Built exclusively for private speech therapy clinics

A worried parent is searching for you
right now. Make sure they find you first.

Q: How much does speech therapy marketing cost and what is a new patient worth?

Ad spend starts at 2000 dollars a month plus management. A single pediatric case that stays through a full plan of care is commonly 3000 to 8000 dollars over months of weekly sessions, and siblings and referrals often follow. That math is why a few new evaluations a week changes your year. We map your real numbers on the call before you spend a dollar.

The mom googling "two year old not talking" at 11pm. The daughter looking for aphasia help after her dad's stroke. They are ready to book today, not wait six months on a school list or a denied prior authorization. We put your clinic in front of them and turn that worry into a booked evaluation, private pay families and self referred adults who stay through the full plan of care. A caseload you own, not one you wait on.

Book a strategy call → See what your budget could do ↓

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Why running a speech clinic feels harder than the therapy

You change lives in the therapy room. The empty slots still keep you up.

You became an SLP to help kids talk and adults get their words back, not to chase referrals and fight insurance. But that is where the stress lives. Here is what we hear on almost every call.

Prior authorizations get denied

Insurance calls speech therapy "developmental" and refuses to pay, or approves eight visits when the child needs a year. You do the work and fight to get paid for it.

You live on pediatrician referrals

One pediatric group or ENT changes who they send, and suddenly your new evaluations dry up. Your whole schedule sits on relationships you do not control.

Families ghost after early wins

The child says a few new words, the parent feels relieved and stops coming. The plan of care never finishes, progress stalls, and your revenue vanishes at visit five.

Summer and holidays gut your caseload

School lets out, families travel, and your rooms go quiet for weeks. Payroll does not take a summer break, so the swings are terrifying.

Private pay services sit unknown

Feeding therapy, stuttering intensives, accent modification, adult aphasia and cognitive rehab pay full value, but no parent in your city knows you offer them.

The school waitlist beats you to the family

Parents assume they have to wait on the district. By the time they learn private therapy exists, months of the critical window are gone and so is the case.

If two or more of those hit home, the call is worth 30 minutes. Book a call →

Predictive projections

See what a full plan of care, on repeat, is worth to your clinic.

Drag the sliders. Based on real campaign data from private speech therapy clinics, here is what a steady stream of new evaluations looks like financially when families actually stay through discharge.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. value of a completed plan of care

$3,000

$500$2.5k$5k$7.5k$10k

A pediatric plan of care often runs weekly sessions for six to twelve months. Private pay and hybrid clinics commonly see $3k to $8k per episode of care, and siblings and referrals stack on top. The number climbs when families stay through discharge instead of quitting after early wins. We calibrate this on the call.

New speech therapy patients this month

10 to 15

New plans of care started

Revenue from them

$30,000 to $45,000

Patients × avg plan value

12-month cumulative revenue

$360k to $540k

If you run the system all year

Return on ad spend

10x to 15x

Revenue per $1 spent

These are real ranges from speech therapy campaigns we have run. Your actual numbers depend on your private pay mix, your discharge rate, and your market. On the call, we map this to your clinic specifically. Get your personalized speech therapy projection →

How it works

A speech therapy growth system, not another ad guy.

Most agencies run generic "therapy ads" and hand you a list of price shoppers and tire kickers. We built a system that does one thing: deliver worried parents and motivated adults who book an evaluation and finish a full plan of care, on repeat, without leaning on any one referral source.

Meet the worry, not the diagnosis

We reach parents the moment they type "my toddler isn't talking," "why does my child stutter," or "feeding therapy near me," plus adults searching stroke and aphasia recovery. Real concern, real urgency, not vague curiosity.

Private pay filter

A funnel built to pull in families and adults ready to start now without waiting on a district list or an insurance approval. We pre frame the value of early, consistent therapy so the people who book are committed, not hunting for the lowest copay.

Completion focus

Attracting the right family is half of retention. We attract by outcome and set expectations up front, so parents arrive understanding progress takes a full plan of care, then we reactivate the ones who stopped after early gains.

Booked on your calendar

The only KPI that matters: evaluations on the schedule that turn into completed plans of care. Everything ladders up to that number, not clicks or vanity reach.

Ready to see it applied to your speech clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because your evaluation schedule is full, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you new speech therapy patients.

No referral dependence

Stop waiting on pediatricians, ENTs, schools and insurance to feed you. We build a patient pipeline you actually own and control.

✓

One focus only

Evaluations booked and plans of care finished at full value. Clicks and vanity metrics are noise. We report on what fills your therapy rooms.

