Built exclusively for orthotics & prosthetics clinics

The patient acquisition system
for O&P clinics that are tired of waiting on the referral to come.

Almost every amputee and brace candidate is free to choose their own prosthetist or orthotist. Almost none of them know it. We put your clinic in front of them the moment they search for a prosthetic leg, a custom brace, a cranial helmet or diabetic shoes, so you stop living at the mercy of who the surgeon happens to refer this month. Demand you own, on your calendar.

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

The squeeze every O&P owner feels

What is really keeping your schedule unpredictable?

You did years of residency and board work to fit a socket that lets someone walk to their daughter's wedding. Yet your month still rides on whether a vascular surgeon, a wound care nurse or a physiatrist remembered to send the paperwork. Meanwhile national chains buy up the referral pipeline, and prior authorizations drag every case. Here is what we hear on the first call.

Your volume lives on other people's referrals

Surgeons, PM&R, endocrinology and wound care decide how busy you are. When their habits shift or a chain courts them with a rep and a lunch, your fitting schedule pays for it.

Patients never learn they can choose you

By law most patients pick their own O&P provider, but they get funneled to whoever the hospital names first. If your clinic is not the one they find online, the case walks out the door for good.

National chains outspend you for attention

The big consolidators run brand everywhere while you rely on word of mouth. Great socket work does not matter if the new amputee in your zip code never hears your name.

Predictive projections

See what steady O&P patient flow could look like.

Drag the sliders. Based on real campaign data from orthotics and prosthetics clinics, this shows what a consistent flow of device and bracing patients looks like financially.

👇 Drag the sliders to match your clinic

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Avg. O&P patient value

$4,000

$500$6k$12k$18k$25k

A pair of diabetic shoes is modest, but a lower limb prosthesis with years of socket replacements and follow up runs high, and bilateral or myoelectric cases run higher. Most clinics blend out between $2.5k and $8k. We'll calibrate yours on the call.

New O&P patients this month

6 to 10

New booked evaluations

Value from them

$24,000 to $40,000

Patients × avg value

12 month cumulative

$288k to $480k

If you run the system all year

Return on ad spend

12x to 20x

Revenue per $1 spent

These are real ranges from orthotics and prosthetics campaigns we've run. Your actual numbers depend on your device and bracing mix, your payer contracts, and your market. On the call, we'll map this to your clinic specifically. Get your personalized O&P projection →

How it works

An O&P growth system, not a service.

Most agencies run generic "brace and limb ads" and hand you clicks. We built a predictive system that does one thing: deliver booked evaluations with real prosthetic, orthotic, cranial and diabetic footwear needs and the intent to be fit, on repeat, without you waiting on the referral.

Intent capture by device type

We separate the searches that look alike but mean nothing alike. Someone Googling "new prosthetic leg near me," "cranial helmet for my baby's flat head," "AFO brace for foot drop" or "diabetic shoes covered by Medicare" is a different patient with a different urgency. Each gets its own campaign and message.

Freedom of choice, made obvious

A funnel that reassures patients they can pick their own O&P provider, answers the quiet fears about insurance, fit and cost, and surfaces the ones ready to schedule an evaluation now. The people who book actually show up.

Compliant creative that stays live

Residual limb photos, before and after amputation imagery and clinical close ups get accounts flagged fast. We write and design ads that earn the click while passing Meta and Google health policy, so your campaigns run instead of sitting in review.

Booked evaluations on your calendar

Prosthetic and bracing decisions are considered and insurance backed, so we optimize for qualified evaluations, not cheap clicks. The only KPI that counts: patients in the chair, measured, fit and walking.

Ready to see it applied to your O&P clinic? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it does not work, you leave.

No long term contracts

Month to month. You stay because your fitting schedule is filling, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting you real prosthetic and orthotic patients.

No referral dependence

We won't leave your calendar at the mercy of surgeons and hospital chains that send patients one month and forget you the next. You get your own demand.

✓

Devices and volume, not just clicks

We optimize toward prosthetic evaluations, custom bracing, cranial cases and steady diabetic footwear, the work that carries your clinic, not vanity impressions.

✓

Built for medical compliance

We know exactly what gets an O&P account flagged, from limb imagery to surgical before and afters, and how to run clean so your ads stay live.

✓

Up and running in days

From signed to first O&P campaign in under 14 days. No six week "discovery phase." We've done this in your exact vertical.

What to expect

The O&P numbers, unfiltered.

At $2,000/month here's what a typical orthotics and prosthetics funnel looks like based on real campaigns we've run.

