Built exclusively for occupational therapy clinics

Fill your OT caseload with families who
find you first, not a referral you wait months for.

Q: How much does occupational therapy patient acquisition cost, and how fast does it work?

Most OT clinics start at 2,000 dollars a month in ad spend plus management, month to month with no setup fee. First campaigns are usually live within 14 days and early intakes come in the first few weeks, though a full, predictable pipeline settles around month two or three as we learn which services and neighborhoods convert best for you. On the call we map real numbers to your clinic before you spend a dollar.

When a parent finally types "occupational therapy for kids near me" at 11pm, worried about handwriting, sensory meltdowns or feeding, your clinic should be the one they find and trust. We build the campaigns and intake flow that reach caregivers and adults at that exact moment, screen for fit and benefits, and hand your team real evaluations, pediatric, hand therapy and neuro rehab. A pipeline you own, not a waitlist you inherited.

Book a strategy call → See what your budget could do ↓

Only 4 occupational therapy slots left in May · filling fast

Book your free occupational therapy growth call

30 min · No cost · No pitch

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Why running an OT clinic feels harder than it should

You change lives one milestone at a time. The economics still feel fragile.

Nobody became an occupational therapist to fight authorizations and refresh a referral queue that never fills evenly. But that is where most owners lose their week. Here is what we hear on almost every call.

A long waitlist and empty slots at the same time

The pediatric list overflows while your hand therapy and adult neuro hours sit open. A full queue is not a full, profitable calendar.

Insurance calls OT not medically necessary

Denials and visit caps end therapy before the gains stick. Families give up, and the reimbursement never matched the work anyway.

You wait on referrals you cannot control

Pediatricians, developmental peds, surgeons and case managers decide your volume. When one slows down, you feel the hole for months.

Parents confuse OT with PT

Families searching for handwriting, sensory or feeding help do not know they need OT, so generic ads send them to the wrong clinic.

Cash pay hours go unsold

Certified hand therapy, feeding intensives and self pay pediatric blocks pay full value, but nobody local knows you offer them.

School contracts and word of mouth swing hard

One district decision or a slow summer and your caseload dips. It is not a number you can forecast payroll against.

If two or more of those hit home, the call is worth 30 minutes. Book a call →

Predictive projections

See what a full plan of care, on repeat, is worth to your OT clinic.

Drag the sliders. Based on real campaign data from occupational therapy clinics, here is what a steady stream of new evaluations looks like financially when families and adults stay through the plan.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. value of a completed plan of care

$2,400

$500$2.5k$5k$7.5k$10k

A pediatric OT episode often runs 20 to 40 sessions, and a cash pay clinic commonly nets $1.5k to $4k per plan of care. Hand therapy episodes are shorter but pay well per visit. The number climbs when families finish instead of dropping at the first insurance cap. We calibrate this on the call.

New OT patients this month

10 to 15

New plans of care started

Revenue from them

$24,000 to $36,000

Patients × avg plan value

12-month cumulative revenue

$288k to $432k

If you run the system all year

Return on ad spend

10x to 15x

Revenue per $1 spent

These are real ranges from OT and allied health campaigns we have run. Your actual numbers depend on your cash pay mix, your discharge rate, and your market. On the call, we map this to your clinic specifically. Get your personalized OT projection →

How it works

An occupational therapy growth system, not another ad guy.

Most agencies run generic "therapy ads" that confuse OT with PT and hand you price shoppers waiting on a referral. We built a system that does one thing: deliver families and adults who need occupational therapy, book an evaluation, and finish the plan of care, on repeat, without leaning on any single referral source.

Intent capture, in OT language

We meet people the moment they search in your city, sensory processing help, handwriting and fine motor, feeding therapy, hand therapy after a fracture, help with daily living after a stroke. Real need, real intent, spoken the way your patients actually search.

Fit and benefits filter

A funnel that pulls in the right service and payer mix, then screens for age, diagnosis and coverage before it reaches your desk. We pre frame the value of skilled OT so the people who book are ready to commit, not hunting for the lowest copay.

Completion focus

Attracting the right family is half of retention. We set expectations up front so caregivers understand progress takes a real plan, not four visits, then reactivate the ones who stalled at an insurance cap or a busy season.

Booked on your calendar

The only KPI that matters: evaluations on the schedule that turn into completed plans of care. Everything ladders up to that number, not clicks or vanity reach.

Ready to see it applied to your OT clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because your evaluation schedule is full, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you new occupational therapy patients.

No referral dependence

Stop waiting on pediatricians, surgeons and case managers to feed you. We build a patient pipeline you actually own and control.

✓

One focus only

Evaluations started and plans of care finished at full value. Clicks and vanity metrics are noise. We report on what fills your treatment hours.

