How do I get more psoriasis patients who stay in long term care, not just one steroid cream visit?

Psoriasis is chronic, so the value of your clinic lives in the years of care, not the first appointment. We build campaigns that reach patients who are done cycling through drugstore creams and short lived steroid courses and are finally ready to treat the disease, not just the flare. Our ads frame psoriasis as a condition you manage over time with a plan that actually holds, so the patient who books is already thinking about ongoing treatment, phototherapy, or a biologic, not a one time fix that fades in three weeks.

My psoriasis patients vanish once their skin calms down. Can ads actually improve retention?

Yes, because most of that drop off is set before the first visit. When a patient believes a cream cleared them, they stop until the next bad flare and often end up at a different clinic. We attract patients who understand psoriasis comes back and needs a maintenance plan, then back it with automated reminders for refills, lab checks, phototherapy sessions, and follow ups. Fewer gaps in care, fewer lapsed patients, and a schedule that does not empty out the moment plaques fade.

Patients can see any dermatologist or use a teledermatology app. Why would they pick my psoriasis clinic?

Because most psoriasis patients have already done the fifteen minute dermatology visit and the mail order prescription, and they still flare. Your edge is focus: a clinic that treats psoriasis seriously, knows the biologics, runs real phototherapy, and watches for psoriatic arthritis before the joints are damaged. We make that expertise the center of the message, so instead of being one more derm in the search results, you become the place people go when the quick visits and the apps did not hold their skin.

Do you advertise biologics, phototherapy, and topical plans, or just one?

All of them, and we keep the messaging separate because the patients are at different points. Someone newly frustrated with creams needs a different ad than a patient researching Humira, Skyrizi, or Taltz, and both are different from the person searching for narrowband UVB near them. We build a lane for each stage so your front desk is not explaining the basics to a biologic ready patient or pushing injections on someone who just needs a real topical plan first.

Can you target patients searching for a psoriasis specialist near me in my city?

That is exactly how we run it. We focus spend on the zip codes and neighborhoods you actually serve and on high intent searches like psoriasis specialist near me, biologics for psoriasis, and scalp psoriasis treatment in your city. Local intent beats broad reach every time in this niche, because a patient managing a lifelong condition wants a clinic they can get to for phototherapy and follow ups, not a name two hours away.

What is the minimum monthly investment, and do you require long term contracts?

We recommend a minimum of $2,000/month in paid ad spend so the system gathers enough data to separate serious, in care patients from one visit cream shoppers in your market. There are no long term contracts and no setup fees. It is month to month. You stay because your biologic and phototherapy programs keep filling and patients keep coming back, not because a contract locks you in.

Built exclusively for psoriasis & specialty dermatology clinics

Creams calm a flare.
Real plans keep patients. We fill them.

Psoriasis is a lifelong condition, yet most clinics keep drawing patients who want one steroid cream and disappear until the next flare, often at a different office. The value is in the years of care: biologics, phototherapy, labs, and follow ups. We build the paid ad engine that brings you patients who are done with drugstore fixes and ready to treat the disease, not just the patch. Not cream shoppers. Patients who stay in care.

Book a strategy call → See what your budget could do ↓

Only 4 psoriasis clinic slots left in May · filling fast

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Predictive projections

What is a psoriasis patient who stays in care actually worth?

Drag the sliders. Based on real specialty dermatology campaigns, we will show you what a steady flow of patients who enroll in ongoing treatment does to your bottom line, not just your single visit count.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. first year value of a psoriasis patient

$2,400

$500$2k$4k$6k$8k

A psoriasis patient in real care is not a single visit. Between evaluations, phototherapy courses, biologic management, labs, and quarterly follow ups, first year clinic value often lands between $1,500 and $4,000, and because the disease is chronic it repeats year after year. We will calibrate this to your payer mix and protocol on the call.

New psoriasis patients this month

7 to 11

New patients in care

First year revenue from them

$16,800 to $26,400

Patients × first year value

12-month cumulative revenue

$201k to $316k

If you run the system all year

Return on ad spend

8.4x to 13.2x

Revenue per $1 spent

These are real ranges from specialty dermatology campaigns we have run, weighted toward patients who stay in long term treatment, not one time cream visits. Your actual numbers depend on your protocol, your payer mix, and how many biologic ready patients you want. On the call, we will map this to your clinic specifically. Get your personalized psoriasis clinic projection →

How it works

A psoriasis patient engine, not another "skin ads" vendor.

Most agencies boost a plaque clearing photo, send you a report full of likes, and call it marketing. We built a system that does one thing: fill your clinic with psoriasis patients who understand the disease is managed over years and are ready to stay in real treatment.

