Home
On this page
The System Projections Results Is this for me?
Services
Patient Acquisition System Social Media Management Websites That Convert Emma, AI Receptionist
Specialties
Dentists Orthodontists Chiropractors Med Spas & Aesthetics TRT & Men's Health Book a free strategy call →
Built exclusively for orthodontists & aligner practices

A new patient acquisition
system built for braces and Invisalign starts.

We put your practice in front of the parents and adults ready to commit to comprehensive treatment, and turn them into started cases. Not free exam tire kickers. Not families who price shop you against a mail order box. Real braces and Invisalign starts on your schedule.

Book a strategy call → See what your budget could do ↓
Only 4 orthodontic practice slots left this month · filling fast
Book your free orthodontic growth call
30 min · No cost · No pitch
Loading your available times…
EtherealMinds trusted partners: DesignRush, Google Reviews, HIPAA Compliant, Meta Business Partner, Trustpilot, Google Partner, UpCity
If this sounds familiar…

You're an excellent orthodontist. The problem is a marketing setup that brings browsers and quote collectors when your chairs need started cases.

Orthodontics has a unique growth problem: long, high ticket treatment, two decision makers in the room, and a mail order industry teaching families that straight teeth come in a box. Here's what most practices live with before they have a real start system, and what changes once they do.

Before

  • Your referral pipeline from general dentists dried up the moment three GPs near you started selling their own Invisalign.
  • Free exams fill the schedule, but half are families collecting quotes who go silent the second they hear it's a 24 month commitment.
  • A teen begs for clear aligners, but mom controls the checkbook and you never built a message that speaks to her about cost and trust.
  • Adults who would happily pay for Invisalign are buying mail order kits instead, because no one told them what a real orthodontist actually catches.
  • You ran Google Ads, watched a single Invisalign click cost $14, and gave up before the funnel ever had a chance to convert.
  • Your treatment coordinator's consult calendar swings wildly, packed in spring, hollow in summer, impossible to staff around.
  • A corporate ortho chain opened nearby promising $99 down and same day starts, and your phone went quiet.
  • You have no idea whether your starts came from referrals, your sign, Google, or word of mouth, so you can't grow on purpose.

After our system

  • A second pipeline you own, so a slow referral month from the dentists down the street never empties your schedule again.
  • Consults that show up already understanding orthodontics is a doctor supervised, multi month investment, not a mail order purchase.
  • Creative and funnels built for the real decision maker, the parent, while still resonating with the teen who wears the appliance.
  • A dedicated adult Invisalign pipeline that pulls professionals away from the aligner box and into your chair.
  • Campaigns optimized to cost per started case, not cost per click, so an expensive keyword still pays for itself many times over.
  • Smoother consult volume year round, so your treatment coordinator's calendar stops swinging from packed to empty.
  • Premium positioning on outcomes and doctor expertise that the $99 down chains structurally cannot copy.
  • Clear attribution: you know exactly where every start came from and what it was worth in case value.
Predictive projections

See what consistent braces and Invisalign starts could do for your practice.

Drag the sliders. We'll show you, based on real healthcare campaign data, what a steady flow of started cases looks like financially for an orthodontic practice.

👇 Drag the sliders to match your practice
$3,000
$3,000
$2k$5k$10k$15k$20k
$5,500
$5,500
$2k$4k$5.5k$7k$9k
Orthodontic case values: $2,500 to $4,000 Phase I early treatment · $5,000 to $6,500 comprehensive braces · $5,000 to $7,500 Invisalign and adult clear aligners. We'll calibrate this on the call to your fee schedule and case mix.
New starts this month
8 to 14
Started cases, not just consults
Contract value from new starts
$44,000 to $77,000
Starts × avg case value
12 month cumulative production
$528k to $924k
If you run the system all year
Return on ad spend
14x to 26x
Contract value per $1 spent
These are real ranges from healthcare campaigns we've run. Your actual numbers depend on your fee schedule, consult to start rate, case mix, and local competition. On the call, we'll map this to your practice specifically. Get your personalized orthodontic projection →
How it works

A start acquisition system, not generic "leads".

Most agencies dump free exam leads on you and call it a day. We built a predictive system that does one thing for orthodontists: deliver consults pre positioned to begin comprehensive treatment, braces or Invisalign, in your chair.

01

Start intent capture

We position your practice in front of parents and adults actively researching braces and clear aligners in your area, with messaging that separates serious treatment intent from mail order curiosity and quote collectors.

02

Two audience funnels

Parents of teens and adult Invisalign patients buy nothing alike. We run them as separate funnels, one speaking to the mom about cost, trust, and scheduling around school, one speaking to the professional weighing a box of aligners against a real orthodontist.

03

Predictive optimization

Because Invisalign clicks are expensive, we optimize to cost per started case, not cost per click. The system learns from every consult booked and contract signed, tightening your real number while smoothing the seasonal swings ortho schedules suffer.

04

Booked for your coordinator

The only KPI that matters: consults that show up ready to start, landing on your treatment coordinator's calendar. Everything we build ladders up to started cases and the contract value behind them.

Ready to see it applied to your practice? Book a call →
Why this is different

We made it stupid easy to start.

No lock ins. No smoke. No fine print. If it doesn't work, you leave.

✕

No long term contracts

Month to month. You stay because consults are converting to starts, not because a contract says you have to.

✕

No setup fees

We don't charge you to start. Your investment goes where it belongs, into winning the comprehensive cases your practice was built to treat.