✓

Built for healthcare compliance

Meta and Google have strict rules around health claims and targeting families of children. We know what gets flagged and how to write copy that runs without policy headaches.

✓

Up and running in days

From signed to first speech campaign in under 14 days. No six week discovery phase. We have done this in your exact vertical.

What to expect

The speech therapy numbers, unfiltered.

At $2,000/month here's what a typical speech therapy funnel looks like based on real campaigns we've run.

Clicks

Parents and adults landing on your offer page

$2 to $6 CPC

Leads

Qualified parent and adult inquiries

$18 to $40 CPL

Evaluations booked

Confirmed initial speech evaluations

$45 to $90 CPA

Show ups

Actually walk through the door

60% to 80% show rate

Plans of care started

Acquired & first plan booked

$130 to $280 CAC

Your actual numbers depend on your private pay mix, your discharge rate, and your market competition. On the call, we'll map this to your clinic.

Real clinics. Real results.

Speech therapy clinics like yours are already seeing it work.

"We were completely tied to two pediatric offices for referrals. One switched to an in house SLP and our new evaluations fell off a cliff. Now we generate our own families every week and I finally stopped panicking every time summer hits."

Dr. Elena T., CCC-SLP · Pediatric Speech Therapy

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Speech evaluations, last 7 days

📅 New toddler late talker eval · Tue 9:00am · $$$

📅 New pediatric stuttering eval · Tue 1:30pm · $$$

📅 New feeding therapy consult · Wed 11:00am · $$$

📅 New apraxia evaluation · Wed 4:00pm · $$$

📅 New adult aphasia rehab · Thu 10:30am · $$$

📅 New articulation eval · Fri 2:00pm · $$$

+9 more this week

Results vary. Shown examples are representative of speech therapy and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Own or run a private speech therapy clinic or SLP practice offering pediatric therapy, feeding, stuttering, apraxia, or adult neuro rehab.
✓
Have open evaluation slots and gaps in the schedule and a caseload that swings with the school calendar.
✓
Are tired of depending on pediatrician and school referrals and fighting insurance for every authorization.
✓
Want to grow private pay services like feeding therapy, intensives and adult rehab with margins insurance cannot touch.
✓
Are losing families after early wins and want people who finish the full plan of care.
✓
Want a trackable system, not guessing whether next month's caseload will hold up.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want measured, predictable patient flow.

Who this isn't for

Don't book a call if you…

✕
Only want the cheapest insurance copay families and nothing else.
✕
Don't have a licensed speech language pathologist on staff.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

Straight answers

Questions speech therapy owners actually ask us.

How do parents actually search when they think their toddler needs speech therapy?

They do not search for a speech language pathologist. They search their worry: two year old not talking, my child only says a few words, is my toddler behind, speech therapy near me. That is the exact moment we put your clinic in front of them, with an offer that turns a scared parent into a booked evaluation before they land on a school waitlist or a pediatrician who says wait and see.

Will private pay speech therapy really work, or do families only want insurance?

Families pay out of pocket when the alternative is a six month wait or a denied prior authorization for their child. Private pay works when the offer is built around the outcome, a talking child, a swallow their kid is safe with, an adult who gets their words back, not a per session price. On the call we look at your zip codes and tell you straight whether private pay, hybrid or insurance heavy fits your market.

How long does it take to fill my speech therapy evaluation calendar?

Most clinics see the first booked evaluations within the first two to three weeks of the campaign going live, because speech intent is urgent, a parent worried about a non verbal three year old is not shopping for months. Building a steady, predictable flow that carries your caseload through summer dips and school year spikes takes 60 to 90 days as we optimize on real booking data.

How much does speech therapy marketing cost and what is a new patient worth?

Ad spend starts at $2,000 a month plus management. A single pediatric case that stays through a full plan of care is commonly $3k to $8k over months of weekly sessions, and siblings and referrals often follow. That math is why a few new evaluations a week changes your year. We map your real numbers on the call before you spend a dollar.

We depend on pediatrician and school referrals. Why is that risky?

When one pediatric group, ENT or school district changes who they send families to, your schedule has a hole you did not see coming. Clinics that survive own their own patient flow. We build a pipeline of self referred families and adults that does not depend on any single referral source, so one relationship going cold never empties your rooms.

Do you require long term contracts?

No. Month to month, no setup fees. You stay because your evaluation calendar is full of the right families and adults, not because a contract traps you.

A worried parent is searching for you right now. Make sure they find you first.