Will ads just bring me people who want a bottle of drops and never start real treatment?

That is exactly what we filter out. We do not run a cheap trial that attracts people hunting for a coupon on artificial tears. We target adults who have tried every drop on the shelf and are still miserable, people whose screens, contacts or post LASIK eyes are ruining their day and who are ready to pay for a device based fix. The offer is framed around lasting relief, so the patients who book are the ones who start a LipiFlow or IPL plan, not one time drop shoppers.

What is a dry eye clinic and how is it different from a regular eye exam?

A dry eye clinic treats the root cause of chronic dry eye instead of handing over another prescription. That usually means diagnosing meibomian gland dysfunction, then treating it with thermal pulsation like LipiFlow, intense pulsed light, gland expression, amniotic membranes or punctal plugs. A standard eye exam checks vision and eye health in fifteen minutes. A dry eye workup is a dedicated cash pay service line with its own equipment, its own appointment type and its own patient who is desperate for real answers. We market that service line specifically.

How much does dry eye treatment like LipiFlow or IPL cost, and will patients actually pay out of pocket?

Most dry eye device treatment is cash pay because insurance rarely covers LipiFlow or IPL, and that is the opportunity. Patients who have suffered for years and burned through drops will pay for a LipiFlow session or a series of IPL visits when the relief is real and the value is explained well. Our job is to reach people at that breaking point, show them the treatment exists, and get them to book, so your device revenue does not depend on chasing insurance codes.

How do patients near me find a dry eye specialist, and how fast can this fill my schedule?

They search things like dry eye specialist near me, why are my eyes always dry, and LipiFlow near me, and they ask AI assistants the same questions. We put your clinic in front of those exact searches in your area and route them straight to a booked dry eye evaluation. Most clinics we onboard are live in under 14 days and seeing the first new dry eye evaluations within the first few weeks, not months.

What is the minimum monthly investment?

We recommend a minimum of $2,000/month in paid ad spend. Below that, the system does not have enough data to optimize predictably for a cash pay dry eye service competing against big optical chains and other practices adding LipiFlow and IPL.

Built for the dry eye clinic, not the big optical chain

Your LipiFlow sits idle while
patients suffer on a shelf full of drops.

Q: Do you require long term contracts?

No. Month to month. No setup fees. You stay because dry eye evaluations and device treatments are filling your calendar, not because a contract says you have to.

You invested in the device and the training, but most people have no idea a real fix for chronic dry eye even exists. They keep buying artificial tears, blaming their screens, and never book. We put your clinic in front of the adults searching for actual relief and send you a steady flow of booked dry eye evaluations that turn into LipiFlow and IPL patients. Cash pay, on a plan, and telling their friends.

Book a strategy call → See what your budget could do ↓

Only 4 dry eye clinic slots left this month · filling fast

Book your free dry eye growth call

30 min · No cost · No pitch

Loading your available times…

EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

What a full dry eye schedule is actually worth to your clinic.

Drag the sliders. Based on real campaign data from dry eye and device based practices, we'll show you what a steady stream of new dry eye evaluations does to your LipiFlow and IPL revenue once the cash pay treatments start stacking up.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. patient value (evaluation + LipiFlow or IPL series + maintenance)

$2,500

$500$2.5k$5k$7.5k$10k

A single visit looks small. A patient who books a full LipiFlow treatment, commits to a three or four session IPL series, comes back for maintenance and sends their spouse is worth far more over time. We'll calibrate it to your actual device pricing on the call.

New dry eye patients this month

8 to 12

New booked evaluations

Revenue from them

$20,000 to $30,000

Patients × avg value

12 month cumulative revenue

$240k to $360k

If you run the system all year

Return on ad spend

10x to 15x

Revenue per $1 spent

These are real ranges from dry eye and device based campaigns we've run. Your real numbers depend on your LipiFlow and IPL pricing, how many patients accept a full series, and how many optical chains and other clinics in your area now offer the same treatments. On the call, we'll map this to your clinic specifically. Get your personalized dry eye projection →

How it works

A growth system built for the dry eye clinic.

Most agencies run a generic eye exam offer, attract people who want a routine checkup and a glasses update, and never mention the treatment that actually pays for your device. We built something different: a system that finds the adults who are done suffering, explains that a real fix exists, and books them for a dry eye evaluation that leads to treatment.