✕

No quote collector dumps

We won't bury your front desk in free exam tire kickers. The families and adults who reach your coordinator are pre positioned to commit to treatment, not comparison shop a mail order kit.

✓

One focus only

Started cases. Clicks, impressions, and free exam form fills are noise. We report on consults that show and contracts that sign, the numbers that actually grow an orthodontic practice.

✓

Built to beat chains and aligner boxes

You can't out discount a $99 down chain or a mail order brand. But you can out position them. We build premium authority on outcomes and doctor supervised care that they structurally can't copy.

✓

Live in under 14 days

From signed to first orthodontic campaign in under 14 days. No 6 week "discovery phases". You'll see consults booking within the first 30 days or we'll tell you why.

What to expect

The orthodontic numbers, unfiltered.

At $3,000/month here's what a typical orthodontic funnel looks like based on real healthcare campaigns we've run. Note the higher click and lead costs, ortho is one of the priciest verticals, which is exactly why the funnel has to be tight.

Clicks
Parents and adults landing on your offer
$6 to $15 CPC
Leads
Qualified consult inquiries captured
$40 to $90 CPL
Consults booked
Confirmed exams on the coordinator's calendar
$90 to $200 per consult
Show ups
Actually attend the consult
60% to 75% show rate
Started cases
Signed comprehensive treatment
$300 to $700 per start
A single comprehensive start is worth $5,000 to $7,000, so even at a $700 acquisition cost the math works hard in your favor. On the call, we'll map this to your orthodontic practice.
The healthcare patient acquisition track record

The system that fills orthodontic chairs is the same system filling calendars across healthcare.

An honest note

You won't find an orthodontics video on this page. Yet.

We haven't built one, because we're actively onboarding our first orthodontic practices right now. What we do have is a proven patient acquisition system already filling calendars in TRT, IV therapy, aesthetic medicine, sleep medicine, and specialty healthcare, verticals that share orthodontics' exact DNA: appointment driven, high ticket, and won or lost at the consult.

The reason the system works isn't because we grew up reading cephalometric x rays, it's because we know patient acquisition. Search intent, two sided decision psychology, healthcare ad compliance, pre qualification, consult to start mechanics, these translate directly to braces and Invisalign. We apply them with founders' attention, not handed off to a junior account manager.

If you want to be one of our first orthodontic case studies, with direct founder access and a system tuned to your exact mix of teen braces, adult Invisalign, and early treatment, mention "first orthodontic case study" when you book the call.

Dr. Olayemi Osiyemi (Doctor Triple O)
Trusts EtherealMinds to manage all of his businesses (4+)
Specialty Medical Practice in Fort Lauderdale
4.2x ROAS in month 2
Sleep Apnea & Sleep Study Center
+30 new patients in 60 days
TRT & HGH Clinic in Miami
+41 new patients in 90 days
Wellness Center in Fort Lauderdale
5x ROAS in month 3
IV Clinic in South Florida
12 to 15 new patients each month
New consults booked, last 7 days
📅 Teen braces consult · Tue 10:00am
📅 Adult Invisalign consult · Wed 2:30pm
📅 Phase I early treatment · Wed 4:00pm
📅 Adult clear aligner eval · Thu 9:00am
📅 Teen Invisalign consult · Thu 11:30am
📅 Comprehensive braces consult · Fri 3:00pm
+15 more this week
Results vary. Shown examples are representative of healthcare engagements we've run, not a guarantee. Orthodontic specific case studies coming as our first orthodontic clients ramp up.
Who this is for

This works if you…

  • ✓
    Own or lead an orthodontic practice, solo, associate driven, or a multi location group.
  • ✓
    Want more comprehensive starts, teen braces, adult Invisalign, and early treatment, not just free exam traffic.
  • ✓
    Are tired of depending on dentist referrals that slow down the moment a GP starts doing their own aligners.
  • ✓
    Want to win the growing adult market back from mail order aligner brands and DTC boxes.
  • ✓
    Need to reach the parent, not just the teen, the one who actually books, finances, and signs.
  • ✓
    Have a corporate chain nearby competing on $99 down and want premium positioning instead of a price war.
  • ✓
    Tried ads before and got scared off by expensive Invisalign clicks and unqualified consults.
  • ✓
    Are ready to invest in growth ($2k+/mo ad spend, ideally $3 to 6k for consistent start volume).
Who this isn't for

Don't book a call if you…

  • ✕
    Are an orthodontic coach, consultant, or course seller (we work with practices that treat patients).
  • ✕
    Only want the cheapest free exam leads you can find, volume over started cases.
  • ✕
    Are looking for the cheapest agency on the market.
  • ✕
    Expect guaranteed start numbers (nobody serious in this niche will promise that).
  • ✕
    Can't commit at least $2,000/month to ad spend (ortho clicks run high).
  • ✕
    Aren't in healthcare. We really mean it, healthcare only.
  • ✕
    Want to micromanage every ad. Trust us to run the system.
4 orthodontic practice slots open this month

If you want a predictable flow of started cases,
we'll show you exactly how the system maps to your practice.

Free 30 minute strategy call. No pitch. We'll look at your market, your case mix, your fee schedule, your consult to start rate, your referral dependence, and the chains and aligner brands in your area, and tell you straight whether this is right for your orthodontic practice.

Pick your time →
✓ No commitment ✓ No card ✓ No contract
The founders of EtherealMinds, the patient acquisition agency for orthodontic practices
Book your free orthodontic call →