those patients decide with their own money and find you by searching, never by referral. Kansas City has a deep bench of them: weekend lifters, runners, golfers, softball and pickleball diehards, and Leawood, Mission Hills and Parkville boomers determined to delay surgery. We build demand for that lane and send it to scheduling that fits a break at Cerner, Garmin, Hallmark, Burns and McDonnell or Black and Veatch, so you bank high margin visits nobody on an insurance panel can throttle.

Ready to see it applied to your Kansas City practice? Book a call →
Why this is different

Low risk to start, easy to leave.

No annual paper, no buzzwords, no invoice you did not see coming. The day the consults stop, so can you.

✕

Month to month, always

Nobody signs away a year here. You renew because the Overland Park and Lee's Summit consults keep landing on your calendar, not because a contract holds you hostage.

✕

No setup fee to begin

You pay nothing to switch the engine on. Every dollar goes to putting your name in front of metro patients instead of feeding it to a health system logo.

✕

No more referral roulette

Your month stops hanging on which primary care office or urgent care felt like sending someone this quarter. These patients came looking and chose you on their own.

✓

Built for buyers who research

People here compare surgeons, read the reviews and ask the neighborhood group before they commit. Our ads lead with your training and your outcomes, because that is what earns the click in this town.

✓

Ads that survive review

X rays, operative photos and condition first copy get healthcare accounts frozen overnight. We know exactly where Meta and Google draw the line and keep you spending through ice season, Chiefs Sundays and marathon spring.

✓

Campaigns live in under two weeks

From signature to your first live Kansas City campaign in fourteen days or less. We skip the long discovery act because we already know orthopedics and we already know this metro.

What to expect

What a $2,000 month actually buys in Kansas City.

No rosy hand waving. This is the way a $2,000/month funnel usually shakes out in a metro that splits its attention across two states, pulled from real Kansas City orthopedic campaigns, not a national average.

Clicks
Patients landing on your offer page
$4 to $9 CPC
Leads
Qualified injury, joint and injection inquiries
$30 to $60 CPL
Consults booked
Confirmed treatment consultations
$70 to $130 CPA
Show ups
Actually walk through the door
60% to 80% show rate
Patients acquired
Booked & treatment plan started
$180 to $360 CAC
Your real figures move with your case mix, your average procedure value, and how hard KU Health, Saint Luke's and the big groups bid on your side of State Line Road. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"I spent years dependent on referrals, and every time a clinic changed who it sent, my schedule took the hit. Once the campaigns went live, patients started finding me directly, the marathon runners, the softball parents, the folks who wanted a second opinion before a knee replacement. What surprised me was how well the Kansas side and the Missouri side had to be run separately. The cash pay PRP alone paid for the whole thing, and those patients came back for the other joint. I finally stopped competing with the big system budgets and started competing on being the surgeon people in Kansas City actually wanted."

Dr. Ryan K. · Orthopedic surgery, Kansas City
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
Kansas City orthopedic bookings, last 7 days
📅 New ACL & sports injury consult · Brookside · Tue 9:30am · $$$
📅 New knee replacement second opinion · Leawood · Wed 1:00pm · $$$
📅 New rotator cuff evaluation · Overland Park · Wed 3:30pm · $$$
📅 New PRP & regenerative consult · Lee's Summit · Thu 10:00am · $$$
📅 New wrist fracture visit · Liberty · Thu 2:00pm · $$$
📅 New hip replacement consult · Olathe · Fri 11:00am · $$$
+11 more this week
Results vary. Shown examples are representative of orthopedic and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • ✓
    Run an independent orthopedic or sports medicine practice somewhere in the metro, on the Plaza, up in the Northland, or across the line in Overland Park, Leawood or Olathe.
  • ✓
    Are tired of a single referring office quietly deciding whether this is a good month or a slow one.
  • ✓
    Would rather win the quiet high intent searches than burn budget fighting a health system on its own brand name.
  • ✓
    Offer cash pay PRP or orthobiologics and want a steady lane of self paying patients no insurance panel can shut off.
  • ✓
    Want the local calendar working for you, from January ice fractures and delayed replacements to Chiefs season, softball and marathon knees.
  • ✓
    Have been stung before by a suspended ad account or a pile of leads that never once walked in.
  • ✓
    Can commit real budget ($2k+/mo in spend) to stand in the ring with KU Health, Saint Luke's and the big orthopedic groups.
Who this isn't for

Don't book a call if you…

  • ✕
    Only want to be the cut rate clinic winning on price and nothing else.
  • ✕
    Do not have a board certified surgeon or licensed provider on staff.
  • ✕
    Are hunting for the single cheapest marketing quote in the metro.
  • ✕
    Expect a patient count promised in writing, which no honest agency will hand you.
  • ✕
    Cannot back at least $2,000 a month of ad spend in a field this crowded.
  • ✕
    Are outside healthcare. We take healthcare clients only, full stop.
  • ✕
    Need to personally sign off on every headline instead of letting the system optimize.
4 Kansas City orthopedic slots open this month

If you want a predictable surgical and injection schedule in Kansas City all year,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call, no pitch. We walk through your case mix, which suburbs and which side of the line you want to own, how you plan to work the winter fracture and replacement stretch versus the Chiefs and marathon months, and how loudly the big systems bid near you. Then we tell you honestly whether this fits, and where it does not.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for Kansas City orthopedic practices
Book your free Kansas City orthopedic call →