Reach the sufferers

We get in front of people in your area searching for dry eye specialist near me, why are my eyes always dry, red irritated eyes from screens, and LipiFlow near me. Real symptoms and real intent, not a blast of coupon clicks for a cheap exam.

Sell the fix, not the drop

We point your funnel at what your device is built for: meibomian gland dysfunction, evaporative dry eye, post LASIK dryness and contact lens intolerance. We explain that LipiFlow and IPL treat the cause, so people stop reaching for another bottle and book the treatment.

Trust before the visit

Someone who has been dismissed with "just use more drops" for years needs proof this is different. The system warms them with education, before and after stories and your reviews so they arrive already believing you can finally help.

Booked on your calendar

The only number that matters: dry eye evaluations booked, LipiFlow and IPL series started, and patients who can finally read, drive and stare at a screen again. Everything we do ladders up to that.

Ready to see it applied to your dry eye clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because dry eye evaluations and device treatments are filling your calendar, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you patients who are ready to treat the cause of their dry eye.

No cheap exam crowd

We will not run a discount checkup offer that fills your day with routine refractions. We build for patients who book an evaluation, start LipiFlow or IPL and come back.

✓

One focus only

Booked dry eye evaluations and started treatments. Clicks, impressions and vanity leads are noise. We report on what fills your chairs and puts your device to work.

✓

Built for eye care compliance

Meta and Google police health claims around vision and medical devices hard. We know what gets a dry eye ad flagged and how to write copy and creative that runs clean.

✓

Up and running in days

From signed to first dry eye campaign in under 14 days. No six week discovery phase. We have done this in cash pay device based eye care already.

What to expect

The dry eye clinic numbers, unfiltered.

At $2,000/month here's what a typical dry eye funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$2 to $6 CPC

Leads

Qualified dry eye inquiries

$20 to $55 CPL

Evaluations booked

Confirmed dry eye workups

$45 to $100 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Patients acquired

Evaluated & started on treatment

$150 to $320 CAC

Your real numbers depend on your LipiFlow and IPL pricing, your series acceptance rate, and how many optical chains and clinics share your market. On the call, we'll map this to your clinic.

Real clinics. Real results.

Independent clinics with idle LipiFlow and IPL devices are already turning them into a full schedule with this.

"We bought the LipiFlow and then it just sat there. Our patients had no idea it existed and we never marketed it right. Now dry eye evaluations are the appointment I look forward to, the device is booked out, and these patients pay cash and refer their whole family. It changed the economics of the practice."

Dr. Marcus L., OD · Dry Eye & Optometry Clinic

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Dry eye bookings, last 7 days

📅 New comprehensive dry eye evaluation · Tue 10:00am · $$$

📅 New LipiFlow treatment · Wed 2:30pm · $$$

📅 New IPL series consult · Wed 4:00pm · $$$

📅 New post LASIK dry eye visit · Thu 9:00am · $$$

📅 New contact lens intolerance workup · Thu 11:30am · $$$

📅 New meibomian gland treatment, both eyes · Fri 3:00pm · $$$

+9 more this week

Results vary. Shown examples are representative of dry eye and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Run a dry eye clinic or a practice with a dry eye service line offering LipiFlow, IPL, meibomian gland treatment or amniotic membranes.
✓
Invested in a device that sits underused because patients have no idea the treatment exists and you were never trained to market it.
✓
Are tired of the drop cycle, watching patients you could fix keep buying artificial tears and blaming their screens.
✓
Want cash pay revenue that does not depend on insurance codes, refractions or the volume grind of routine exams.
✓
Watch big optical chains and other clinics add the same devices and want to own the dry eye searches in your area first.
✓
Want a trackable system, not word of mouth and a brochure in the waiting room.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want patients with real treatment value.

Who this isn't for

Don't book a call if you…

✕
Only want to hand out a cheap eye exam coupon and fill the day with routine refractions.
✕
Don't have a licensed optometrist or ophthalmologist providing the dry eye care.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 dry eye clinic slots open this month

If you want that device booked out and paying for itself,
we'll show you exactly how it works for your clinic.

Free 30 minute strategy call. No pitch. We'll look at your LipiFlow and IPL pricing, your series acceptance rate, your market and your budget, and tell you straight whether this is right for your dry eye clinic.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for dry eye clinics

Your LipiFlow sits idle while patients suffer on a shelf full of drops.