Instagram Locked Down Teen Accounts. What It Means If Your Patients Are Kids.
Every Instagram user under 18 is now a private Teen Account that strangers cannot message, and teen ad targeting is stripped to the basics. If you treat kids, your Instagram playbook just changed. Here is the fix that makes your marketing better.
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Should Your Medical Practice Use the New Instagram Map?
Everyone panicked about the Instagram Map tracking friends. That part is off by default. The part worth your attention: your location tags are now a surface patients can browse. For a med spa, derm or dental office, that is a free new way to get found. Here is how to show up on it.
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Should Doctors Build a Personal Brand?
Patients cannot judge your care before they book. They can only judge what they find when they search your name, and they always search. Here is when a doctor personal brand is worth it, what to post, and how to do it without becoming an influencer.
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Your Sales Posts Get Scrolled Past. Your Teaching Posts Get Patients.
Most practice feeds are a wall of specials nobody saves. The 2026 data says teaching posts earn 2.3x the engagement, and 35% of patients pick a doctor by their online presence. Here is what to post.
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How to Make Social Media Videos for Your Medical Practice
No videographer, no studio, no script to memorize. Short form video is where patients discover practices now, and 55% of Reels views come from people who do not follow you yet. Here is how to film it with just your phone.
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Is Social Media Becoming a Search Engine for Your Patients?
A new patient booked a med spa after searching one word on Instagram, never touching Google until after she decided. Nearly half of people now search on TikTok too. Here is what social search means for your practice, and how to get found in both places.
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How to Get More Patients From Instagram, Not Just Followers
Half of US adults use Instagram and a third have picked a provider from social media, yet most practice accounts get zero patients from it. The fix is rarely the content. It is the bio link and the DMs. Here is the honest playbook for owners.
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Are Patients Finding Doctors on TikTok and Instagram, Not Just Google?
41% of Americans now use TikTok like a search engine, and many patients research treatments and providers on social before they ever open Google. Here is what that means for your practice.
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Should a Doctor Show Their Face on Social Media?
Plenty of great doctors hate being on camera. But short form video now takes 58% of social time, and patients trust a real face over a logo. The honest answer, plus what to do if the doctor refuses.
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Do Facebook Recommendations Matter for a Medical Practice?
Facebook killed the 5 star review years ago and swapped in a simple thumbs up. With two thirds of US adults still on Facebook, here is whether those recommendations still bring you patients.
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Should You Let Meta's AI Answer Your Patient Messages?
Meta just launched an AI that replies to your Instagram and Facebook DMs 24/7 for about $15 a month. Tempting for a busy practice, until you remember Meta will not sign a HIPAA agreement and patient messages are full of health details.
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Should Your Doctors Show Their Faces on Social Media?
Posts with a real face get 38% more likes, and patients judge a face for trust in a tenth of a second. Here is why the camera shy clinic loses, and how to fix it without becoming an influencer.
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How to Turn Instagram Followers Into Patients
A growing follower count feels like winning, then the schedule stays half empty. The average post reaches just 3.5% of your followers, and a like never booked a visit. Here are the small fixes that turn an audience into appointments.
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Should You Name Your Medical Practice After Yourself?
Your own name builds trust. A descriptive name gets found on Google, since most patients search a specialty near me, not a name they have never heard. Here is the honest trade off, and the Google rule that trips up most owners without them knowing it existed.
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Are You Losing New Patients in Your DMs?
Patients now message on Instagram and Facebook instead of calling, usually at night, and they book with whoever answers first. 69% would rather message a business than call. If your inbox sits unread, that is booked appointments walking out the door.
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Should Your Medical Practice Use AI Generated Images?
AI will make you a fake doctor, a fake patient, a spotless office in seconds. In healthcare, that fake photo costs you trust, and some of it is now illegal. New 2024 data on where the line really is.
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Should Your Doctors Share Personal Stories Online?
A 2026 study ties physician self disclosure to more new patients, and patients keep choosing the doctor who feels like a real person. Here is what to share, what to keep private, and why the human side books the visit.
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What Patients Think When Your Last Post Was Months Ago
A dead social media page can hurt more than no page at all. 74% of people check your profiles before booking, and a feed frozen a year ago reads like a business that closed. Here is the fix.
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Why Is My Medical Practice's Instagram Reach So Low?
Your posts reach a fraction of your followers, and it feels broken. It is not. The average post now hits about 4 percent of followers, down from 15 percent in 2020. Here is what changed and how to get seen again.
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How to Name a Medical Practice So Patients Remember and Google Finds You
Your name is the first marketing decision you make, and most owners treat it like paperwork. How to pick one patients remember and Google ranks, plus the keyword trap that gets listings suspended.
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Should a Medical Practice Try to Go Viral?
A competitor's reel hits 800,000 views and you feel behind. You are not. Most patients pick a doctor within 30 minutes of home, so viral reach to strangers books nobody. Here is the goal that actually fills a schedule.
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Should You Post the Same Thing on Every Social Platform?
Copy pasting one post to Facebook, Instagram and TikTok at once feels efficient. It reaches almost nobody. With organic reach near 1 to 2 percent, here is how to reshape one idea so it works in every room.
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Should You Repost What Patients Post About Your Practice?
Your patients already tag you, review you, and share their results. That patient made content is the marketing people trust most, and it costs you nothing. But sharing it in healthcare has a HIPAA catch most practices miss. Here is how to use it the right way.
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Should Your Staff Post About Your Practice on Social Media?
Your brand account whispers. Your team could shout. Employee posts earn about 8x the engagement of brand posts, and patients trust a real person over a logo. Here is how to do it, HIPAA included.
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