Reach the patient who is done guessing

We get in front of people actively searching for a psoriasis specialist near them: adults whose plaques never fully clear, patients embarrassed by scalp and nail psoriasis, people who tried the quick dermatology visit and the drugstore creams and are still flaring. Real intent in your zip codes, not vague skincare browsing.

Set the expectation before they book

Most lapses come from a patient who thought a cream fixed it and quit. Our ads teach the reality up front, psoriasis is chronic, it is managed not cured, and the right plan keeps skin clear, so the person who books already expects ongoing care, a biologic, or phototherapy, not a one time prescription.

Split the treatment lanes

A cream frustrated newcomer, a biologic researcher comparing Skyrizi and Taltz, and a patient looking for narrowband UVB nearby are three different buyers. We run a separate message and offer for each, because one generic psoriasis ad for all of them is exactly why most clinics waste budget.

In care and retained

The only number that matters: patients who start treatment, keep their follow ups, labs, and phototherapy sessions, and stay managed. Reminders and check ins between visits cut no shows and lapsed care, including a watch for psoriatic arthritis, so your schedule stays full instead of resetting every flare season.

Ready to see it applied to your psoriasis clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because your biologic and phototherapy programs keep filling and patients keep coming back, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into reaching patients who commit to real psoriasis treatment.

No cream shoppers

We won't flood your desk with people hunting a one time steroid script who never return. We build for patients who want their disease managed for good.

✓

Patients in care, not just leads

A lead who books once and disappears is a loss. We optimize for patients who start and stay in treatment, so the chronic care math actually works.

✓

Ads that survive review

Before and after skin photos and disease claims get accounts flagged fast. We know the exact lines on Meta and Google and write creative that runs without policy headaches.

✓

Up and running in days

From signed to first live psoriasis campaign in under 14 days. No six week discovery phase. We have done this before, in specialty dermatology.

What to expect

The psoriasis clinic numbers, unfiltered.

At $2,000/month here's what a typical psoriasis patient funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your treatment page

$3 to $8 CPC

Leads

Qualified psoriasis inquiries

$20 to $55 CPL

Consults booked

Confirmed psoriasis evaluations

$50 to $100 CPA

Show ups

Actually walk through the door

62% to 82% show rate

Patients in care

Acquired & started on a plan

$130 to $270 CAC

Your actual numbers depend on your protocol, your close rate on the consult, your payer mix, and how competitive your local market is. On the call, we'll map this to your clinic.

Real practices. Real results.

Skin focused clinics like yours are already seeing it work.

"We were a revolving door of steroid cream visits that never turned into real patients. Now people come in already expecting a long term plan, and a lot of them start a biologic or phototherapy. The difference is the type of patient the ads bring, and it changed how the whole clinic runs."

Dr. Marcus L. · Psoriasis clinic owner

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

New psoriasis patients, last 7 days

📅 New plaque psoriasis evaluation · Tue 9:30am · $$$

📅 New biologic consult (Skyrizi) · Wed 11:00am · $$$

📅 New scalp psoriasis plan · Wed 4:30pm · $$$

📅 New phototherapy start · Thu 10:00am · $$$

📅 New nail & joint psoriasis review · Thu 2:00pm · $$$

📅 New psoriatic arthritis co management · Fri 1:30pm · $$$

+9 more this week

Results vary. Shown examples are representative of specialty dermatology and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Run a psoriasis or specialty dermatology clinic treating plaque, scalp, nail, inverse, or guttate psoriasis with a real long term protocol.
✓
Make your real value on ongoing care, biologics, phototherapy, and follow ups, not single cream visits, and want more patients who stay.
✓
Are tired of cream shoppers who book once, feel better, and vanish until the next flare.
✓
Compete with general dermatology and teledermatology apps and want to win the patient those options already failed.
✓
Have tried ads before and ended up with rejected before and after photos or leads that never came back.
✓
Want a predictable schedule instead of a census that empties out every time plaques fade.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want committed, in care patients.

Who this isn't for

Don't book a call if you…

✕
Only write one off steroid scripts and have no real psoriasis protocol or follow up.
✕
Compete purely on being the cheapest visit in town.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 psoriasis clinic slots open this month

If you want a schedule full of patients who stay in care,
we'll show you exactly how it works for your clinic.

Free 30 minute strategy call. No pitch. We'll look at your protocol, your biologic and phototherapy programs, your payer mix, and your budget, and tell you straight whether this is right for your psoriasis clinic.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for psoriasis clinics

Creams calm a flare. Real plans keep patients. We fill them.