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Built exclusively for Portland & Willamette Valley orthopedic & sports medicine surgeons

Portland patients vet a surgeon the way they vet everything else here.
Make sure the one they find is you, not just the hospital logo with the biggest ad budget.

This is a city that runs, rides and climbs year round, and all of it eventually lands on an orthopedic table. The dry months push everyone up to Mount Hood, into the Columbia Gorge and onto the Wildwood Trail in Forest Park, and the knees, ankles and shoulders come back down the mountain with them. The grey, wet half of the year trades that for climbing gym pulleys, treadmill overuse, slick bridge commutes on two wheels and chairlift weekends at Timberline, Meadows and Skibowl. Through all of it, OHSU, Providence, Legacy and Kaiser keep their names stamped across every result, and the independent surgeon is left hoping a referring office still likes them this quarter. Here is what those systems miss: the patient already typing "ACL surgeon near me" at 11pm, the Beaverton parent comparing shoulder specialists, the Lake Oswego grandmother who wants one honest opinion on her hip before she agrees to anything. We put your name in front of those exact moments, so booked trail, ski and cycling cases, replacements and cash pay regenerative consults land on your calendar without waiting on anyone to send them.

Book a strategy call → See what your budget could do ↓
Only 4 Portland orthopedic slots left this month · filling fast
Book your free Portland orthopedic growth call
30 min · No cost · No pitch
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Predictive projections

How much is a fuller surgical and injection schedule worth in Portland?

Drag the sliders toward your own practice. Built on ranges from real Willamette Valley campaigns, this estimates what a steady month of trail injury, replacement and self pay regenerative consults adds up to, even with the hospital systems crowding the keywords above you.

👇 Drag the sliders to match your practice
$2,000
$2,000
$2k$5k$10k$15k$20k
$4,500
$4,500
$500$4k$8k$12k$15k
One Gorge knee that turns into a scope, or a replacement consult that converts, dwarfs the value of a routine covered visit. A self pay PRP or orthobiologic series clears several thousand on its own, and a West Linn patient who trusts your hands tends to come back for the second joint and send their cycling group too. We will tune this to your real case mix on the call.
New patients this month
7 to 11
New booked consults
Revenue from them
$31,500 to $49,500
Patients × avg value
12 month cumulative revenue
$378k to $594k
If you run the system all year
Return on ad spend
15.7x to 24.7x
Revenue per $1 spent
These ranges come from orthopedic campaigns run here in the Willamette Valley, tilted toward the surgical and self pay work that carries a practice, with the steady trail injury and second opinion traffic underneath keeping the weeks predictable. Where you actually land depends on the procedures you favor, how hard you push through the dry alpine summer versus the ski and marathon stretch, and how loudly the big systems bid near your office. On the call, we build this projection around your Portland practice specifically. Get your personalized Portland projection →
How it works

How does a patient acquisition system actually fill a Portland orthopedic schedule?

A boosted post and a click report are not a strategy, they are a receipt. What follows is the machine we build instead: four moving parts tuned to how the Portland metro actually searches for a surgeon, aimed at the cases that pay, the sports and trauma work, the replacements, the spine and hand, and the self pay injections, and measured on consults that show up rather than clicks that scroll by.

01

Win your side of the river first

The Willamette splits this town in two, and it quietly decides a lot of orthopedic visits. Someone in Hawthorne or Sellwood rarely crosses a bridge at rush hour for a scope when there is a clinic on their side, and a Beaverton or Hillsboro patient out past the West Hills feels the same in reverse. So we draw the real catchment around your office, whether that is the east side grid of Hawthorne, Division, Alberta, Sellwood and St. Johns, the close in core of the Pearl and Nob Hill, or the west side and suburbs of Beaverton, Hillsboro, Tigard, Lake Oswego and West Linn, and spend where your zip codes actually are instead of lighting money on fire across the whole metro.

02

Catch the decisions, not the brand clicks

The hospital systems win the ego searches, their own names, and they can keep them. What slips past a brand team is the moment of real decision: someone googling whether they even need surgery, comparing two approaches to a torn rotator cuff, or quietly hunting a second opinion because the first surgeon felt rushed. We build the campaigns and the landing pages around those questions, so a patient mid decision meets your credentials and your outcomes instead of another OHSU or Providence billboard.

03

Spend against the calendar the mountain sets

Your injury mix here is weather, not guesswork. The dry run from July into September floods you with Gorge and Hood trail ankles, alpine knees and climbing shoulders plus cycling wrecks across the bridges and off the Springwater Corridor; the long wet half of the year swaps in gym overuse, slips on wet leaves and MAX platforms, snowboard and ski trauma off Hood, and the replacements people finally stop postponing once the trails turn to mud. We pull your budget forward ahead of each of those turns, so you are already visible when the search volume for your best cases spikes rather than reacting a month late.

04

Build a self pay lane the insurers cannot cap

Nothing about PRP or orthobiologics runs through a referral, because insurance will not pay for it, so the patient is shopping with their own wallet and finds you by searching. Few metros have an audience this large or this willing: the masters cyclist, the forty something climber, the Lake Oswego executive who would rather spend four figures than lose a season on Hood. We make you the obvious answer for those searches and route them to scheduling that slots neatly into a workday at Nike, Intel or Adidas, so the margin stays yours.

Ready to see it applied to your Portland practice? Book a call →
Why this is different

Starting is the easy part.

No contract to escape, no jargon, no surprise charge buried in the first bill. The calendar fills or you walk away.

