In a city this old and this hilly, worn out joints are a daily event.
Be the surgeon Pittsburgh searches out, not the one a referral pad happens to name.
Picture the real patient. A woman in Mount Lebanon has climbed her own front steps twice a day for thirty years, and this winter her knee finally quit on the ice. She does not have an orthopedic surgeon on speed dial, so she types one into her phone and reads every review before she calls. That is Pittsburgh in one person: older than almost any metro in the country, loyal but skeptical, and deciding the surgeon from search results and the word of a neighbor rather than a hospital handout. Multiply her by the Great Allegheny Passage cyclists wrecking knees, the Seven Springs skiers guarding shoulders, the Lawrenceville twenty somethings who blew out an ankle on a brick street, and the Fox Chapel executive quietly weighing a hip replacement. They are all looking right now. The trouble is UPMC and Allegheny Health Network have bought so much brand space that an independent surgeon feels invisible. We fix that: we put your practice directly in front of those searches and book joint replacement, sports injury and cash pay regenerative consults, so your schedule stops depending on who a system feels like referring.
