How does marketing work for a colorectal surgeon who lives on referrals?

Instead of waiting for the next GI doctor or primary care office to send a patient, we put your practice directly in front of people in your city who are already searching, for a screening colonoscopy, for hemorrhoid relief that finally works, for a surgeon to fix a fissure or fistula. You stop being at the mercy of one referral relationship and build a second, controllable pipeline you own.

Colonoscopy is billed to insurance. How can ads be profitable?

A screening colonoscopy, the professional and facility revenue it carries, and every downstream case it uncovers, are worth far more than the cost of the click that brought that patient in. Add your cash and self pay anorectal procedures and the math holds easily. On the call we map a real cost per new colorectal patient against your actual reimbursement and case mix, not a vanity number.

Will ads just bring me people who are embarrassed and never book?

This is the most private specialty in surgery, and that is exactly what we design for. Our funnels speak plainly to the person who has been bleeding, in pain, or putting off a screening for months, remove the shame, explain what the visit is actually like, and make scheduling discreet and simple. The people who reach your front desk are ready to be seen, not just reading.

How long before a colorectal practice sees new patients from this?

Search campaigns for high intent terms like colonoscopy near me or hemorrhoid surgeon can start producing booked consults within the first two to three weeks. Building a durable, lower cost pipeline that holds month over month usually takes sixty to ninety days as the system learns which cases convert in your market.

What should I ask before hiring a healthcare marketing agency?

Ask whether they work only in healthcare, whether they track booked patients instead of clicks, whether they keep your ad accounts compliant on a sensitive medical topic, and whether you are locked into a contract. We are healthcare only, we report on booked colorectal consults, we keep anorectal and screening ads inside platform policy, and we work month to month.

What is the minimum monthly investment?

We recommend a minimum of $2,000/month in paid ad spend. Below that the system does not gather enough data to drive a predictable cost per booked colorectal patient.

Built exclusively for colorectal surgeons

The patient acquisition
system that fills your schedule without waiting on referrals.

Every day, people in your city overdue for a colonoscopy, or quietly suffering with a hemorrhoid, fissure or fistula, finally type it into Google. We put your practice in front of them, strip away the embarrassment that makes them stall, and turn them into booked screenings and consults. Not a stack of referrals you hope arrives. Patients you own.

Book a strategy call → See what your budget could do ↓

Only 4 colorectal practice slots left this month · filling fast

Book your free colorectal practice growth call

30 min · No cost · No pitch

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EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity

Predictive projections

How much is a predictable colorectal pipeline worth to you?

Drag the sliders. Based on real campaign data from surgical and screening practices, we'll show you what a steady flow of colonoscopies and anorectal cases looks like financially.

👇 Drag the sliders to match your practice

💰 Monthly ad investment

$2,000

$2k$5k$10k$15k$20k

👤 Average value of a new colorectal patient

$1,800

$500$2k$4k$6k$8k

A screening colonoscopy carries professional and facility revenue, and often uncovers polyps or cases that follow. Anorectal and complex colorectal procedures run higher. We'll calibrate your true number against your reimbursement and case mix on the call.

New colorectal patients this month

10 to 18

New booked screenings & consults

Revenue from them

$18,000 to $32,400

Patients × average value

12 month cumulative revenue

$216k to $389k

If you run the system all year

Return on ad spend

7x to 12x

Revenue per $1 spent

These are real ranges from surgical and screening campaigns we've run. Your actual numbers depend on your case mix, your reimbursement, your booking process and your local competition. On the call, we'll map this to your practice specifically. Get your personalized colorectal projection →

How it works

A colorectal growth system, not just "surgery ads".

Most agencies run generic ads and hand you a pile of curious clicks. We built a predictive system that does one thing for a colon and rectal practice: deliver booked screenings and surgical consults you do not have to wait on a referring doctor to send.

Catch them at the moment of decision

We position your practice in front of people actively searching, for a colonoscopy they have put off, for a surgeon who can fix hemorrhoids for good, for answers on a fissure, fistula, prolapse or a recent abnormal screening. High intent, real decision moment, not vague awareness.

Remove the shame before the call

This is the most private specialty in surgery, and that is why people wait too long. Our funnels speak plainly and without judgment, explain what the visit is really like, and make booking discreet, so the patients who reach your front desk arrive ready to be seen instead of deleting the tab.

Build a pipeline you own

The system learns from every consult and every case booked, drives your cost per new colorectal patient down month over month, and leans into the predictable spikes, like the deductible reset that pushes elective anorectal surgery into the fourth quarter and the colon cancer awareness push in March.