✕

You are never locked in

Month to month, every month. The day the booked consults dry up is the day you can leave, no cancellation runaround and no annual contract holding you hostage. We would rather keep earning your renewal than hide behind paperwork you signed in February.

✕

Nothing to pay before we start

There is no setup charge waiting in the first invoice. What you budget goes straight into reaching the Hood weekenders, the Springwater cyclists and the hips and knees finally ready to be fixed, never into a padding fee with a vague name on it.

✕

Your week stops hinging on referrals

One primary care group reshuffling its panel should not decide whether you operate next month. When patients reach you directly off their own search, your volume tracks real demand across the metro instead of the mood of a single feeder office.

✓

Built for a city that fact checks everything

Portland patients cross reference reviews, poll their cycling group and sleep on it before they book. So the ads and the page carry the proof that actually sways them here, board certification, case volume, how you handle a specific tear, not stock smiles and superlatives.

✓

Ad accounts that stay switched on

Imaging, incision photos and blunt symptom copy are the fastest way to get an orthopedic account restricted. We build creative that respects where Meta and Google draw the line, so your campaigns keep running right through the peak Gorge and Timberline weekends.

✓

Launched in roughly two weeks

Say yes and you are usually live within a fortnight. There is no months long discovery phase because orthopedics and this corner of the Northwest are the only thing we work on.

What to expect

What does $2,000 a month actually buy a Portland orthopedic practice?

Forget impressions and reach. Here is the honest chain a dollar walks down in a metro this busy, pulled from real Willamette Valley orthopedic campaigns, all the way to a patient who booked and actually turned up.

Clicks
A Portland patient taps through to your offer page
$4 to $9 CPC
Leads
A real inquiry, Gorge knee, aching shoulder or a cash pay injection question
$38 to $65 CPL
Consults booked
A time held on your schedule, not just a form fill
$80 to $140 CPA
Show ups
The patient walks through your door for the visit
60% to 80% show rate
Patients acquired
Seen, worked up and into a treatment plan
$200 to $390 CAC
Change the procedures you favor, the typical case value or the neighborhood you pull from and every number above slides with it, right alongside how aggressively OHSU, Providence and Kaiser are bidding near your door. On the call, we'll map this to your practice.
Real practices. Real results.

Practices like yours are already seeing it work.

"

"My week used to depend entirely on which clinics were feeling generous that month. After the campaigns turned on, people started reaching me on their own, the runner who wrecked a knee in Forest Park, the cyclist with the bad shoulder, the patient who just wanted a straight second opinion before signing off on a replacement. The self pay injection side covered the whole investment by itself. I stopped trying to outspend the hospital systems and started being the name Portland patients went looking for."

Dr. Marcus R. · Orthopedic surgery, Portland
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
Portland orthopedic bookings, last 7 days
📅 New trail injury & ACL consult · Hawthorne · Tue 9:30am · $$$
📅 New knee replacement second opinion · Lake Oswego · Wed 1:00pm · $$$
📅 New rotator cuff evaluation · Pearl District · Wed 3:30pm · $$$
📅 New PRP & regenerative consult · Beaverton · Thu 10:00am · $$$
📅 New wrist fracture visit · Sellwood · Thu 2:00pm · $$$
📅 New hip replacement consult · West Linn · Fri 11:00am · $$$
+10 more this week
Results vary. Shown examples are representative of orthopedic and healthcare engagements we've run, not a guarantee.
Who this is for

This works if you…

  • ✓
    Run your own orthopedic or sports medicine practice somewhere in the metro, from a downtown or Pearl office to a clinic out in Beaverton, Hillsboro, Tigard, Tualatin or Lake Oswego.
  • ✓
    Are tired of a referring office quietly deciding how busy you are, when one new hire on their side can reroute an entire month of your cases.
  • ✓
    Would rather catch the patient mid question than keep bidding against OHSU, Providence and Legacy for their own clinic names.
  • ✓
    Offer PRP or orthobiologics and want a cash pay lane that answers to search demand, not to an insurance panel.
  • ✓
    Accept that Oregon runs on seasons and will lean your budget into the dry Hood and Gorge summer, then the ski and marathon stretch that follows.
  • ✓
    Still remember the last agency that got your account suspended or handed you a lead list that never turned into a single kept appointment.
  • ✓
    Have at least $2k a month to put behind ads, because this is a real metro with deep pocketed systems bidding against you.
Who this isn't for

Don't book a call if you…

  • ✕
    Plan to win on price alone as the bargain clinic in town.
  • ✕
    Have no board certified surgeon or licensed provider standing behind the work.
  • ✕
    Just want whoever in Oregon will send the smallest monthly invoice.
  • ✕
    Need someone to guarantee a patient count on paper, which no honest partner ever will.
  • ✕
    Are not able to put at least $2,000 a month behind the ads in a market this competitive.
  • ✕
    Run anything outside of healthcare. Healthcare is the only field we take, period.
  • ✕
    Want to approve every single headline yourself rather than let the system do its job.
4 Portland orthopedic slots open this month

If you want a predictable surgical and injection schedule in Portland all year,
we'll show you exactly how it works for your practice.

Thirty minutes, no pitch, no cost. We go through the cases you want more of, the zip codes worth owning on your side of the river, how you would ride the dry alpine summer into the ski and marathon season, and what the big systems are spending near your office. Then we tell you straight whether this is a fit, including when it is not.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for Portland orthopedic practices
Book your free Portland orthopedic call →