✓

Built for healthcare compliance

Meta and Google have strict rules around health claims, pediatric and disability targeting. We know what gets flagged and how to write copy that runs without policy headaches.

✓

Up and running in days

From signed to first OT campaign in under 14 days. No six week discovery phase. We have done this in your exact vertical.

What to expect

The occupational therapy numbers, unfiltered.

At $2,000/month here's what a typical OT funnel looks like based on real campaigns we've run.

Clicks

Caregivers and adults landing on your offer page

$2 to $6 CPC

Leads

Qualified pediatric, hand and neuro inquiries

$20 to $45 CPL

Evaluations booked

Confirmed initial OT evaluations

$45 to $95 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Plans of care started

Acquired & first plan booked

$130 to $280 CAC

Your actual numbers depend on your cash pay mix, your discharge rate, and your market competition. On the call, we'll map this to your clinic.

Real clinics. Real results.

Occupational therapy clinics like yours are already seeing it work.

"We had a two page pediatric waitlist and still had open hand therapy and adult hours. Now the families who fit our cash pay program find us directly, my hand therapist is booked, and I stopped refreshing the referral inbox hoping for volume."

Dr. Alicia N., OTD, OTR/L · Occupational Therapy

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Occupational therapy evals, last 7 days

📅 New pediatric sensory eval · Tue 9:00am · $$$

📅 New handwriting and fine motor eval · Tue 1:30pm · $$$

📅 New hand therapy eval, wrist fracture · Wed 11:00am · $$$

📅 New feeding therapy consult · Wed 4:00pm · $$$

📅 New adult neuro rehab eval · Thu 10:30am · $$$

📅 New autism OT eval · Fri 2:00pm · $$$

+9 more this week

Results vary. Shown examples are representative of occupational therapy and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run an occupational therapy clinic, pediatric, sensory and feeding, certified hand therapy, or adult neuro rehab.
✓
Have a crowded waitlist but uneven, unprofitable hours that swing month to month.
✓
Are tired of waiting on referrals from pediatricians, surgeons and case managers to keep the calendar full.
✓
Want to grow cash pay and self pay OT services with margins insurance volume cannot touch.
✓
Are losing families at the first visit cap and want patients who finish the full plan of care.
✓
Want a trackable system, not guessing whether next month's caseload will hold up.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want measured, predictable patient flow.

Who this isn't for

Don't book a call if you…

✕
Only want the cheapest insurance copay patients and nothing else.
✕
Don't have a licensed occupational therapist or medical provider on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

Straight answers

Questions occupational therapy owners actually ask us.

Will parents actually pay cash for pediatric occupational therapy?

More than you would guess, because so many are stuck. Insurance denies OT as not medically necessary, caps visits at a number that ends therapy before progress sticks, or the in network clinic has a six month waitlist. A parent watching their child struggle with handwriting, sensory meltdowns or feeding will pay to start now instead of waiting. We frame the offer around the milestone the family is chasing, not the hourly rate, and target the caregivers already searching for help.

How is occupational therapy marketing different from physical therapy marketing?

Most people, and most agencies, cannot tell OT and PT apart, and that confusion costs you patients. A PT ad talks about pain and injury. Your patients search very different things, occupational therapy for kids, sensory processing help, handwriting therapy, feeding therapy, hand therapy after a wrist fracture, help with daily living after a stroke. We write campaigns in the language your actual audience uses so the parent or adult who needs OT recognizes you as the answer, not a knee rehab clinic.

I already have a waitlist. Why would I want more patients?

A waitlist is not the same as a full calendar. Most OT clinics have a bulging pediatric list and empty hand therapy or adult neuro slots, or a list full of insurance cases that reimburse poorly while cash pay hours go unfilled. We do not just add volume, we target the specific service and payer mix you actually want to grow, so you fill the profitable gaps instead of stacking more names you cannot serve.

Can you bring OT patients without a physician referral?

Yes, and for many clinics that is the whole shift. You have spent years waiting on pediatricians, developmental peds, surgeons and case managers to send patients. We position your clinic as the place families and adults find directly when they search for help, so intakes come to you instead of sitting on a referral that may never arrive. Your team still verifies fit and benefits before anyone is booked.

How much does occupational therapy patient acquisition cost, and how fast does it work?

Most OT clinics start at $2,000 a month in ad spend plus management, month to month with no setup fee. First campaigns are usually live within 14 days and early intakes come in the first few weeks, though a full, predictable pipeline settles around month two or three as we learn which services and neighborhoods convert best for you. On the call we map real numbers to your clinic before you spend a dollar.

Do you require long term contracts?

No. Month to month, no setup fees. You stay because your evaluation calendar is full of the right families and adults, not because a contract traps you.

Fill your OT caseload with families who find you first, not a referral you wait months for.