Booked on your schedule

The only KPI that matters: screenings and consults on the calendar. We do not count clicks or impressions. Everything we run ladders up to the number that actually fills your clinic days and your OR blocks, independent of any single referral source.

Ready to see it applied to your colorectal practice? Book a call →

Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

No long term contracts

Month to month. You stay because your screening slots and consult days are full, not because a contract says you have to.

No setup fees

We don't charge you to start. Your investment goes where it belongs, into getting patients on your schedule.

No referral dependence

We won't leave your calendar hostage to whether the GI group or primary care office sends patients this month. You build a direct line to patients you control.

✓

One focus only

Colorectal patients booked. Clicks, leads and vanity reach are noise. We report on what fills your clinic and your OR.

✓

We keep your ad account alive

Meta and Google flag anything that reads as a personal health condition, and anorectal topics trip those filters fast. We know how to write colorectal copy and creative that runs without your account getting restricted.

✓

Up and running in days

From signed to first colorectal campaign in under 14 days. No six week "discovery phases". We've done this before, in surgical and screening practices.

What to expect

The colorectal practice numbers, unfiltered.

At $2,000/month here's what a typical colorectal funnel looks like based on real campaigns we've run.

Clicks

People landing on your offer page

$2 to $7 CPC

Leads

Qualified screening & consult inquiries

$20 to $55 CPL

Consults booked

Confirmed colorectal appointments

$55 to $130 CPA

Show ups

Actually walk through the door

65% to 85% show rate

Patients booked

Screening or procedure scheduled

$120 to $280 CAC

Your actual numbers depend on your case mix, your reimbursement, your booking flow and your local competition. On the call, we'll map this to your practice.

Real clinics. Real results.

Surgical and screening practices like yours are already seeing it work.

"We used to live and die by the GI group's referral list. Now patients find us directly for colonoscopies and hemorrhoid surgery, and they arrive already comfortable with the idea. My screening days book out and I finally control my own volume."

Dr. Priya N., MD, FACS · Colon & Rectal Surgery

Wellness Center in Fort Lauderdale

5x ROAS in month 3

IV Clinic in South Florida

12 to 15 new patients each month

Specialty Medical Practice in Fort Lauderdale

4.2x ROAS in month 2

TRT & HGH Clinic in Miami

+41 new patients in 90 days

Dr. Olayemi Osiyemi (Doctor Triple O)

Trusts EtherealMinds to manage all of his businesses (4+)

Sleep Apnea & Sleep Study Center

+30 new patients in 60 days

Colorectal bookings, last 7 days

📅 New screening colonoscopy · Tue 9:30am · $$$

📅 New hemorrhoid consult · Tue 2:00pm · $$$

📅 New anal fissure consult · Wed 11:00am · $$$

📅 New colonoscopy booking · Wed 3:30pm · $$$

📅 New fistula surgery consult · Thu 10:00am · $$$

📅 New second opinion · Fri 1:00pm · $$$

+9 more this week

Results vary. Shown examples are representative of colorectal and healthcare engagements we've run, not a guarantee.

Who this is for

This works if you…

✓
Run a colorectal surgery practice, colon and rectal group, or proctology clinic offering screening and anorectal procedures.
✓
Have open screening slots and OR blocks you want filled with predictable volume.
✓
Are tired of depending on GI and primary care referrals that rise and fall outside your control.
✓
Want patients who find and choose you directly, for screenings, hemorrhoids, fissures, fistulas and complex cases.
✓
Lean on word of mouth and your website but know it's not enough to keep the schedule full.
✓
Want a trackable cost per new colorectal patient, not guessing whether next month holds up.
✓
Are ready to invest in growth ($2k+/mo ad spend) and want a steady pipeline.

Who this isn't for

Don't book a call if you…

✕
Only want free question askers with no intent to be seen.
✕
Don't have a board certified surgeon or provider delivering the care.
✕
Are looking for the cheapest agency on the market.
✕
Expect guaranteed patient numbers (nobody serious in this niche will promise that).
✕
Can't commit at least $2,000/month to ad spend.
✕
Aren't in healthcare. We really mean it, healthcare only.
✕
Want to micromanage every ad. Trust us to run the system.

4 colorectal practice slots open this month

If you want a schedule that stays full without chasing referrals,
we'll show you exactly how it works for your practice.

Free 30 minute strategy call. No pitch. We'll look at your case mix, your reimbursement, your market, your booking flow and your budget, and tell you straight whether this is right for your colorectal practice.

Pick your time →

✓ No commitment ✓ No card ✓ No contract

The founders of EtherealMinds, the patient acquisition agency for colorectal surgeons

The patient acquisition system that fills your schedule without waiting on referrals.