Clicks

Patients landing on your offer page

$3 to $8 CPC

Leads

Qualified device and bracing inquiries

$25 to $60 CPL

Evaluations booked

Confirmed appointments on the calendar

$60 to $140 CPA

Show ups

Actually walk through the door

55% to 75% show rate

Patients acquired

Measured, fit & plan started

$150 to $380 CAC

Your actual numbers depend on your device mix, payer contracts, and market competition. On the call, we'll map this to your clinic.

Real practices. Real results.

Healthcare practices like yours are already seeing it work.

"For years my schedule rose and fell with whichever surgeons remembered us. Now amputees and brace patients in our county find us first and ask for us by name. The freedom of choice angle changed everything, our evaluations book themselves and the chairs stay full."

CPO, O&P clinic owner · Orthotics & Prosthetics

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

O&P bookings, last 7 days

📅 New below knee prosthesis eval · Tue 9:30am · $$$

📅 Cranial helmet consult, 5 month old · Wed 1:00pm · $$$

📅 AFO brace for foot drop · Wed 3:30pm · $$$

📅 Diabetic shoes and custom inserts · Thu 10:00am · $$$

📅 Socket replacement, wants a new clinic · Thu 2:00pm · $$$

📅 Scoliosis brace fitting, back to school · Fri 11:00am · $$$

+11 more this week

Results vary. Shown examples are representative of orthotics, prosthetics and healthcare engagements we've run, not a guarantee.

Good questions

Everything you're wondering, answered.

How do you get prosthetic and orthotic patients without depending on surgeon referrals?

Most amputees and brace candidates do not know they are free to choose their own O&P provider. We put your clinic in front of them the moment they search, for a prosthetic leg, an AFO or KAFO brace, a cranial helmet for their baby, or diabetic shoes, and we make the choice easy. You keep every vascular, wound care and ortho referral you already earn, and you add a demand source you own on top of it.

Is paid advertising even allowed for orthotics and prosthetics?

Yes, when it is run correctly. Residual limb photos, before and after amputation imagery and clinical close ups get accounts flagged fast on Meta and Google. We know which visuals and claims trip health policy in O&P and how to write creative that earns the click and stays live, so your campaigns run instead of sitting in review.

How much does it cost and what is the minimum ad budget?

We recommend a minimum of $2,000/month in paid ad spend. O&P device reimbursements and multi year follow up make patient value high, so even a handful of new prosthetic, bracing or cranial cases each month pays the system back many times over. Management is month to month with no setup fees, and we map real numbers to your L code mix on the call.

Can you fill both device fittings and cash items like diabetic shoes and custom orthotics?

Yes. We run separate campaigns for the work that moves your practice: prosthetic evaluations and socket replacements, custom bracing, cranial remolding, and the steadier volume of diabetic footwear, custom foot orthotics and sports bracing. Each search intent gets its own message so a parent looking for a cranial band never sees the same ad as a new lower limb amputee.

How long before a prosthetics clinic sees new patients booked?

Most O&P clinics we onboard are live within 14 days and see the first booked evaluations in the first few weeks. Because this is a considered, insurance backed decision, the strongest months are usually two and three, once the system has enough booking data to lean into the exact device types and neighborhoods that convert for you.

What should I ask before hiring an O&P marketing agency?

Ask whether they work only in healthcare, whether they understand prior authorization, L codes and freedom of choice rules, how they keep limb and surgical imagery from getting ads disapproved, whether they lock you into a contract, and whether they optimize toward booked evaluations or just clicks. We are healthcare only, month to month, and we measure patients in the chair, not impressions.

Who this is for

This works if you…

✓
Own or run an orthotics and prosthetics clinic fitting prosthetic limbs, custom braces, cranial helmets, scoliosis bracing, diabetic footwear or foot orthotics.
✓
Want patients who choose you directly, not just whoever the hospital or a national chain names first.
✓
Are tired of depending on referrals from surgeons, wound care, endocrinology and PM&R that come and go outside your control.
✓
Have open fitting time and evaluations that swing hard month to month.
✓
Have tried marketing before and ended up with disapproved limb photos or leads that never booked.
✓
Want a trackable system, not guessing whether next month's calendar fills.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want patients who actually show up.

Who this isn't for

Don't book a call if you…

✕
Want a flood of the cheapest possible leads with no intent.
✕
Don't have a certified prosthetist, orthotist or licensed provider on staff.
✕
Are only shopping for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

The patient acquisition system for O&P clinics that are tired of waiting on the referral to come.